8. The Visitor’s Funnel
I Know this Place! Awareness
I have it in mind, it’s one of my
choices actually Consideration
i’d like to be there.
i ll look into it! Intention
Decision made. Here i come
Purchase
At the destination. Experience
9. The Visitor’s Funnel
Awareness
Consideration
Social Media
Intention
Presence
Purchase
Experience
10. FACEBOOK.
STILL THE KING BUT..
- Very Cluttered with ads
> You need more money to have an impact
- Users expect to be approached
> They need so much more than a contest/quiz
- It’s not the only option
> Twitter is bigger, pinterest/foursquare are booming.
13. invest in these:
Focusing on the part of
visitor experience.
1. Create unique content for visitors
2. Distribute it in a simple yet effective way
3. Be there, to help them / real time
18. A big idea:
Why dont we think the same way, and
instead of developing complex trip planners,
create a deadly simple .pdf guide featuring
5 things someone can do on our destination,
in a long weekend stay?
19. WHY?
* zero cost.
* portable on any mobile device
* printable & easily distributable