SlideShare a Scribd company logo
1 of 18
15 Figures & Keywords
    To Understand
     Tablet Users
#1
HOME
                         70%
  of consumer’s time spent with tablets
                       occurs at home




                            Source: Nielsen - USA
#2
PLAYING
                           70%
                    of U.S. tablet owners
          use their device to play games



Source: comScore- USA
#3
TV FRIENDLY
                          85%
    of tablet owners use their devices
        while in front of the television



                     Source: Forrester Research - USA
#4
MULTI-
TASKING
                    40%
      of Hong Kong tablet owners
      use them while eating meal



                Source: GfK iPanel – Hong Kong
#5
MULTI-
EQUIPPED
                       20%
    of smartphone users own a tablet




                        Source: comScore - USA
#6
MULTIPLE
SCREENS
                   62%
      of global mobile data users
       now use multiple screens



                         Source: In Mobi
#7
VIDEO
        58 Billion
      hours of video to be seen by U.S.
   tablet users on their devices in 2017



                  Source: TDG Consumer Research - USA
#8
BOOKS
                60%
         of U.S. tablet owners
    read books on their device



                  Source: comScore- USA
#9
BANKING
                              44%
                of U.S. tablet owners access
       their bank account from their device



Source: comScore- USA
#10
MUSIC
                    50%
              of U.S. tablet owners
    listen to music on their device




                       Source: comScore- USA
#11
PRIME TIME
              13.9
       hours spent per week
         by U.S. tablet users,
     more frequently at night
          from 7pm to 10pm


                     Source: Nielsen - USA
#12
NEWS
                          40%
  of U.S. tablet owners read newspapers
           and magazines on their device



                            Source: comScore- USA
#13
SHOPPING
                           39%
   of U.S. tablet owners use their device
                    to buy physical goods



                            Source: comScore - USA
#14
SOCIAL
                           67%
   of U.S. tablet owners use their device
                to access social networks



                             Source: comScore- USA
#15
SPENDING
                                   22%
         of U.S. tablet owners spend $50 or more
                      per month from their device



Source: ABI Research - USA
#16
                                & beyond


INSIGHTS
 Need more insights on tablet users?
We customize your market intelligence

         Contact us:
 www.smartpulse.co
communities - mobile - market research


  Meet us at Mobile World Congress 2013
    in Barcelona from Feb 25th to 28th



                        www.smartpulse.co

More Related Content

Viewers also liked

ING IABSE December 2015 Paper 8
ING IABSE December 2015 Paper 8ING IABSE December 2015 Paper 8
ING IABSE December 2015 Paper 8
Anusha Nandavaram
 
Class plan carol 5
Class plan carol 5Class plan carol 5
Class plan carol 5
a_avila
 
Penggunaan teori motivasi
Penggunaan teori motivasiPenggunaan teori motivasi
Penggunaan teori motivasi
ari setya
 
VIAJE BALI-LOMBOK-JAVA
VIAJE BALI-LOMBOK-JAVAVIAJE BALI-LOMBOK-JAVA
VIAJE BALI-LOMBOK-JAVA
Manueldv
 
Kkd2063 khairiah abdulkadird20121061507kepentingan sahsiah
Kkd2063 khairiah abdulkadird20121061507kepentingan sahsiahKkd2063 khairiah abdulkadird20121061507kepentingan sahsiah
Kkd2063 khairiah abdulkadird20121061507kepentingan sahsiah
Khairiah Abdul Kadir
 

Viewers also liked (20)

Winch - Build Faster Mobile Apps
Winch - Build Faster Mobile AppsWinch - Build Faster Mobile Apps
Winch - Build Faster Mobile Apps
 
ING IABSE December 2015 Paper 8
ING IABSE December 2015 Paper 8ING IABSE December 2015 Paper 8
ING IABSE December 2015 Paper 8
 
Aap
AapAap
Aap
 
Rochester NH State of the City 2014 kp
Rochester NH State of the City 2014   kpRochester NH State of the City 2014   kp
Rochester NH State of the City 2014 kp
 
Ulotka do katalogu Oriflame 17
Ulotka do katalogu Oriflame 17Ulotka do katalogu Oriflame 17
Ulotka do katalogu Oriflame 17
 
Class plan carol 5
Class plan carol 5Class plan carol 5
Class plan carol 5
 
Laika
LaikaLaika
Laika
 
1chung khoan in
1chung khoan in1chung khoan in
1chung khoan in
 
Penggunaan teori motivasi
Penggunaan teori motivasiPenggunaan teori motivasi
Penggunaan teori motivasi
 
Menzis MFO 2013_dag1
Menzis MFO 2013_dag1Menzis MFO 2013_dag1
Menzis MFO 2013_dag1
 
