1. BeatMatched
Share, Explore & Connect with Music
Opportunity execution project

2. Team Beatmatched & Our Mission
Brought together by a similar interest in web-based technology & the
desire to create a product with a positive impact on our users, our team
met online via Stanford's Technology Entrepreneurship course.
Together we are developing a free platform that makes music sharing
easier, more organized, visually appealing & socially interactive. We
are all passionate about music & believe that people connect over the
music they enjoy.
To make meeting people with similar interests easier, we created a
unique "beatmatching" system that takes the users posted youtube
links & suggests other users who have posted the same songs, artists
or genres.

3. Prototype Development
We are currently
developing our beta
site which will offer
the basic features of
music organization &
sharing.
Users will soon be
able to create a
profile & post songs
to albums that group
songs together. By
visually organizing
music we hope to
make a better user
experience.

4. Market Research & User Feedback
Through the peer review process of our past presentations, surveys &
face to face interviews with our focus groups we have revised our
business model.
-Where we once focused on creating a dating site, we are now
targeting music exploration, allowing the user to contact each other &
naturally develop relationships
-Based on critical analysis from 5 successful tech entrepreneurs we will
be focusing on creating a mobile interface that will allow us to compete
with the current companies who offer similar services
-We received very positive feedback for a service offering reduced fee
ticket purchasing which we plan to offer

5. Sales & Marketing Strategies
Our initial revenue will come from advertising only & thus we will need
to develop a large user base. Using a free to join model we will attract
& build traffic for CPM ads.
We have created accounts with the primary social media platforms to
reach our target demographic which is males & females age 18 - 30.
Twitter - www.twitter.com/beatmatchedtwit
Facebook - www.facebook.com/beatmatchedofficial
Once our beta site is live we will launch promote these pages publically
& encourage users to visit our site by purchasing advertising
campaigns via Facebook, Linkedin & GoogleAds.
We will also actively post to music blogs and submit press releases to
print & digital publications such as Wired.com.

6. Distribution & Cost
As our product is based on sharing content online we will integrate
social media sharing links that will distribute our product to our users
contacts.
For example: When a song is shared on our site the user is given the
option to share the link on Facebook or Twitter. Once the link is posted
it will redirect anyone that clicks on it to our site where they can view
the content, but will not be able to interact until the join the site.
This costs us nothing & is a beautiful example of word-of-mouth
marketing as well as user generated content. Our users are not sharing
files so they system is legal & we will not pay for the rights to music.

7. Partnerships
iTunes - Any shared songs will have a link to where the song can
be purchased on iTunes.
Android & Apple App store - Distribution of our mobile application
to allow users to share and view profiles from their phone setting us
apart from our competing websites.
Facebook - We will develop a application with permissions that
allow users to pull photos as well as search profiles for music
preferences to help users effortlessly build a Beatmatched profile.
SoundCloud/ YouTube/ MixCloud/ Vimeo - Content will be
provided through these media sites and affiliate relationships
developed to feature links back to our site.

8. Involved Risks
By sharing YouTube links instead of paying for music rights,
Beatmatched will avoid high costs and avoid illegal file sharing.
Pros
○ Eliminate need to purchase rights to a large music database
○ User generated content from a continually updated source
○ Reduced risk of hacking & viruses
Cons
○ Users will not be able to purchase or download music directly
and ultimately will be directed to third party sites
○ Inability to control audio quality of the content posted

9. Funding
Beatmatched plans to get funding from accelerator programs for early
incubation and seed capital from the top performing platforms such as
TechStars, Y Combinator, 500 Startups
We will also reach out to VC firms that have invested in mobile
applications and social networking start-ups.
Spark Capital - founded in 2005
■ Focus: technology start-ups in media, entertainment, and mobile
■ Stage: Seed, early stage and growth capital investments
■ Typical amount invested: $250,000 to $25 million
■ Past companies funded: Tumblr, Twitter, Foursquare
Altos Ventures - founded in 2001
■ Focus: Social Media, Music/VIdeo
■ Stage: Lead institutional investor in early and growth stage
■ Typical amount invested: $1million to $3 million
■ Past companies funded: Pandora, Echo, Egreetings

10. Freemium Revenue Model
Subscription Advertisement*
* Beat - Free, restricted to * Display Banners
5 messages a month * Digital Video
* BeatMatcher - $tbd with * Rich Media
unlimited number of * Mobile
messages
Ticket sale Transaction fees
* eTicket solo * Music purchasing
* eTicket group - by * Mobile Music Streaming
ordering at least 2 eTickets
preferred
price is offered
* Advertisement - Number of members: 500000
Despite economic uncertainty, internet advertising continues to show strong growth from the recession related
decline in 2009.1
Mobile advertising increases 95% in HY 2012 - Mobile advertising in the US totaled $1.2 billion during HY 2012.
This is an indication of the importance of location to advertisers and mobility to consumers.1
Informa expects streaming to be the fastest-growing mobile music service up to 2016. Music streaming will cannibalize full-track
downloads and absorb much of the future growth in mobile-full-track users. 2
1 - PwC. http://www.iab.net/media/file/IAB_Internet_Advertising_Revenue_Report_HY_2012.pdf. Revised on 13/12/12
2 - Midem. http://www.midem.com/RM/RM_Midem_v2/2012/documents/pdf/midem2012-mobile-music-market-forecasts.pdf. Revised on
13/12/12

11. Revenue Projection
Forecasting sources:
Zenithoptimedia. http://www.zenithoptimedia.com/zenith/zenithoptimedia-forecasts-4-1-growth-in-global-adspend-in-2013/.
Revised on 13/12/12
Midem. http://www.midem.com/RM/RM_Midem_v2/2012/documents/pdf/midem2012-mobile-music-market-forecasts.pdf. Revised
on 13/12/12
4-traders. http://www.4-traders.com/LIVE-NATION-ENTERTAINMENT-13449/financials/. Revised on 13/12/12

12. Thank You For Reviewing
Please visit us at
www.BeatMatched.com
Enter your e-mail to be notified when we go live!
Join us for our beta site launch.
Submit your feedback.