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DIRECTOR CUT
Telling Your Story With Video
You’re Part of the Crew!
 Producer – oversees project,
  guides idea, works with director
 Director - guides actual production
  (really calls the shots!)
 Assistant Producer/Assistant Director- finds
  resources, gets copyright okays,
  sets schedules, sets up interviews, locations
 Talent - on-camera host, anchor, or actor
  delivers lines, acts in character, follows
  director’s cues
Roles in Production
 Camera person (videographer)– Runs the
  camera, tells story visually as guided by director
 Sound person (Audio Engineer) – Records and
  manages sound, chooses music, sound effects
 Scriptwriter – writes scripts & storyboards
 Graphics Designer- Creates text, still images,
  and animations for onscreen and web use.
 Website Designer- Many programs have
  websites or are delivered as part of a
  website. This person creates the site
Safety First!
 Use  a tripod and make sure it is stable
 Make sure camera is tight on tripod
 Watch out for cables
 Don’t point camera at bright light like
  the sun for long periods
 Don’t try and force tape, data cards or
  sticks, cables, or attachments into
  place
Diagram of a Typical Camcorder
                 Inset Detail
                                Auto Zoom
             W   Wide
                                Control
             T   Telephoto      Switch


                                            Power/ Record Controls

                                                Battery
                                                Compartment
Microphone
                                             Playback
                                             Controls

Lens Assembly

                                               Viewfinder
                                               (LCD Screen)
                   Auto/Manual Focus
                   Controls
Diagram of a Typical Camcorder
   Close up of Controls (location of these will vary from camera to camera)




 Viewfinder                                                Audio Video Port

                                                              Record Button

                                                               Mode Control
                                                               Camera/Play



Menu Access
Production
    Scenes are rehearsed, performed by
     talent, and taped
    Supporting video (B-roll) is also shot to
    “cover” audio (the sound) and natural
     audio is captured
    Video/audio clips are logged
      and labeled
The First Rule of Video Production
  No matter how good your equipment,
  editing, and graphics…




   Garbage In!                             Garbage Out!


It takes high quality audio/video to make a good production!
Telling Your Story With Shots
Basic Shot Types




Close-up (CU)   Medium Shot (Med)   Wide Shot (WS)
Shot Purposes
 Close-up/Extreme    CU shots- “tell” what
  characters look like, show emotions,
  point out details
 Medium shots- create comfortable
  “talking” distance
 Wide Shots- Show setting or action.
 Point of View (POV) shot lets viewer
    “see” through a character’s eyes
How To Frame A Shot
   (Subject Facing Camera)


                   Headroom




  Subject can be centered
How to Frame A Shot
 (Subject looking to one side)


            Headroom


              Give lead or “ talking”
              room
How to Frame A Shot
                       Using the Rule of Thirds
                1                 2                 3

        1


        2


        3

Place most interesting part of subject where lines cross. Notice body
and eyes lie along these lines instead of picture’s center.
ZOOMING!
    Zoom – Zooming in or out can be used
    to “guide” viewer through a scene but
    should not be overused to avoid
    audience “seasickness”
Using Angles
 Bird’sEye (High angle)
  shots make characters or
  objects look small or weak

 Worm’s   Eye (low angle)
  shots make characters
  look big or strong
Camera Tips
 Use   a tripod
 Place camera so greatest
  light is at camera person’s back
 Use focus and white balance controls
 Practice camera moves (blocking shots)
 Frame shots and moves with purpose
Camera Tips (continued)
 Vary shots
 Don’t overuse zoom
 Be sure to lay down pre and post-roll
 Correct roll-back (only on tape
  cameras)
Don’t do This! The “witness Protection” shot
 When shooting don’t place your subject in front of
 a strong light like a window, lamp, mirror, etc.
Common Video Mistakes…..
 Too much headroom - bad framing
 Subject in front of bright backlight
 Shaky camera - no tripod
   No shot variety- wide shot
   lack of planning - no script
   lack of pre and post roll
Audio Track Parts
 Talking
 Sound effects
 Music
 Natural sound
Audio Tips

 Use headphones to listen to sound quality
 Choose microphones based on project needs
 Place microphone right distance from source
 When using built-in microphone move closer
  and zoom out
 Listen for and control distracting background
  noise
Common Audio Mistakes…..

   using only cam mike

   mike too far from sound source

    not monitoring
    (listening to) audio
On-Air Tips for Talent
   Make sure ahead of time
    that you can read and
    properly pronounce words
    (especially people’s names)

   Wait for your cue before
    speaking



   Smile! (when it feels right)
On-Air Tips for Talent
    When addressing audience, look
    into camera when speaking as
    much as possible.

   Hold objects you are speaking
    about close to face when possible
    so it is easy to frame shot
    (spokesmodel pose)

   Speak clearly, projecting your
    voice toward the microphone
Interview Tips

 Write a focus sentence
 Research the subject
 Target your audience correctly
 Prepare a complete list of questions
 Describe the purpose to the subject
  before the interview
Interview Tips
   Don’t interview the subject without
    the camera before the actual interview
   LISTEN
   Ask good follow-up questions
   Be polite and professional
Interview No-No’s
 Yes  and no questions
 “I see” and “Uh-huh”
 Two-part questions
 Obvious questions
 Questions in poor taste
 Questions that have already been
  answered
You may use this PowerPoint in whole
    or in part but please cite KET
            as the source!

