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Mobile CMS Has Arrived
Sitefinity 6.0
Telerik
Gabe Sumner
Telerik | Sitefinity CMS
@gabesumner
This webinar will answer two questions:
WHY does CMS need to address mobile?
HOW can CMS address mobile?
WHY does CMS need to address
mobile?
Mobile is on course to overtake desktops
2009 2015E
2,000
1,600
1,200
800
400
This is clearly reflected in today’s headlines
And the “payoff” is becoming evident
Numerous businesses are enjoying the benefits of mobile engagement.
And we’re working out the “kinks”
* Source Foresee
Mobile experiences are
nearly on par with desktop
However, look more closely…
Onlythetoponlineretailersarereportingtheseresults
Other “top” websites paint a different picture
* Source Top 500 Guide – InternetRetailer.com
In fact, evidence suggests many of us are struggling
* Source Strangeloop
* Source Econsultancy
TheTale of Two Cities…
The opportunity is real.
The path to success is explored.
But many are struggling.
Why?
(The answer is complicated, but lack of tooling is hurting us.)
CMS isn’t helping with Mobile
We’re still climbing the adoption curve
We are here. And tools historically help bridge this
gap.
CMS needs do more than “talk” about mobile
Lack of tooling has resurrected the “webmaster”
Your Idea
DeveloperExecution
(Everything related to mobile must go through a “technology” gatekeeper)
HOW can CMS address mobile?
Responsive Website Mobile AppMobile Website
Device-Agnostic
Experience
Device-Specific
Experience
There are three mobile strategies to
choose from
(Each has pros/cons and there are reasons to combine
Responsive Website
Responsive Grids
CSS3 Media Queries
Mobile App
HTML5 Mobile Apps
Cloud Services
Mobile Website
Device Detection
Device Redirection
Device-Agnostic
Experience
Device-Specific
Experience
And behind each strategy are
numerous technologies
CMS must evolve to help create & manage these technologies
How can CMS address
Responsive Websites?
Onewebsite that adapts toALLdevices.
Responsive Websites adapt to any screen
This technique is based on adaptive grids
This allows 2-columns tobecome 2-rows for small screens
And there are numerous frameworks for this task
However, these
frameworks exist
outside the scope of the
CMS
Instead, these grids should be infused into the WCM
This makes the WCM aware of contentAND layouts
These layouts can then be adapted for different
devices
Once the WCM is aware of the layouts, it can act on this information
Transformations can happen at a site-level or page-
level
This enables different pages (or sections) of the website totransform
differently.
Or hidden from specific devices
All of this is happening in the CMS, not in source code
And previews create awareness of the result
This gives content creators context about the mobile experience being
created.
Responsive Website Mobile AppMobile Website
Device-Agnostic
Experience
Device-Specific
Experience
There are three mobile strategies to
choose from
(Each has pros/cons and there are reasons to combine
How can CMS address
Mobile Websites?
Speciallypreparedwebsiteforspecificdevices.
Specialized experiences for specific devices
(DesktopExperience) (SmartphoneExperience)
Device Detection & Redirection
Redirect specific devices to aspecially prepared website
Browse the entire website using a mobile simulator
This allows the overall mobile experience to be tested in avariety of
devices.
Responsive Website Mobile AppMobile Website
Device-Agnostic
Experience
Device-Specific
Experience
There are three mobile strategies to
choose from
(Each has pros/cons and there are reasons to combine
How can CMS address
Mobile Apps?
Deployable tomobile app stores
MobileApps fetch data through Web Services
This “structured content” becomes accessible through a RESTFULWeb
API’s
These data types should be established in the CMS
And the WCM should automatically generate WebAPI’s for accessing this
data
MobileApps can then be generated for this data
Scaffold a CRUD-style MobileApp based on CMS-managed Content
Types
Cloud Synchronization should be “built in”
MobileApps interact with cloud services instead of on-premise infrastructure
Cloud
Services
Publish once to everywhere
Responsive Website
Device Preview
Device Simulator
Layout Transformations
Hidden Layouts
Mobile App
Module Builder
Hybrid App Builder
Development
Environment
Cloud Integration
Mobile Website
Device Preview
Device Simulator
Device Detection
Site Redirection
Device-Agnostic
Experience
Device-Specific
Experience
How can CMS address mobile?
