Please don't make investors cry by showing them a hockey stick shaped graph that shows how your company is going to turn over more money than Google, Apple and MicroSoft in 5 years by capturing one percent of the Chinese Market. If you have done your financial forecast correctly, you will be well prepared for questions that will come your way from investors about forecasted return on investment. By the end of this slideshow you will understand the difference between the financial model that makes you look credible without paying a finance director. and the one that will make you look like a plonker aka Rodney Trotter. You financial model is the paint-by-numbers version of your business plan. Once you have the spreadsheet ready you need to start with where you are today, follow a bottom up approach rather than a top down, fill in the funding gaps, reality check it on your competition, then paint a realistic exit.

1. Brought To You By...
Show Me The
Money In 7 Steps
£££’s
SHOW
SHOW SHOW
SHOW SHOW SHOW ME
ME ME SHOW
ME ME ME THE
THE THE ME
THE THE THE MONEY
MONEY MONEY THE
MONEY MONEY MONEY VALUATI
TAX FINANCI MONEY
FINANCE LEGAL BUSINESS ON
STRUCT AL PITCHES
SOURCES STUFF PLAN &
URE MODEL
OFFER
(C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.com
Sunday, 20 January 13

2. Brought To You By...
STEP 5 - Create A
Financial Model That
Makes You Look Credible
(C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.com
Sunday, 20 January 13

3. Brought To You By...
“These are my conservative
financial forecasts”
You Say... “Oh god, not another
conservative lie”
“These are my realistic Investor Says...
numbers based on our
current matrices”
You Should Say...
(C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.com
Sunday, 20 January 13

4. Brought To You By...
“We only need 1% of the 3
billion mobile phone users”
You Say... “Wake up, do you know how
much it costs to get 1%?”
“James is our engineer & I Investor Says...
do sales. By growing the
team we can convert...”
You Should Say...
(C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.com
Sunday, 20 January 13

5. Brought To You By...
“As you can see we can do
£1m of sales with £40k cost”
You Say... “That’s why your competition
has a 8% margin, please?”
“... has ... revenue at ... Investor Says...
cost. Here is our plan o get
there with better margin...”
You Should Say...
(C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.com
Sunday, 20 January 13

6. FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

7. START WITH
TODAY
FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

8. PRODUCTS THIS MONTH
UNITS
PRICE
INCOME
STEP 1 - Turn your
business plan into
numbers - Income, funding,
staff, overhead & tax
Sunday, 20 January 13

9. PRODUCTS THIS MONTH
UNITS
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
Sunday, 20 January 13

10. PRODUCTS THIS MONTH
UNITS
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
Sunday, 20 January 13

11. PRODUCTS THIS MONTH
UNITS
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
Sunday, 20 January 13

12. PRODUCTS THIS MONTH
UNITS
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATION
Sunday, 20 January 13

13. PRODUCTS THIS MONTH
UNITS
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATION
Sunday, 20 January 13

14. START WITH
TODAY
FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

15. START WITH GROW
TODAY BOTTOM UP
FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

16. PRODUCTS THIS MONTH
UNITS
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
STEP 2 - Grow realistically
TOTAL from your existing team
TAX
VAT
and grow bottom up rather
PAYE than top down
CORPORATION
Sunday, 20 January 13

17. PRODUCTS THIS MONTH NEXT MONTH
UNITS
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

18. PRODUCTS THIS MONTH NEXT MONTH
UNITS EXAMPLE 1 - Make
PRICE
INCOME
more sales calls...
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

19. PRODUCTS THIS MONTH NEXT MONTH
UNITS EXAMPLE 1 - Now
PRICE
INCOME
Phone bill increases...
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

20. PRODUCTS THIS MONTH NEXT MONTH
UNITS EXAMPLE 1 - But we
PRICE
INCOME
sell more product...
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

21. PRODUCTS THIS MONTH NEXT MONTH
UNITS EXAMPLE 1 - And
PRICE
INCOME
revenue increases...
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

22. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3
UNITS EXAMPLE 2
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

23. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3
UNITS
EXAMPLE 2 -
PRICE Hire a sales
INCOME
FUNDING
person...
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

24. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3
UNITS
EXAMPLE 2 -
PRICE Overhead
INCOME
FUNDING
increases...
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

25. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3
UNITS EXAMPLE 2 -
PRICE
INCOME
Tax increases...
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

26. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3
UNITS
EXAMPLE 2 -
PRICE Revenue
INCOME
FUNDING
Increases...
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

27. START WITH GROW
TODAY BOTTOM UP
FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

28. FILL IN
THE GAPS
START WITH GROW
TODAY BOTTOM UP
FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

29. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3 STEP 3 - Shoe
UNITS
PRICE where, what
INCOME round and why
FUNDING
PERSONAL
you need
SEED (SEIS) funding...
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

30. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3 ... MONTH 9
UNITS
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

31. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3 ... MONTH 9
UNITS
PRICE
INCOME £48,000
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

32. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3 ... MONTH 9
UNITS
PRICE
INCOME £48,000
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL £153,000
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

33. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3 ... MONTH 9
UNITS
PRICE
INCOME £48,000
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL £153,000
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

34. FILL IN
THE GAPS
START WITH GROW
TODAY BOTTOM UP
FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

35. FILL IN REALITY
THE GAPS CHECK
START WITH GROW
TODAY BOTTOM UP
FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

36. PRODUCTS THIS MONTH NEXT MONTH ... MONTH 3 ... MONTH 9
UNITS
PRICE
INCOME
FUNDING
PERSONAL
SEED (SEIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SALARIES
ME
STAFF A
STAFF B
TOTAL
OVERHEAD
PHONE
WEB HOSTING
TOTAL
TAX
VAT
PAYE
CORPORATIO
N
Sunday, 20 January 13

37. PRODUCTS
PRODUCTS THIS MONTH
THIS MONTH NEXT MONTH ... MONTH 3 ... MONTH 9 YEAR 3
UNITS
UNITS
PRICE
PRICE
INCOME
INCOME £48,000
FUNDING
FUNDING
PERSONAL
PERSONAL
SEED (SEIS)
SEED (SEIS)
GROWTH (EIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SERIES ‘A’ (VC)
SALARIES
SALARIES
ME
ME
STAFF A
STAFF A
STAFF B
STAFF B
TOTAL
TOTAL
OVERHEAD
OVERHEAD
PHONE
PHONE
WEB HOSTING
WEB HOSTING
TOTAL
TOTAL £153,000
TAX
TAX
VAT
VAT
PAYE
PAYE
CORPORATIO
CORPORATIO
N
N
Sunday, 20 January 13

38. PRODUCTS
PRODUCTS THIS MONTH
THIS MONTH NEXT MONTH ... MONTH 3 ... MONTH 9 YEAR 3
UNITS
UNITS
PRICE
PRICE
INCOME
INCOME £48,000
FUNDING
FUNDING
PERSONAL
PERSONAL
SEED (SEIS)
SEED (SEIS)
GROWTH (EIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SERIES ‘A’ (VC)
SALARIES
SALARIES
ME
ME
STAFF A
STAFF A
STAFF B
STAFF B
TOTAL
TOTAL
OVERHEAD
OVERHEAD
PHONE
PHONE
WEB HOSTING
WEB HOSTING
TOTAL
TOTAL £153,000
TAX
TAX
VAT
VAT
PAYE
PAYE
CORPORATIO
CORPORATIO
N
N
Sunday, 20 January 13

39. PRODUCTS
PRODUCTS THIS MONTH
THIS MONTH NEXT MONTH ... MONTH 3 ... MONTH 9 YEAR 3
UNITS
UNITS
PRICE
PRICE
INCOME
INCOME £48,000
FUNDING
FUNDING
PERSONAL
PERSONAL
SEED (SEIS)
SEED (SEIS)
GROWTH (EIS)
GROWTH (EIS)
SERIES ‘A’ (VC)
SERIES ‘A’ (VC)
SALARIES
SALARIES
ME
ME
STAFF A
STAFF A
STAFF B
STAFF B
TOTAL
TOTAL
OVERHEAD
OVERHEAD
PHONE
PHONE
WEB HOSTING
WEB HOSTING
TOTAL
TOTAL £153,000
TAX
TAX
VAT
VAT
PAYE
PAYE
CORPORATIO
CORPORATIO
N
N
Sunday, 20 January 13

40. STEP 4 - Compete
your income and
overheads to
more established
competition using
Companies
House...
Sunday, 20 January 13

41. FILL IN REALITY
THE GAPS CHECK
START WITH GROW
TODAY BOTTOM UP
FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

42. EXIT
FILL IN REALITY
THE GAPS CHECK
START WITH GROW
TODAY BOTTOM UP
FROM BUSINESS PLAN TO SPREADSHEET
Sunday, 20 January 13

43. STEP 5 - End the
paint-by-numbers
story with a reality
checked exit...
EXIT = Multiple x Exit Year Revenue
£20m? = 4? x £5m Turnover?
Multiple = Business Plan
Sunday, 20 January 13

44. Brought To You By...
Show Me The Money
In 7 Steps
WANT STEPS 1-4 & 6-7? - Tweet
@BankToTheFuture & Ask For All 7
Steps with #ShowMeTheMoney
(C) COPYRIGHT 2013 BankToTheFuture.com & BnkToTheFuture.com
Sunday, 20 January 13