Ip surveillance market survey in thailand and indonesia 2011 by sirena cheng1

IP surveillance businessIP surveillance businessIP surveillance businessIP surveillance business
opportunityopportunityopportunityopportunity inininin Thailand andThailand andThailand andThailand and
IndonesiaIndonesiaIndonesiaIndonesia (2011)(2011)(2011)(2011)
Sirena Cheng
Nov. 24, 2010
www.sirenacheng.net
Agenda
• Global Trend to 2025
• Global vs. APAC Economic Development
• Business Opportunity in APAC region
– IP Surveillance Market Survey in APAC region
– Network Security Market Survey in APAC region
– Wireless Network Market Survey in APAC region
Sirena Cheng

Global Scenarios to 2025
- The critical uncertainties
SocialSocialSocialSocial TechnologicalTechnologicalTechnologicalTechnological EconomicEconomicEconomicEconomic EnvironmentalEnvironmentalEnvironmentalEnvironmental PoliticalPoliticalPoliticalPolitical
�Intolerance
ethnic /
religious
tensions
�Pandemics
�Regional
population
distribution
�Energy intensity
�Energy
transitions
�Technological
progress in
genetics & life
sciences
�A two speed
economy
�China's slowing
economy
�Decoupling from
US economy
�Energy demand
growth
�Energy
infrastructure
investment
�Global FDI flows
�Global trade
�Prosperity levels
�Russia's economic
fundamentals
�US economic
fundamentals
�Climate change
�Food security
�Water scarcity
�America’s global image
�CBW proliferation
�China’s leadership in
region/world
�Climate change
mitigation
�Corruption
�Fundamentalism
�Global governance
�Market openness
�Nuclear proliferation
�Religious
fundamentalism
�Security of energy supply
�Terrorism
�US moral leadership in
the World
Source: NIC
Sirena Cheng
Agenda
Sirena Cheng

Global Average Projected Real GDP
Growth during 2010–11
Sirena Cheng
Asia: Average Projected Real GDP Growth
during 2010–11
The most of APAC countries’ real GDP growth rate is above 5%.
Sirena Cheng

Asia: Average Projected Real GDP Growth during
2010/2011
Source: IMF Staff 2010
Sirena Cheng
ASIA countries overview
Sirena Cheng