Klon upsr set 3
Klon upsr set  3 Klon upsr set  3
Klon upsr set 3
 
VIAJE BALI-LOMBOK-JAVA
VIAJE BALI-LOMBOK-JAVAVIAJE BALI-LOMBOK-JAVA
VIAJE BALI-LOMBOK-JAVA
 
Don't Leave Windows Broken
Don't Leave Windows BrokenDon't Leave Windows Broken
Don't Leave Windows Broken
 
野村データ分析コンテスト完成版
野村データ分析コンテスト完成版野村データ分析コンテスト完成版
野村データ分析コンテスト完成版
 
Aseguranca contra incendio_no_brasil[1]
Aseguranca contra incendio_no_brasil[1]Aseguranca contra incendio_no_brasil[1]
Aseguranca contra incendio_no_brasil[1]
 
Paritial quotients ppt
Paritial quotients pptParitial quotients ppt
Paritial quotients ppt
 
Mathematics
MathematicsMathematics
Mathematics
 
Kkd2063 khairiah abdulkadird20121061507kepentingan sahsiah
Kkd2063 khairiah abdulkadird20121061507kepentingan sahsiahKkd2063 khairiah abdulkadird20121061507kepentingan sahsiah
Kkd2063 khairiah abdulkadird20121061507kepentingan sahsiah
 
Dynamics of Internet-mediated partnership formation
Dynamics of Internet-mediated partnership formationDynamics of Internet-mediated partnership formation
Dynamics of Internet-mediated partnership formation
 
Sunder singh
Sunder singhSunder singh
Sunder singh
 

Similar to 15 keywords & figures to understand tablet users

Tablet researchwhitepaper uk
Tablet researchwhitepaper ukTablet researchwhitepaper uk
Tablet researchwhitepaper uk
Sumit Roy
 
Tablets: A Practical Guide
Tablets: A Practical GuideTablets: A Practical Guide
Tablets: A Practical Guide
Newsworks
 
Google ThinkMobile Conference
Google ThinkMobile ConferenceGoogle ThinkMobile Conference
Google ThinkMobile Conference
WiTH Collective
 
Luke Wroblewski, Designing Across Devices, WarmGun 2013
Luke Wroblewski, Designing Across Devices, WarmGun 2013Luke Wroblewski, Designing Across Devices, WarmGun 2013
Luke Wroblewski, Designing Across Devices, WarmGun 2013
500 Startups
 
The Digital Revolution: A Look Throu gh the Marketer’s Lens
The Digital Revolution: A Look Throu gh the Marketer’s LensThe Digital Revolution: A Look Throu gh the Marketer’s Lens
The Digital Revolution: A Look Throu gh the Marketer’s Lens
Habemus Digital Consultants
 
Digital Cult To Digital Culture
Digital Cult To Digital CultureDigital Cult To Digital Culture
Digital Cult To Digital Culture
nextmediaevents
 
Recent i pad usage stats
Recent i pad usage statsRecent i pad usage stats
Recent i pad usage stats
Catalyst Group
 
InMobi Insights - Consumer Electronics: Smart Devices
InMobi Insights - Consumer Electronics: Smart DevicesInMobi Insights - Consumer Electronics: Smart Devices
InMobi Insights - Consumer Electronics: Smart Devices
InMobi
 
Mobile consumer-report-2013
Mobile consumer-report-2013Mobile consumer-report-2013
Mobile consumer-report-2013
Marie Park
 

Similar to 15 keywords & figures to understand tablet users (20)

Tablet researchwhitepaper uk
Tablet researchwhitepaper ukTablet researchwhitepaper uk
Tablet researchwhitepaper uk
 
Tablets: A Practical Guide
Tablets: A Practical GuideTablets: A Practical Guide
Tablets: A Practical Guide
 
25 Content Marketing Facts That Will Make You Seriously Consider Mobile
25 Content Marketing Facts That Will Make You Seriously Consider Mobile25 Content Marketing Facts That Will Make You Seriously Consider Mobile
25 Content Marketing Facts That Will Make You Seriously Consider Mobile
 
50 must know mobile commerce facts and statistics mobify
50 must know mobile commerce facts and statistics mobify50 must know mobile commerce facts and statistics mobify
50 must know mobile commerce facts and statistics mobify
 
Optimizing for a mobile-savvy customer
Optimizing for a mobile-savvy customerOptimizing for a mobile-savvy customer
Optimizing for a mobile-savvy customer
 
A Portrait of Today's Tablet User
A Portrait of Today's Tablet UserA Portrait of Today's Tablet User
A Portrait of Today's Tablet User
 
Google ThinkMobile Conference
Google ThinkMobile ConferenceGoogle ThinkMobile Conference
Google ThinkMobile Conference
 
