3. Key Points
• Traditional vs Digital Media
• How to Measure?
• How to Buy?
• How to Analyze?
• What advertising has in common to sales?
• Practical skills in media planning

4. Traditional vs Digital Media
• Is Traditional Media Already Dead?
• Digital on Board
• How to Mix

5. How to Measure?
• Key Metrics
• What do they mean
• How to compare

6. How to Buy?
• What does media Buying in Armenia stand for
• How to negotiate best ever deals
• Buying Formulas and Combinations

7. How to Analyze?
• Analysis Tools available in Armenia
• Key Analysis Metrics
• Cross Media Analysis (How to converge different
media results)
• Why reporting is important

8. What advertising
has in common to sales?
• Conversions in Traditional and Digital Media
• Soft and technologies
• Smart Budgeting

9. Practical skills in media planning
• 10 Tips for the Best Media planning
• Where to start from
• Planned vs actual results (how to decode
reporting)