India: Key Indicators
2007 2008 2009 2010 2011
A. Real Expenditure GrowthA. Real Expenditure GrowthA. Real Expenditure GrowthA. Real Expenditure Growth
1. GDP at market prices 9.1 6.1 6.0 7.5 8.0
2. Private consumption 7.6 2.9 4.0 6.7 7.5
3. Government consumption 7.6 20.2 10.0 7.0 6.5
4. Fixed investment 14.0 8.3 4.9 10.5 10.9
5. Exports, GNFS 2.8 12.8 -6.8 11.1 13.1
6. Imports, GNFS 7.5 17.9 -8.0 11.6 13.3
B.B.B.B. Price DeflatorsPrice DeflatorsPrice DeflatorsPrice Deflators
1. GDP at market prices 17.7 -6.7 4.5 10.8 8.9
2. Private consumption 18.6 -2.5 1.1 11.4 8.3
3. Exports, GNFS 14.8 4.9 -8.4 1.8 1.4
4. Imports, GNFS 15.6 14.5 -16.3 6.7 0.9
C.C.C.C. Share of GDPShare of GDPShare of GDPShare of GDP
1. Private consumption 58.1 58.9 55.8 55.8 55.2
2. Government consumption 10.7 12.6 12.6 12.5 12.2
3. Fixed investment 35.5 37.8 36.1 37.2 37.9
4. Change in stocks 0.0 0.0 0.0 0.0 0.0
5. Total investment 35.5 37.8 36.1 37.2 37.9
D. Memo
1. Nominal GDP (USD billions) 1,123.4 1,111.9 1,232.1 1,467.0 1,725.1
2. Population (millions) 1,169.0 1,183.2 1,197.2 1,210.9 1,224.3
3. GDP per capita, current USD 961.0 939.7 1,029.2 1,211.6 1,409.1
4. Real per capita GDP growth 7.5 4.8 4.8 6.3 6.8
5. USD Fx rate 40.1 44.6 48.5 47.0 46.0Sirena Cheng
Thailand: Key Indicators
2008 2009 2010e 2011f
　 Year Year Year Year
Output, Employment and PricesOutput, Employment and PricesOutput, Employment and PricesOutput, Employment and Prices
Real GDP (% change y-y) 2.5 -2.2 7.5 3.2
Domestic demand (% change y-y) 4.1 -6.6 9.8 4.2
Industrial production index (2000=100) 178.9 166.1 .. ..
(% change y-y) 3.9 -7.2 .. ..
Unemployment (%) 1.4 1.5 1.3 1.3
Real wages (% change y-y) 1/ 4.8 -1.6 .. ..
Consumer price index (% change y-y) 5.5 -0.8 3.5 3.0
Public SectorPublic SectorPublic SectorPublic Sector
Government revenues (% GDP) 16.5 16.4 16.6 16.8
Government expenditures (% GDP) 17.6 21.4 19.0 20.2
Government balance (% GDP) 2/ -1.9 -4.3 -2.1 -3.2
Domestic public sector debt (% GDP) 3/ 33.7 39.7 38.8 39.4
Financial MarketsFinancial MarketsFinancial MarketsFinancial Markets
Domestic credit (% change y-y) 7/ 9.3 3.1 .. ..
Short-term interest rate (% p.a.) 8/ 3.4 1.4 .. ..
Exchange rate (Baht/US$, ave) 33.4 34.3 32.5 30.0
Real effective exchange rate (2000=100) 9/ 112.8 108.8 .. ..
(% change y-y) 0.5 -3.6 .. ..
Stock market index (Dec. 1996=100) 10/ 450 735 .. ..
Memo: Nominal GDP (billions US$) 272.0 263.7 309.8 356.9
Source: National data sources, World Bank staff estimates OCT., 2010Sirena Cheng

Malaysia: Key Indicators
2008 2009 2010e 2011f
Real GDP (% change y-y) 4.6 -1.7 7.4 4.8
Industrial production index (2000=100) 107.8 99.8 .. ..
(% change y-y) 0.6 -7.5 .. ..
Unemployment (%) 3.3 3.7 .. ..
Consumer price index (% change y-y) 5.4 0.6 2.0 2.4
Government balance (% GDP) /1 -4.8 -7.0 -5.4 -4.5
Domestic public sector debt (% GDP) 1/ 39.6 53.4 .. ..
Domestic credit (% change y-y) 4.1 4.8 .. ..
Short-term interest rate (% p.a.) 4/ 3.5 2.1 .. ..
Exchange rate (Ringgit/US$, eop) 3.46 3.42 .. ..
Real effective exchange rate (2000=100) 5/ 103.3 99.9 .. ..
(% change y-y) 0.8 -3.3 .. ..
Stock market index (Apr. 4, 1986=100) 6/ 877 1273 .. ..
Memo: Nominal GDP (billions US$) 222.2 194.7 .. ..
Source: National data sources, World Bank staff estimates OCT., 2010
Sirena Cheng
Indonesia: Key Indicators
2008 2009 2010e 2011f
Real GDP (% change y-y) 1/ 6.0 4.6 6.0 6.2
Industrial production index (2000=100) 127.2 128.8 132.7 135.4
(% change y-y) 3.0 1.5 3.0 2.0
Unemployment (%) 8.4 8.1 .. ..
Real wages (% change y-y) -3.3 .. .. ..
Consumer price index (% change y-y) 2/ 11.1 2.8 6.4 6.1
PublicPublicPublicPublic SectorSectorSectorSector
Government revenues (% GDP) 19.8 15.5 15.9 15.5
Government expenditures (% GDP) 19.9 17.0 17.4 17.2
Government balance (% GDP) -0.1 -1.6 -1.5 -1.7
Domestic public sector debt (% GDP) 33.0 29.5 28.3 26.4
Domestic credit (% change y-y) 30.5 9.9 19.0 22.0
Short-term interest rate (% p.a.) 6/ 9.2 7.3 6.8 ..
Exchange rate (Rupiah/US$, ave) 9,756 10,356 9,091 9,000
Real effective exchange rate (2000=100) 148.8 148.9 149.8 ..
(% change y-y) 8.8 0.1 0.6 ..
Stock market index (Aug. 1988=100) 7/ 2087 2014 .. ..
Source: National data sources 2010 Sirena Cheng