Luke Wroblewski, Designing Across Devices, WarmGun 2013
Luke Wroblewski, Designing Across Devices, WarmGun 2013Luke Wroblewski, Designing Across Devices, WarmGun 2013
Luke Wroblewski, Designing Across Devices, WarmGun 2013
 
Designing Across Devices: The Future of Media & Cross Device Web Design
Designing Across Devices: The Future of Media & Cross Device Web DesignDesigning Across Devices: The Future of Media & Cross Device Web Design
Designing Across Devices: The Future of Media & Cross Device Web Design
 
The Digital Revolution: A Look Throu gh the Marketer’s Lens
The Digital Revolution: A Look Throu gh the Marketer’s LensThe Digital Revolution: A Look Throu gh the Marketer’s Lens
The Digital Revolution: A Look Throu gh the Marketer’s Lens
 
Digital Cult To Digital Culture
Digital Cult To Digital CultureDigital Cult To Digital Culture
Digital Cult To Digital Culture
 
Recent i pad usage stats
Recent i pad usage statsRecent i pad usage stats
Recent i pad usage stats
 
Tech Consumer Insights
Tech Consumer InsightsTech Consumer Insights
Tech Consumer Insights
 
Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers
 
Understanding the Mobile Consumer (Greece, September 2013)
Understanding the Mobile Consumer (Greece, September 2013)Understanding the Mobile Consumer (Greece, September 2013)
Understanding the Mobile Consumer (Greece, September 2013)
 
InMobi Insights - Consumer Electronics: Smart Devices
InMobi Insights - Consumer Electronics: Smart DevicesInMobi Insights - Consumer Electronics: Smart Devices
InMobi Insights - Consumer Electronics: Smart Devices
 
Responsive design now and in the near future
Responsive design now and in the near futureResponsive design now and in the near future
Responsive design now and in the near future
 
Mobile consumer-report-2013
Mobile consumer-report-2013Mobile consumer-report-2013
Mobile consumer-report-2013
 
FCC Broadband Access Survey
FCC Broadband Access SurveyFCC Broadband Access Survey
FCC Broadband Access Survey
 
The rise of mobile: A new era in B2B marketing [SlideShare]
The rise of mobile: A new era in B2B marketing [SlideShare]The rise of mobile: A new era in B2B marketing [SlideShare]
The rise of mobile: A new era in B2B marketing [SlideShare]
 

Recently uploaded

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Recently uploaded (20)

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 

15 keywords & figures to understand tablet users

  • 1. 15 Figures & Keywords To Understand Tablet Users
  • 2. #1 HOME 70% of consumer’s time spent with tablets occurs at home Source: Nielsen - USA
  • 3. #2 PLAYING 70% of U.S. tablet owners use their device to play games Source: comScore- USA
  • 4. #3 TV FRIENDLY 85% of tablet owners use their devices while in front of the television Source: Forrester Research - USA
  • 5. #4 MULTI- TASKING 40% of Hong Kong tablet owners use them while eating meal Source: GfK iPanel – Hong Kong
  • 6. #5 MULTI- EQUIPPED 20% of smartphone users own a tablet Source: comScore - USA
  • 7. #6 MULTIPLE SCREENS 62% of global mobile data users now use multiple screens Source: In Mobi
  • 8. #7 VIDEO 58 Billion hours of video to be seen by U.S. tablet users on their devices in 2017 Source: TDG Consumer Research - USA
  • 9. #8 BOOKS 60% of U.S. tablet owners read books on their device Source: comScore- USA
  • 10. #9 BANKING 44% of U.S. tablet owners access their bank account from their device Source: comScore- USA
  • 11. #10 MUSIC 50% of U.S. tablet owners listen to music on their device Source: comScore- USA
  • 12. #11 PRIME TIME 13.9 hours spent per week by U.S. tablet users, more frequently at night from 7pm to 10pm Source: Nielsen - USA
  • 13. #12 NEWS 40% of U.S. tablet owners read newspapers and magazines on their device Source: comScore- USA
  • 14. #13 SHOPPING 39% of U.S. tablet owners use their device to buy physical goods Source: comScore - USA
  • 15. #14 SOCIAL 67% of U.S. tablet owners use their device to access social networks Source: comScore- USA
  • 16. #15 SPENDING 22% of U.S. tablet owners spend $50 or more per month from their device Source: ABI Research - USA
  • 17. #16 & beyond INSIGHTS Need more insights on tablet users? We customize your market intelligence Contact us: www.smartpulse.co
  • 18. communities - mobile - market research Meet us at Mobile World Congress 2013 in Barcelona from Feb 25th to 28th www.smartpulse.co