We all know what Twitter and Facebook is, but now it is being used to increase your trade show display traffic. Here are some tips on how to use social media to drive visitors to your convention booth.

1. Kristin Hovde
Smash Hit Displays

2. Why`s everyone using social
media?
 Allows you to broaden your horizon and communicate
to your target market around the world.
 Promote your business’s name, products, and sales
 You can hear what people are really saying about you
and your business
 Can find more qualified leads

3. How can you get exposure at trade
shows via social media?
 Use hash tags
 Let everyone know what’s going on at your trade show
display
 Help out your fellow exhibitors
 Put it on YouTube

4. What are hash tags?
 They are keywords on Twitter that have a # in front of
it
 Every time someone searches for this keyword, a list of
tweeters using those keywords will show up
 They will allow you to keep track of who’s talking
about you, your company, and your trade show booth
 Here’s an example:

5. Effective hash tags to use…
 The name of your trade show
 Your company’s name
 Keywords related to your business or the show

6. Let everyone know what’s going on
at your trade show display
 Do you have any giveaways or drawings going on at
your booth? Let everyone know about it!
 Tweet it, Facebook it, or talk about it on LinkedIn
 This is a great way to increase the traffic coming to
your booth.

7. Talk to other exhibitors
 Your followers will see the conversation you are having
on Twitter or Facebook and will see what’s going on at
the big show.
 Compliment other exhibitors on their trade show
booth, presentation, etc. They should return the favor.
 This is a great way to intrigue people to stop by your
booth.

8. Don’t forget the camera!
 Record a video from the event and put it on YouTube
right away.
 For an example, check out this clip I found from the
CTIA trade show -
http://www.youtube.com/watch?v=K8C5TMKadcw

9. For more trade show tips…
 Check out Smash Hit Displays’ Blog
 Follow me on Facebook
 Follow me on Twitter