Vietnam: Key Economic Indicators
2008 2009 2010e 2011f
Real GDP (% change y-y) 6.2 5.3 6.5 7.0
Industrial production index
(% change y-y) 13.9 7.6 12.5 14.5
Unemployment (%) 1/ 4.7 4.6 4.0 4.0
Consumer price index (% change y-y) 19.9 6.5 8.0 7.0
Government balance, official (% GDP) 2/ 1.3 -5.1 -1.7 -0.7
Government balance, general (% GDP) 3/ -0.9 -8.9 -5.9 -4.5
Public sector debt (% GDP) 4/ 43.9 49.0 51.3 50.6
Domestic credit (% change y-y) 25.4 37.7 25.0 25.0
Short-term interest rate (% p.a.) 6/ 8.1 10.7 11.0 ..
Exchange rate (Dong/US$, eop) 17,486 18,479 .. ..
Real effective exchange rate (2000=100) 119.1 106.8 .. ..
(% change y-y) 18.9 -10.3 .. ..
Stock market index (Jul. 2000=100) 7/ 316 494.8 .. ..
Sources: Vietnam Government Statistics Office, State Bank of Vietnam,
IMF, and World Bank staff estimates OCT., 2010 Sirena Cheng
Agenda
Sirena Cheng

The application market of IP Surveillance
� Airport and Ground Handling
� Education Services
� Electric Power Generation, Distribution and Transmission Equipment
� Food Processing & Cold Storage Equipment
� Industrial Textiles
� Machine Tools
� Mining and Mineral Processing Equipment
� Oil and Gas Field Machinery
� Pollution Control Equipment
� Homeland Security Equipment
� Franchising
� Telecommunication Equipment
� Water
Sirena Cheng
Top Ten Future Trends Affecting Security
Sirena Cheng

Physical Security Solution in Retail Market 2004-2014
Sirena Cheng
Physical Security Systems in the Retail Market
Sirena Cheng

Physical Security Solutions in Retail Market Forecast, 2004-2014
Sirena Cheng
Global Homeland Security Market Overview
Global government spending in 2010 on homeland securityin 2010 on homeland securityin 2010 on homeland securityin 2010 on homeland security will reach
$178.2bn$178.2bn$178.2bn$178.2bn. Over the forecast period of 2010-20202010-20202010-20202010-2020, the cumulative
homeland security market will total nearly $2.7 trillion$2.7 trillion$2.7 trillion$2.7 trillion covering:
– Aviation Security
– Mass Transit SecurityMass Transit SecurityMass Transit SecurityMass Transit Security -> IP SurveillanceIP SurveillanceIP SurveillanceIP Surveillance
– Maritime Security
– Infrastructure SecurityInfrastructure SecurityInfrastructure SecurityInfrastructure Security -> Network SecurityNetwork SecurityNetwork SecurityNetwork Security
– Telecommunications, Data and Cyber Security ->Telecommunications, Data and Cyber Security ->Telecommunications, Data and Cyber Security ->Telecommunications, Data and Cyber Security -> Network SecurityNetwork SecurityNetwork SecurityNetwork Security
– Border SecurityBorder SecurityBorder SecurityBorder Security -> IP SurveillanceIP SurveillanceIP SurveillanceIP Surveillance
– Counter-terror Intelligence-Counter-terror Intelligence-Counter-terror Intelligence-Counter-terror Intelligence->>>> IP SurveillanceIP SurveillanceIP SurveillanceIP Surveillance
– CBRN Security
– Emergency Response
Sirena Cheng

