This affiliate marketing presentation discusses the details of doing affiliate marketing from beginning to the end. It covers affiliate marketing from an individual point of view as well as from a business perspective. It recommends top affiliate partners with excellent programs along with suggestions to maximize your success.
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What You Need to Know About Affiliate Marketing
1. Affiliate Marketing
GETTING STARTED IN AFFILIATE
MARKETING
Increase Your Internet Marketing Expertise:
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2. Your Affiliate Mission
Performance marketing
You are promoting other people’s/company’s products or
services on your web site
Earn a commission for sales and leads you refer
Place other people’s/company ads on your website to
generate income
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3. Setting Up for Success
Identify:
Your passions
Your interests
Topics of interest
Subjects you can easily write about
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4. Website Goals for Success
Build trust
Solve problems
Become an expert
Provide free problem solving information
Remarket when possible
Note: Always disclose affiliate links
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5. What You Will Need
The most common way:
Website or Landing page
Platform and design theme
Domain Name
Hosting
E-Commerce capability (shopping cart) for non blog
styled site
Affiliate partners (products and services)
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6. Additional Site Needs
Analytics provider
Google analytics
Email Service provider
Aweber
Constant contact
Icontact
Wordpress plug-ins
Contact forms
Ad managers
Link cloaker
Ratings
Extend.wordpress.org
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7. Structuring Your Website
Starting with a blog format is the easiest and has proven
effective.
Blogs
Wordpress.com
Wordpress.org
Blogger.com
CMS (content management system)
Wordpress.com
Wordpress.org
Blogger.com
Joomla!
Drupal
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8. Marketing Needs
Link building
Content writing
Article marketing
Research
Paid search budget
Media buy budget
Social media
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9. Operations
Contact relationship management
Outlook
Salesforce.com
High Rise
Collaboration
Basecamp
Drop.io
Accounting system
Quick books
Freshbooks
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11. Business Plan
Establish timelines and goals
Monthly calendar
Determine priorities and deadlines
Plan for lead times
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12. Research is Important
The goal is to find a niche tied to your passion that
isn’t too competitive.
Review your competition and try to emulate the
successful ones
Keywords are critical to your research
Google adwords keyword tool
Wordtracker
Strive to use your keyword in your domain name that
accurately reflects the theme of the site
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13. Domains and Hosts
Your own domain name is recommended. You can use
your keyword research to assist with a domain name.
Builds creditability
Low cost for purchasing domain name
GoDaddy.com is one of the more popular domain
name registrars with many others to choose from.
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14. Different Types of Sites
Product Review Sites
Does well, but you must be an expert or provide thorough reviews
Video Sites
Does well if content is short, entertaining, and compelling
Blogs
Does well, but content must include a lot of information that is
compelling and unique
Basic Product Information Sites
Can do well, but must provide a lot of information
Single Product Promotional Sites
Can do well, but need unique twist
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15. Website Design
Design could be one page or multiple pages
Single landing page for lead generation
Typically used for lead generation
Debt leads
Diet leads
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16. Landing Page for Lead Gen
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17. Affiliate Partners
Affiliate Networks offer major brand products.
Commission Junction
Linkshare
Google Affilate Network
ShareASale
Other similar networks
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18. Payout Options
Cost per sale (CPS) – commission earned as a percentage of the sale
Cost per Lead (CPL) – commission earned with an explicit sign up
or lead qualifier is completed
Cost per Acquisition (CPA) – commission earned with a
transaction
– paid based on click activity
Cost per Click (CPC)
Cost per Thousand (CPM) – paid per thousand views
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19. Commission Potential
Source: http://affstat.com/2010/03/06/2009-affiliate-summit-affstat-report/
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20. Affiliate Training
Learn affiliate marketing from some of the top internet
marketers in the industry.
How Super Affiliates choose programs to promote
Building trust, influence and engagement with
customers
Methods to make networks work harder for you
Maximizing profits and multiple streams of income
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21. Learn Affiliate Marketing
Shorten the learning curve with advanced affiliate marketing
training from the University of San Francisco and learn how to:
Implement an affiliate marketing Leverage social media for affiliate marketing
program
Address legal and ethical concerns
Develop content that will attract and
engage visitors Maximize profits
Drive traffic through natural and paid
search
Next
Step
Experience USF’s Advanced Affiliate Marketing Classroom
www.USanFranOnline.com/Demo
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