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Welcome to the 2011
      DrivingSales Executive Summit




                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
2




                         The Most Important
                               FREE
                    Tools Dealers Should Be Using

                                                       Dan Moore
                                                       916-740-5854
                                                       dmoore@getswc.com
                                                         @smartwebconcept
                                                         DanMoore.SmartWebConcepts


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
3




  Google Analytics Dashboard


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
4




Google Analytics Overview


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
5




Google Analytics Mobile Device Report


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
6




  Google Analytics Map Overlay


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
7


                                                             Keyword Research
                                                                   Tool

                                                           Find out what keywords
                                                           your competition is
                                                           using.
                                                           www.apogee-web-consulting.com/tools/
                                                           keyword_tool.php




                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
8


                                                             Keyword Research
                                                                   Tool

                                                           Find out what keywords
                                                           your competition is
                                                           using.
                                                           www.apogee-web-consulting.com/tools/
                                                           keyword_tool.php




                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
9




             Google Adwords Preview Tool
             Preview your PPC ads without burning
             impressions


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
10




            Google Adwords Preview Tool
            Pick location and keywords and Preview


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
11




             Google Alerts
             Great tool for managing whats being said
             about your brand


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
12




             Analytics App


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
13




             Klout

                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
14




            Klout

                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
15




             Hootsuite
             Social Media Management Tool


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
16




       Hootsuite
       Dashboard


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
17




    Hootsuite
    Post Scheduler


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
18




    Hootsuite
    RSS feed


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
19




         Hootsuite
          User Profile


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
20




            Tweet Deck
            Social Media Management Tool


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
21




             Twitter = Matrix


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
21




             Twitter = Matrix


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
22




             Twylah


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
22




             Twylah


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
SOCIAL MEDIA MAP                                                                       Overdrive Interactive Social Media Map
                                                                                                              The stuff we think you should care about
                                                                                                                                                                                                       23

                          Social Networks              Tools/ROI Tracking           Social Bookmarking           URL Shorteners                               Reviews/Travel
                          facebook.com                 socialeye.com                digg.com                     bit.ly                                       yelp.com
                          plus.google.com              tweetdeck.com                stumbleupon.com              tinyurl.com                                  tripadvisor.com
                          hi5.com                      ubersocial.com               reddit.com                   shorturl.com                                 citysearch.com
                          myspace.com                  cotweet.com                  del.icio.us                  is.gd                                        insiderpages.com
                          ning.com                     hootsuite.com                fark.com                     snipurl.com                                  urbanspooon.com
                          bebo.com                     radian6.com                  sphinn.com                   ow.ly                                        google.com/places
                          friendster.com               telligent.com                mister-wong.com              tr.im                                        lonelyplanet.com
                          orkut.com                    socialmedia.alterian.com
                                                       buzzient.com                 Social Q&A
                                                       klout.com                    Formspring                   Social Search                                Social Wikis
                          International Social Sites                                Quora                        technorati.com                               wikipedia.com
                          odnoklassniki.ru             Conferences                  Yahoo Answers                alltop.com                                   answers.yahoo.com
                          hyves.nl                     sxsw.com                     Wiki.answers.com             blogsearch.google.com                        wikia.com
                          mixi.jp                      searchenginestrategies.com   Aardvark                     search.twitter.com                           quora.com
                          wretch.cc                    searchmarketingexpo.com      Askville.amazon.com          socialmention.com                            Wiki.com
                          vk.com                       web2expo.com                 Allexperts.com               bing.com/social                              twiki.org
                          iwiw.hu                      blogworldexpo.com            Answerbag.com                google.com/realtime
                          cloob.com                    socialmediaconference.com    Aolanswers.com
                                                       web2summit.com               Blurtit.com                                                               Lifecasting
                                                                                                                 Social Couponing                             ustream.tv
                          Music Social                                                                           groupon.com                                  justin.tv
                          pandora.com                  Microblogging                                             livingsocial.com                             livestream.com
                          last.fm                      twitter.com                                               opentable.com                                blogtv.com
                          listen.grooveshark.com       tumblr.com                                                eversave.com                                 stickam.com
                          ilike.com                    friendfeed.com                                            homerun.com
                          blip.fm                      ping.fm                                                   buywithme.com
                          slacker.com                  brightkite.com                                            socialbuy.com                                       Websites            Tools
                          thesixtyone.com              plurk.com
                                                       identi.ca
                                                                                                                 Blogging                                       Overdrive Interactive is an online
                          Social Gaming                                                                          blogger.com                                    marketing services firm that
                          zynga.com                    B2B Social                   Podcast                      wordpress.com                                  helps companies create genuine
                                                                                                                                                                and lasting connections with
                          imvu.com                     linkedin.com                 apple.com/itunes             tumblr.com
                                                                                                                                                                their target audiences and
                          habbo.com                    scribd.com                   librivox.org                 disqus.com                                     customers using Social Media
                          smallworlds.com              docstoc.com                  podcastalley.com             typepad.com                                    Marketing, Search Engine
                          secondlife.com               slideshare.net               podfeed.net                  livejournal.com                                Marketing and Online Media.
                          kaneva.com                   plaxo.com                    podcast.com                  posterous.com                                   Are we missing one?
                                                                                                                                                                Please feel free to visit us at
                                                                                                                                                                 Submit your website and see the
                          activeworlds.com             xing.com                     digitalpodcast.com                                                          www.OverdriveInteractive.com
                                                                                                                                                                 expanded version at
                                                       ecademy.com                  odeo.com                                                                    or call 617-254-5000.
                                                                                                                                                                 overdriveinteractive.com/social-map