Homeland Security Market in APAC
� The Homeland Security expenditure in APACThe Homeland Security expenditure in APACThe Homeland Security expenditure in APACThe Homeland Security expenditure in APAC is forecast to grow by 20%20%20%20% annually
for the foreseeable future and is expected to reach US$25.8 billion annually byUS$25.8 billion annually byUS$25.8 billion annually byUS$25.8 billion annually by
2015201520152015.
� The Global HLS market is expected to be around $50 Billion in 2010, the Asia Pacific
region contributes to almost 21% of the global HLS spending. (10.5 Billion of
Homeland Security Market business opportunity in APAC in 2010)
� China and India's HS expenditure alone is expected to exceed US$20.3 billionChina and India's HS expenditure alone is expected to exceed US$20.3 billionChina and India's HS expenditure alone is expected to exceed US$20.3 billionChina and India's HS expenditure alone is expected to exceed US$20.3 billion
annually by 2015.annually by 2015.annually by 2015.annually by 2015.
� China, Japan and India are expected to lead the Homeland Security market in the
APAC region although Vietnam, Malaysia and Indonesia have also grown their share
over the years and are emerging as potential HLS markets.”
� IMS Research estimates that the Asia market for network video cameras will reach
US$4122.8 million in 2011.
Sirena Cheng
APAC Airport Security Market Spending to
surge past USD9 Billion by 2015
� APACAPACAPACAPAC’’’’s Airport Security Markets Airport Security Markets Airport Security Markets Airport Security Market’’’’s estimated market share is 12% of the totals estimated market share is 12% of the totals estimated market share is 12% of the totals estimated market share is 12% of the total
Homeland Security spendingHomeland Security spendingHomeland Security spendingHomeland Security spending. Frost & Sullivan estimates that the Asia Pacific
Airport Security Market will grow from USD 5.21 billion in 2008 to USD 9.23 billion in
2015 with an expected CAGR of 8.5 per cent from 2008 to 2015.
� The three main segments of the Airport Security market consists of: Airport Screening,
Surveillance and Access Control markets. The Screening segment is estimated to
have the largest share in the Airport Security Market in Asia Pacific followed by
Access Control and then Surveillance.
� There has been significant development in the airport infrastructure in Asia Pacific
with the expected opening of many new airports. These developments come with the
need to adopt more up-to-date security infrastructure. New terminals and runway
construction are likely to exceed USD46 billion during the period from 2010 to 2025.
� China and India, together, have planned to develop and construct at least 93 new
airports in an effort to cater to the fast-growing air traffic demands in those two
countries, with combined expected expenditures of over USD33.4 billion.
� The development and expansion of airports have been rampant across Asia Pacific
countries, especially in Thailand, Indonesia, Australia, Malaysia, and the Philippines.
Sirena Cheng

APAC countries Airport Security
Market Forecast to 2015
Singapore:Singapore:Singapore:Singapore: Total Airport Security Spending is expected to reach 298.0 million by
2015.
Australia:Australia:Australia:Australia: Total Airport Security Spending in Australia is expected to reach $640.2
million by 2015.
Vietnam:Vietnam:Vietnam:Vietnam: is also looking to develop at least three new airports and expand its existing
seven airport terminals between 2010 and 2020, with ambitious plans to become the
air traffic hub in Southeast Asia.
South KoreaSouth KoreaSouth KoreaSouth Korea: Total Airport Security Spending in South Korea is expected to reach
$518.4 million by 2015.
Hong KongHong KongHong KongHong Kong: Total Airport Security Spending in Hong Kong is expected to reach
$470.5 million by 2015.
ThailandThailandThailandThailand’’’’s Government has plans for further development of airports which are
expected to carry on till 2016 hence it will have high growth rate. Total Airport
Security Spending in Thailand is expected to reach $411.3 million by 2015.
Malaysia:Malaysia:Malaysia:Malaysia: Total Airport Security Spending in Malaysia is expected to reach $180.6
million by 2015.
Sirena Cheng
– IP Surveillance Market Survey in APAC region -
Thailand
Agenda
Sirena Cheng