Try Sitefinity’s Mobile CMS
for yourself at
www.sitefinity.com/try
Sitefinity CMS
Telerik
Or contact us for a live demo at sales@sitefinity.com

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Mobile CMS Has Arrived Sitefinity Webinar

  • 1. Mobile CMS Has Arrived Sitefinity 6.0 Telerik
  • 2. Gabe Sumner Telerik | Sitefinity CMS @gabesumner
  • 3. This webinar will answer two questions: WHY does CMS need to address mobile? HOW can CMS address mobile?
  • 4. WHY does CMS need to address mobile?
  • 5. Mobile is on course to overtake desktops 2009 2015E 2,000 1,600 1,200 800 400
  • 6. This is clearly reflected in today’s headlines
  • 7. And the “payoff” is becoming evident Numerous businesses are enjoying the benefits of mobile engagement.
  • 8. And we’re working out the “kinks” * Source Foresee Mobile experiences are nearly on par with desktop
  • 9. However, look more closely… Onlythetoponlineretailersarereportingtheseresults
  • 10. Other “top” websites paint a different picture * Source Top 500 Guide – InternetRetailer.com
  • 11. In fact, evidence suggests many of us are struggling * Source Strangeloop * Source Econsultancy
  • 12. TheTale of Two Cities… The opportunity is real. The path to success is explored. But many are struggling. Why? (The answer is complicated, but lack of tooling is hurting us.)
  • 13. CMS isn’t helping with Mobile
  • 14. We’re still climbing the adoption curve We are here. And tools historically help bridge this gap. CMS needs do more than “talk” about mobile
  • 15. Lack of tooling has resurrected the “webmaster” Your Idea DeveloperExecution (Everything related to mobile must go through a “technology” gatekeeper)
  • 16. HOW can CMS address mobile?
  • 17. Responsive Website Mobile AppMobile Website Device-Agnostic Experience Device-Specific Experience There are three mobile strategies to choose from (Each has pros/cons and there are reasons to combine
  • 18. Responsive Website Responsive Grids CSS3 Media Queries Mobile App HTML5 Mobile Apps Cloud Services Mobile Website Device Detection Device Redirection Device-Agnostic Experience Device-Specific Experience And behind each strategy are numerous technologies CMS must evolve to help create & manage these technologies
  • 19. How can CMS address Responsive Websites? Onewebsite that adapts toALLdevices.
  • 20. Responsive Websites adapt to any screen
  • 21. This technique is based on adaptive grids This allows 2-columns tobecome 2-rows for small screens
  • 22. And there are numerous frameworks for this task However, these frameworks exist outside the scope of the CMS
  • 23. Instead, these grids should be infused into the WCM This makes the WCM aware of contentAND layouts
  • 24. These layouts can then be adapted for different devices Once the WCM is aware of the layouts, it can act on this information
  • 25. Transformations can happen at a site-level or page- level This enables different pages (or sections) of the website totransform differently.
  • 26. Or hidden from specific devices All of this is happening in the CMS, not in source code
  • 27. And previews create awareness of the result This gives content creators context about the mobile experience being created.
  • 28. Responsive Website Mobile AppMobile Website Device-Agnostic Experience Device-Specific Experience There are three mobile strategies to choose from (Each has pros/cons and there are reasons to combine
  • 29. How can CMS address Mobile Websites? Speciallypreparedwebsiteforspecificdevices.
  • 30. Specialized experiences for specific devices (DesktopExperience) (SmartphoneExperience)
  • 31. Device Detection & Redirection Redirect specific devices to aspecially prepared website
  • 32. Browse the entire website using a mobile simulator This allows the overall mobile experience to be tested in avariety of devices.