                                                                                                                   Take Action:                                 Take Action:
                          Video                                                                                    overdriveinteractve.com                      overdriveinteractive.com
                          youtube.com                  Photo Sites                  Mobile/LBS                     facebook.com/overdriveinteractve             facebook.com/overdriveinteractive
                                                                                                                                                                Overdrive Interactive is an online
                          dailymotion.com              photobucket.com              foursquare.com                 twitter.com/ovrdrv                           twitter.com/ovrdrv that helps
                                                                                                                                                                marketing services firm
                                                                                                                                                                companies create genuine and lasting
                          metacafe.com                 flickr.com                   gowalla.com
                                                                                                                                                                connections with their target
                          vimeo.com                    webshots.com                 scvngr.com                                                                  audiences and customers using Social
                          video.yahoo.com              imageshack.us                facebook.com/places            Key                                          Media Marketing, Search Engine
                          bing.com/videos              multiply.com                 where.com                          Websites
                                                                                                                                                                Marketing and Online Media. Visit us
                          video.aol.com                picasa.google.com            whrrl.com             Download The Map |
                                                                                                                     Tools
                                                                                                                                                                at www.OverdriveInteractive.com or
                                                                                                                                       A clickable, expanded version of this map can be found here:
                                                                                                                                                                call 617-254-5000.
                                                       fotolog.com                  dopplr.com
                                                                                                          OverdriveInteractive.com/social-media-map




                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
24

             URL References
 Google Analytics www.google.com/analytics/
 Google Adwords Preview Tool Adwords.google.com/select/AdTargetingPreviewTool
 Google Alerts www.google.com/alerts
 Keyword Research Tool www.apogee-web-consulting.com/tools/keyword_tool.php
 Klout www.klout.com
 Hootsuite www.hootsuite.com
 Tweetdeck www.tweetdeck.com
 Twylah www.twylah.com
 Papper.li papper.li
 Ping ping.fm




                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11
25




                                                           Thank You

                                                           Dan Moore
                                                           916-740-5854
                                                           dmoore@getswc.com
                                                            @smartwebconcept
                                                            DanMoore.SmartWebConcepts


                October 9-11, 2011 | Bellagio, Las Vegas

Tuesday, October 18, 11

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DrivingSales Executive Summit Presentation