Thailand Safety and Security Equipemtn
Market Overview
� Thailand's economic stimulus package of USD 3.3 billion is aiming to further
develop critical infrastructure and this is also fuelling the demand for
security solutions. One of the infrastructure projects is the extension of
Bangkok's mass rapid transit (MRT) system and the Suvarnabhumi Airport
rail link, which will prompt a high demand for surveillance cameras.
� Thailand’s vast infrastructure investment is prompting a high local demand
for security solutions. For example, the government will invest THB 1.43
trillion (USD 42.2 billion) in the three-year Stronger Thai stimulus project
focusing primarily on infrastructure.
� According to the A&S Asia magazine, the sales of IP-based systems and
analog in Thailand increased by 20 percent and 15 percent respectively in
2009 and it is expected to grow steadily. The security electronics market
including video surveillance, access control, intrusion detection and
perimeter fencing is estimated to reach up to THB 9.5 trillion (USD 280
million) in 2010.
Sirena Cheng
Safety and Security Equipment Market in
Thailand - 1
� Thailand is by far one of the biggest security and safety markets in the ASEAN region.
The Thai government‘s overall annual spending in security is estimated to be USD 70
million, and is expected to grow between 5% and 10% over the next few years. The
Bangkok Metropolitan Administration (BMA) is installing a hybrid system linked to
about 10,000 surveillance cameras in the streets and public depots of Bangkok.
� The intelligence and security surveillance markets also take up a significant share,
especially in the southern provinces of Thailand where one city surveillance project
worth USD 30 million. The ongoing unrest in Thailand’s three southern most
provinces is expected to sustain Government spending in the area over the next
couple of years. From 2004 to 2009, the budget for security projects in Southern
Thailand was reported to be $1.5 billion.
� The sales of IP-based systems and analog increased by 20% and 15% respectively
in 2009 and it is expected to grow steadily.
� The security electronics market including video surveillance, access control, intrusion
detection and perimeter fencing is estimated to reach up to THB 9.5 trillion (USD 280
million) in 2010.
� With the legal enforcement of the Building Inspection Law, the fire alarm market is
estimated to reach USD 60 million and demand for fire alarm systems is expected to
grow tenfold. It is estimated that 15,000 to 20,000 building units need new fire alarm
systems.
Sirena Cheng

Security and Safety Equipment market
in Thailand - 2
� The market for safety and security equipment is expected to grow at between 5-10
percent over the next few years. Spending on airport security, particularly on
scanners, is on the rise as a direct result of the 2009 Christmas bombing attempt at
the Detroit airport. Annual spending on security at the Suvannabhumi Airport is
reported at $48 million.
� CCTV accounts for 70 percent of the overall spending on security equipment in the
market. It has an estimated annual value of $90 million. Industry experts believe it
will continue to be the most popular form of security equipment and expect this
sector to grow 10-15 percent annually.
� The market for fire alarms is estimated at US$60 million, and demand for fire alarm
systems is expected to grow by ten-fold with the legal enforcement of the Building
Inspection Law. Enforcement of this regulation will create a market of 15,000 to
20,000 building units that need new fire alarm systems. Companies in the security
industry are optimistic about the growth of this market segment.
Sirena Cheng
Total $ 134 Millions
$ 100
$25
$ 7.5
$1.5
Safety and Security Market in
Thailand in 2006
Market Value: $134 Million in 2006Market Value: $134 Million in 2006Market Value: $134 Million in 2006Market Value: $134 Million in 2006
Market Growth: 30% per yearMarket Growth: 30% per yearMarket Growth: 30% per yearMarket Growth: 30% per year
Market ClassificationsMarket ClassificationsMarket ClassificationsMarket Classifications
Detection Devices ($ 25 Millions Dollar)
Video surveillance systems ($100 Millions Dollar)
Fire and gas detectors ($1.5 Millions Dollar)
Home Security Systems ($7.5 Millions Dollar)
Sirena Cheng

