More Related Content Similar to 15 keywords & figures to understand tablet users (20) 15 keywords & figures to understand tablet users2. #1
HOME
70%
of consumer’s time spent with tablets
occurs at home
Source: Nielsen - USA
3. #2
PLAYING
70%
of U.S. tablet owners
use their device to play games
Source: comScore- USA
4. #3
TV FRIENDLY
85%
of tablet owners use their devices
while in front of the television
Source: Forrester Research - USA
5. #4
MULTI-
TASKING
40%
of Hong Kong tablet owners
use them while eating meal
Source: GfK iPanel – Hong Kong
7. #6
MULTIPLE
SCREENS
62%
of global mobile data users
now use multiple screens
Source: In Mobi
8. #7
VIDEO
58 Billion
hours of video to be seen by U.S.
tablet users on their devices in 2017
Source: TDG Consumer Research - USA
9. #8
BOOKS
60%
of U.S. tablet owners
read books on their device
Source: comScore- USA
10. #9
BANKING
44%
of U.S. tablet owners access
their bank account from their device
Source: comScore- USA
11. #10
MUSIC
50%
of U.S. tablet owners
listen to music on their device
Source: comScore- USA
12. #11
PRIME TIME
13.9
hours spent per week
by U.S. tablet users,
more frequently at night
from 7pm to 10pm
Source: Nielsen - USA
13. #12
NEWS
40%
of U.S. tablet owners read newspapers
and magazines on their device
Source: comScore- USA
14. #13
SHOPPING
39%
of U.S. tablet owners use their device
to buy physical goods
Source: comScore - USA
15. #14
SOCIAL
67%
of U.S. tablet owners use their device
to access social networks
Source: comScore- USA
16. #15
SPENDING
22%
of U.S. tablet owners spend $50 or more
per month from their device
Source: ABI Research - USA
17. #16
& beyond
INSIGHTS
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