  • 1. Welcome to the 2011 DrivingSales Executive Summit October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 2. 2 The Most Important FREE Tools Dealers Should Be Using Dan Moore 916-740-5854 dmoore@getswc.com @smartwebconcept DanMoore.SmartWebConcepts October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 3. 3 Google Analytics Dashboard October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 4. 4 Google Analytics Overview October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 5. 5 Google Analytics Mobile Device Report October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 6. 6 Google Analytics Map Overlay October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 7. 7 Keyword Research Tool Find out what keywords your competition is using. www.apogee-web-consulting.com/tools/ keyword_tool.php October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 8. 8 Keyword Research Tool Find out what keywords your competition is using. www.apogee-web-consulting.com/tools/ keyword_tool.php October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 9. 9 Google Adwords Preview Tool Preview your PPC ads without burning impressions October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 10. 10 Google Adwords Preview Tool Pick location and keywords and Preview October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 11. 11 Google Alerts Great tool for managing whats being said about your brand October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 12. 12 Analytics App October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 13. 13 Klout October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 14. 14 Klout October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 15. 15 Hootsuite Social Media Management Tool October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 16. 16 Hootsuite Dashboard October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 17. 17 Hootsuite Post Scheduler October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 18. 18 Hootsuite RSS feed October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 19. 19 Hootsuite User Profile October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 20. 20 Tweet Deck Social Media Management Tool October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 21. 21 Twitter = Matrix October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 22. 21 Twitter = Matrix October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 23. 22 Twylah October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 24. 22 Twylah October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 25. SOCIAL MEDIA MAP Overdrive Interactive Social Media Map The stuff we think you should care about 23 Social Networks Tools/ROI Tracking Social Bookmarking URL Shorteners Reviews/Travel facebook.com socialeye.com digg.com bit.ly yelp.com plus.google.com tweetdeck.com stumbleupon.com tinyurl.com tripadvisor.com hi5.com ubersocial.com reddit.com shorturl.com citysearch.com myspace.com cotweet.com del.icio.us is.gd insiderpages.com ning.com hootsuite.com fark.com snipurl.com urbanspooon.com bebo.com radian6.com sphinn.com ow.ly google.com/places friendster.com telligent.com mister-wong.com tr.im lonelyplanet.com orkut.com socialmedia.alterian.com buzzient.com Social Q&A klout.com Formspring Social Search Social Wikis International Social Sites Quora technorati.com wikipedia.com odnoklassniki.ru Conferences Yahoo Answers alltop.com answers.yahoo.com hyves.nl sxsw.com Wiki.answers.com blogsearch.google.com wikia.com mixi.jp searchenginestrategies.com Aardvark search.twitter.com quora.com wretch.cc searchmarketingexpo.com Askville.amazon.com socialmention.com Wiki.com vk.com web2expo.com Allexperts.com bing.com/social twiki.org iwiw.hu blogworldexpo.com Answerbag.com google.com/realtime cloob.com socialmediaconference.com Aolanswers.com web2summit.com Blurtit.com Lifecasting Social Couponing ustream.tv Music Social groupon.com justin.tv pandora.com Microblogging livingsocial.com livestream.com last.fm twitter.com opentable.com blogtv.com listen.grooveshark.com tumblr.com eversave.com stickam.com ilike.com friendfeed.com homerun.com blip.fm ping.fm buywithme.com slacker.com brightkite.com socialbuy.com Websites Tools thesixtyone.com plurk.com identi.ca Blogging Overdrive Interactive is an online Social Gaming blogger.com marketing services firm that zynga.com B2B Social Podcast wordpress.com helps companies create genuine and lasting connections with imvu.com linkedin.com apple.com/itunes tumblr.com their target audiences and habbo.com scribd.com librivox.org disqus.com customers using Social Media smallworlds.com docstoc.com podcastalley.com typepad.com Marketing, Search Engine secondlife.com slideshare.net podfeed.net livejournal.com Marketing and Online Media. kaneva.com plaxo.com podcast.com posterous.com Are we missing one? Please feel free to visit us at Submit your website and see the activeworlds.com xing.com digitalpodcast.com www.OverdriveInteractive.com expanded version at ecademy.com odeo.com or call 617-254-5000. overdriveinteractive.com/social-map Take Action: Take Action: Video overdriveinteractve.com overdriveinteractive.com youtube.com Photo Sites Mobile/LBS facebook.com/overdriveinteractve facebook.com/overdriveinteractive Overdrive Interactive is an online dailymotion.com photobucket.com foursquare.com twitter.com/ovrdrv twitter.com/ovrdrv that helps marketing services firm companies create genuine and lasting metacafe.com flickr.com gowalla.com connections with their target vimeo.com webshots.com scvngr.com audiences and customers using Social video.yahoo.com imageshack.us facebook.com/places Key Media Marketing, Search Engine bing.com/videos multiply.com where.com Websites Marketing and Online Media. Visit us video.aol.com picasa.google.com whrrl.com Download The Map | Tools at www.OverdriveInteractive.com or A clickable, expanded version of this map can be found here: call 617-254-5000. fotolog.com dopplr.com OverdriveInteractive.com/social-media-map October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 26. 24 URL References Google Analytics www.google.com/analytics/ Google Adwords Preview Tool Adwords.google.com/select/AdTargetingPreviewTool Google Alerts www.google.com/alerts Keyword Research Tool www.apogee-web-consulting.com/tools/keyword_tool.php Klout www.klout.com Hootsuite www.hootsuite.com Tweetdeck www.tweetdeck.com Twylah www.twylah.com Papper.li papper.li Ping ping.fm October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11
  • 27. 25 Thank You Dan Moore 916-740-5854 dmoore@getswc.com @smartwebconcept DanMoore.SmartWebConcepts October 9-11, 2011 | Bellagio, Las Vegas Tuesday, October 18, 11