Safety and Security Market
Classifications in Thailand
� Detection Devices:
� Major buyers: Embassies, banks, Hotels, Offices and manufacturing plants
� Video surveillance systems:
� Major buyers: Commercial buildings including commercial banks, shopping
complexes, residential buildings, manufacturing plants and warehouses
� Fire and gas detectors:
� Major buyers are petrochemical, oil refinery and gas industries
� Home Security Systems:
� Major buyers: upper middle to high-end single detached house owners
Sirena Cheng
Safety and Security Exhibition in Thailand
• Safety & Security Asia 2007
• The 9th international Safety and Security Exhibition
• Date: October 31 –November 2, 2007
• Place: Singapore
• http://www.safetysecurityasia.com.sg

– IP Surveillance Market Survey in APAC region -
Indonesia
Agenda
Sirena Cheng
Safety and Security Equipment Market in
Indonesia
� In 2006, the value of imported product reached US$175 million, an increase
of 12% from 2005. Although final data is not available, the estimated value
of imported products in 2007 was $210 million. Industry sources project a
positive outlook for imports of safety and security equipment. Imports are
expected to increase by about 10%-15% in the next two years.
� Presently, equipment of medium level quality is generally imported from
Japan, South Korea, Taiwan, and China. Products with higher, more
sophisticated quality are imported from the United States and some West
European countries.
Sirena Cheng

Airport and Seaport Safety and Security
Equipment Market in Indonesia
� There are 186 airports located throughout Indonesia, managed by the state-owned
airport management companies PT Angkasa Pura I (PAP I) and PT Angkasa Pura II
(PAP II), the Directorate General of Air Communication (DGAC), Ministry of
Communication and local governments (provinces/districts). PAP I and PAP II
manage 25 airports.
� There are approximately 656 “public” ports, of which 91 are managed by four state-
owned port operators known as PT. Pelabuhan Indonesia (Pelindo) I, II, III and IV.
� Recently, sixteen port facilities have been exempted from the Port Security
Assessment. After being checked by the U.S. Coast Guard, these ports had already
implemented the ISPS Code. Ships which are departing from these ports will be
allowed to stop in any U.S. ports. These ports are: PT Terminal Peti Kemas Surabaya,
Banjarmasin Port, PT Pertamina Unit Pemasaran III, Pertamina Unit Pengolahan V
Balikpapan, Senipah Terminal Total E&P Indonesia Balikpapan, Caltex Oil Terminal
Dumai, Pelindo II Conventional Terminal Jakarta, Jakarta International Container
Terminal, PT Pupuk Kaltim Bontang, PT Badak Bontang, PT Indominco Mandiri
Bontang, Pertamina Unit Pengolahan II Dumai, PT Pelabuhan Indonesia I Cabang
Dumai, Semarang International Container Terminal, Belawan Multi-Purpose Terminal,
PT Multimas Nabati Asahan.
� There are around 300 security service companies currently registered with the
Indonesian National Police (POLRI). However, according to the Asian Professional
Security Association, only 75 companies are really operating in the security business
in Indonesia.
� The need for security and safety equipment is directly related to the existence of
residential, commercial and industrial buildings as well as the overall plan for various
new building constructions. Therefore, the current market size for this equipment may
presumably be estimated based on the total of existing units and those under
development.
Sirena Cheng
the Indonesian National Police, other key
end-users in the public sector
� Ministry of Defense
� Directorate General of Immigration
� Directorate General of Tariff and Duty
� Ministry of Justice
� The National Intelligence Bureau
� The National Search and Rescue Agency
Sirena Cheng

Ip surveillance market survey in thailand and indonesia 2011 by sirena cheng1

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