  • 33. Responsive Website Mobile AppMobile Website Device-Agnostic Experience Device-Specific Experience There are three mobile strategies to choose from (Each has pros/cons and there are reasons to combine
  • 34. How can CMS address Mobile Apps? Deployable tomobile app stores
  • 35. MobileApps fetch data through Web Services This “structured content” becomes accessible through a RESTFULWeb API’s
  • 36. These data types should be established in the CMS And the WCM should automatically generate WebAPI’s for accessing this data
  • 37. MobileApps can then be generated for this data Scaffold a CRUD-style MobileApp based on CMS-managed Content Types
  • 38. Cloud Synchronization should be “built in” MobileApps interact with cloud services instead of on-premise infrastructure Cloud Services
  • 39. Publish once to everywhere Responsive Website Device Preview Device Simulator Layout Transformations Hidden Layouts Mobile App Module Builder Hybrid App Builder Development Environment Cloud Integration Mobile Website Device Preview Device Simulator Device Detection Site Redirection Device-Agnostic Experience Device-Specific Experience How can CMS address mobile?
  • 40. Try Sitefinity’s Mobile CMS for yourself at www.sitefinity.com/try Sitefinity CMS Telerik Or contact us for a live demo at sales@sitefinity.com

Notas do Editor

  1. Web content management systems aren't helping with "mobile" and, as a result, most organizations are struggling to create and manage mobile-friendly experiences. The release of Sitefinity CMS 6.0 is rooted in a fundamental understanding of the three available mobile strategies (Responsive Web Design, Mobile Websites & Mobile Apps) and includes features that make each mobile strategy accessible.Whether you are just starting to address mobile, or reevaluating your current mobile strategy, this Webinar defines three steps to jumpstart your mobile strategy and help you find the CMS that will take you there – Telerik Sitefinity 6.0.
  2. The presenter for Sitefinity’s Webinar “Mobile CMS Has Arrived” is Gabe Sumner, Product Manager for Telerik Sitefinity CMS. You can contact him on Twitter @gabesumner
  3. Our #1 priority is polishOur #2 priority should be mobile…here is why.
  4. Mobile device proliferation continues at a break-neck pace, far outpacing the ability of content providers tokeep up. There's no doubt that the mobile storm is coming, with 2014 pegged as the year when mobile webaccess tops that from desktops.
  5. Despite some mild improvement in the economic environment, the PC market saw its steepest decline ever since 2013 while tablets and smartphones continue to divert consumer spending. Worldwide PC shipments totaled 76.3 million units in the first quarter of 2013 (1Q13), down -13.9% compared to the same quarter in 2012 and worse than the forecast decline of -7.7%, according to the International Data Corporation (IDC)
  6. And now we learn that the customer satisfaction gap between Mobile Websites and traditional Websites is narrowing. Online shoppers continue to report satisfaction with traditional retail Websites… but mobile is quickly closing in.
  7. Among the Top 25 retailers, satisfaction among online shoppers using mobile websites has improved year over year. The top three retailers providing the best mobile customer experience are Amazon.com, QVC and Apple.
  8. Despite this looming fact that Mobile usage is poised to overtake that of PC usage, many organizations have done nothing toprepare. Recent data shows only 10% of the web is mobile-friendly. Others have boldly advanced, only tofind that their visitors actively avoid the mobile experiences they create, in favor of the “old” desktopexperience. In spite of the intense hype around mobile, there is still ample opportunity to gain a competitiveadvantage with the right mobile strategy.
  9. So the question stands… In the rush to deliver positive mobile experiences, where are the Web Content Management vendors with a Mobile CMS?Corporations and brands are investing quite a bit in development and spending a lot of money to improve the mobile experience for their customers. So where are the CMS vendors?
  10. Our #1 priority is polishOur #2 priority should be mobile…here is why.
  11. When assessing mobile, your options divide into two categories: device agnostic vs. device specific.
  12. Device agnostic experiences utilize Responsive Design to deliver one version of your web site that adapts to anyscreen size. Whereas, device specific experiences result in a unique experience for a specific device.These must be replicated for each device on the marketplace to deliver customized experiences foreveryone, or an alternative strategy must be employed for the others, such as Responsive Design. Mobileapps are another way to leverage device specific traits, and these can be programmed into the app tooptimize the mobile app experience for specific devices.
  13. Our #1 priority is polishOur #2 priority should be mobile…here is why.