The document discusses the benefits of proper, health-centric lighting that dynamically changes throughout the day similar to natural light. It introduces SVET lighting, which provides a full spectrum of light, no flickering, dynamic lighting scenarios, and biological safety. SVET lighting aims to improve health, well-being, sleep quality, and productivity by emitting the right light at the right time of day similar to how light occurs in nature.

1. THE HEALTH-FRIENDLY LIGHT BULB

2. Most of our time we spend under artificial lighting
Improper lighting can cause:
Increasing fatigue
Stress
Disturbed sleep and insomnia
And as a result – decreased productivity
* Scand J Work Environ Health - http://www.ncbi.nlm.nih.gov/pubmed/18815716
LEDs Magazine - http://goo.gl/t2bXMn

3. Stressless wakeups

4. Improved natural sleep

5. As intended by nature

6. Full spectrum. Safe for the eyes

7. So is SVET

8. From sunrise till sundown at the right time
Lighting scenarios for reading, relaxation,
concentration dynamically changing by time of day
SVET – the health-friendly lighting

9. SVET - a proper health-centric artificial lighting
CRI > 87
Full spectrum
Wireless control
Nonvolatile real time clock
Algorithms of adapting the
light by time of day and
season
Server side software for the
analysis of behavioral pat-
terns

10. $50 mln. - our market share in three years
Source: A.T. Kearney, Canazei el al.. Licht wissen
Market&Markets - Smart Lighting Market by Connectivity Technologies
Worldwire market:
$5,4 bln. - general LED lighting market
Yearly increase by 14%
$2,3 bln. - controllable lighting market
Yearly increase by 22,7%
$420 mln. - target market of “smart” lighting
Yearly increase by 50%
Market in Europe:

11. SVET vs. Philips Hue
Philips Hue SVET
Gappy spectrum
CRI for white – 76-92
Dimming frq. – 1 kHz
Luminous flux – 600 lm.
Flickering – 86%
Full spectrum
CRI for white – 87-97
Analog dimming
Luminous flux – 1000 lm.
Flickering – 1%
2700K 6000K 2700K 6000K
SVET – the only health-centric lighting which emits high-quality dynamic light.

12. SVET team
Aleksey Dubov, CEO
Expertise: project management, R&D activities, IP
Experience: 9 years in hardware startups, setting up production
in Bulgaria, Czech Republic and China, expanding Russian project
to european market
Sergey Skvortsov, chief engineer
Expertise: hardware design, production, certification and quality
control
Experience: 6 years in engineering
Egor Devyaterikov, PCB engineer
Expertise: PCB, low-level programming
Experience: 4 years in engineering and 5 years in scientific field
Our team is in LED industry
since 2010.
Our main expertise and
experience are in hardware
design, mechatronics and
system automatisation.
+ two iOS/Android developers and one PR manager
Slava Kozlov, mentor
Former Senior Research
Consultant in Philips
Design,
Founder, Creative Director
in Summ()n, Netherlands

13. Progress during the Hardware 2.0 acceleration program
Use cases
Audience
Ads
Design for manufacturability
18 defined All tested and 5 cases work
Website convertion rate
Before Now
Not defined 27 tested segments
Not used Facebook, Instagram, Twitter
3.8% 14.5%
Preliminary design Ready to manufacture
Contract manufactor None Preliminary agreement

14. A21 and BR30
Optimized BOM
Sourcing

15. Pre-launch and crowdfunding campaign
2016
January – CES 2016 (Las Vegas) – 10 meetings
January-March – 15k preorders (pre-launch marketing)
March-April – Indiegogo campaign
$300k goal and 3k pcs. in orders

16. Next step – the acceleration program in Singapore
Production
R&D
Science
Sales

17. We need $200k for certification and sales channels development
Certification
First batch and sales - 5000+ of light bulbs
2016Q2
2016Q3
Launch in retail stores of the EU and US
New form factors – E14, A19
2017Q1
2017Q2

18. Light is one of the most important parts of our lives and
we know how it should work!
Contacts:
Aleksey Dubov
+7 (903) 796 10 97
dubov@svet.io
www.svet.io

19. Where and how is a proper lighting used now?
Wound healing in space and underwater in
submarines
For kids for better learning performance
For patients in hospitals for better healing
Personal phototherapy
International flights – avoid jet lag
The Korgsgardmoen School in Norway
HealWell by
Each solution gives the right light in the right time
http://content.lib.utah.edu/utils/getfile/collection/uspace/id/2713/filename/4336.pdf
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4148276/
https://luxreview.com/article/2015/09/des-moines-school-pioneers-colour-change-lighting
http://www.lighting.philips.com/main/systems/packaged-offerings/office-and-industry/healwell.html
http://www.medisana.com/en/Therapy/Light/?force_sid=o1uf3kn38tmtuv109gh3e8bsu1
http://www.boeing.com/commercial/787/#/design-highlights/passenger-experience/dynamic-led-lighting/

20. SVET for home - full-color LED light bulb

21. SVET for home - mobile control

22. Who is in the market of controllable lighting and who is not?
Crowdfunding:Controllable light bulbs:
Big manufacturers of light bulbs without controllable light bulbs:

23. Only SVET lighting repeats natural patterns
in automatic mode
Philips Hue LiFX SVET
x ✓ ✓
80-90 60-90 86-97
General lighting
(>800 lm)
Lighting modes
High CRI
Natural patterns
Lümen iLumi
✓
75-85
N/A
xx✓ ✓
x x
Halcyon
x
N/A
x
✓ ✓
Biological safety xx x x ✓

24. SVET – benefits for health and well-being
SVET
Full spectrum
No flickering
Dynamic lighting
Special scenarios
Biological safety
Safe for the eyes
Eyes do not suffer from artificial light
Stressless wakeup
Energizing morning
Relaxed evening
Better sleep
The right light in the right time
For health of your nerves
These features are not available with Philips Hue and other analogues

25. Appendix 1: Scientifically proven
Natural lighting (dynamically changing):
Awakening from dawn improves well-being, mood and cognitive performance
Sunset simulation helps to fall asleep quicker
Dynamic lighting during the day has a positive effect on cognitive performance and well-being
Dynamic lighting reduces fatigue
Lighting scenarios:
Absence of short wavelength light in the morning shifts one’s biorhythm for a few hours
Warm white light in the evening has positive effect on sleep quality
Meanwhile colder white light in the evening shorten our sleep hours
Blue-enriched white light in the morning and during the day improves alertness and decrease
evening fatigue
For learning colder white light decrease the error rates by 45% and increase cognitive perfor-
mance by 9%

26. Appendix 2: Unique features
Full spectrum with wide control options
Lighting dynamically changes during the day
with use of a wall switch
Dynamic lighting scenarios for different activities

27. Appendix 3: Technical roadmap
Gyro control – turn on/off your light with a shake of your phone
Location- on/off by Bluetooth proximity feature on your phone
Third party sensors support with ZigBee LightLink: presence and ambient light sensor
IFTTT - event based triggers:
on/off by predefined schedule
lighting control with Siri
IFTTT