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Directors cut

  • 2. Telling Your Story With Video
  • 3. You’re Part of the Crew!  Producer – oversees project, guides idea, works with director  Director - guides actual production (really calls the shots!)  Assistant Producer/Assistant Director- finds resources, gets copyright okays, sets schedules, sets up interviews, locations  Talent - on-camera host, anchor, or actor delivers lines, acts in character, follows director’s cues
  • 4. Roles in Production  Camera person (videographer)– Runs the camera, tells story visually as guided by director  Sound person (Audio Engineer) – Records and manages sound, chooses music, sound effects  Scriptwriter – writes scripts & storyboards  Graphics Designer- Creates text, still images, and animations for onscreen and web use.  Website Designer- Many programs have websites or are delivered as part of a website. This person creates the site
  • 5. Safety First!  Use a tripod and make sure it is stable  Make sure camera is tight on tripod  Watch out for cables  Don’t point camera at bright light like the sun for long periods  Don’t try and force tape, data cards or sticks, cables, or attachments into place
  • 6. Diagram of a Typical Camcorder Inset Detail Auto Zoom W Wide Control T Telephoto Switch Power/ Record Controls Battery Compartment Microphone Playback Controls Lens Assembly Viewfinder (LCD Screen) Auto/Manual Focus Controls
  • 7. Diagram of a Typical Camcorder Close up of Controls (location of these will vary from camera to camera) Viewfinder Audio Video Port Record Button Mode Control Camera/Play Menu Access
  • 8. Production  Scenes are rehearsed, performed by talent, and taped  Supporting video (B-roll) is also shot to “cover” audio (the sound) and natural audio is captured  Video/audio clips are logged and labeled
  • 9. The First Rule of Video Production No matter how good your equipment, editing, and graphics… Garbage In! Garbage Out! It takes high quality audio/video to make a good production!
  • 10. Telling Your Story With Shots
  • 11. Basic Shot Types Close-up (CU) Medium Shot (Med) Wide Shot (WS)
  • 12. Shot Purposes  Close-up/Extreme CU shots- “tell” what characters look like, show emotions, point out details  Medium shots- create comfortable “talking” distance  Wide Shots- Show setting or action.  Point of View (POV) shot lets viewer “see” through a character’s eyes
  • 13. How To Frame A Shot (Subject Facing Camera) Headroom Subject can be centered
  • 14. How to Frame A Shot (Subject looking to one side) Headroom Give lead or “ talking” room
  • 15. How to Frame A Shot Using the Rule of Thirds 1 2 3 1 2 3 Place most interesting part of subject where lines cross. Notice body and eyes lie along these lines instead of picture’s center.
  • 16. ZOOMING!  Zoom – Zooming in or out can be used to “guide” viewer through a scene but should not be overused to avoid audience “seasickness”
  • 17. Using Angles  Bird’sEye (High angle) shots make characters or objects look small or weak  Worm’s Eye (low angle) shots make characters look big or strong
  • 18. Camera Tips  Use a tripod  Place camera so greatest light is at camera person’s back  Use focus and white balance controls  Practice camera moves (blocking shots)  Frame shots and moves with purpose
  • 19. Camera Tips (continued)  Vary shots  Don’t overuse zoom  Be sure to lay down pre and post-roll  Correct roll-back (only on tape cameras)
  • 20. Don’t do This! The “witness Protection” shot When shooting don’t place your subject in front of a strong light like a window, lamp, mirror, etc.
  • 21. Common Video Mistakes…..  Too much headroom - bad framing  Subject in front of bright backlight  Shaky camera - no tripod  No shot variety- wide shot  lack of planning - no script  lack of pre and post roll
  • 22. Audio Track Parts  Talking  Sound effects  Music  Natural sound
  • 23. Audio Tips  Use headphones to listen to sound quality  Choose microphones based on project needs  Place microphone right distance from source  When using built-in microphone move closer and zoom out  Listen for and control distracting background noise
  • 24. Common Audio Mistakes…..  using only cam mike  mike too far from sound source  not monitoring (listening to) audio
  • 25. On-Air Tips for Talent  Make sure ahead of time that you can read and properly pronounce words (especially people’s names)  Wait for your cue before speaking  Smile! (when it feels right)
  • 26. On-Air Tips for Talent  When addressing audience, look into camera when speaking as much as possible.  Hold objects you are speaking about close to face when possible so it is easy to frame shot (spokesmodel pose)  Speak clearly, projecting your voice toward the microphone
  • 27. Interview Tips  Write a focus sentence  Research the subject  Target your audience correctly  Prepare a complete list of questions  Describe the purpose to the subject before the interview
  • 28. Interview Tips  Don’t interview the subject without the camera before the actual interview  LISTEN  Ask good follow-up questions  Be polite and professional
  • 29. Interview No-No’s  Yes and no questions  “I see” and “Uh-huh”  Two-part questions  Obvious questions  Questions in poor taste  Questions that have already been answered
  • 30. You may use this PowerPoint in whole or in part but please cite KET as the source!