Simon Dell is the director of TwoCents Group, a branding and marketing agency. He writes for marketing magazines and is publishing his own book this year. His past clients include Lion Nathan, Heineken, and companies in the FMCG, retail, and social networking industries. His core social media channels are Facebook, blogs, Google+, Twitter, LinkedIn, and YouTube. The document discusses technology trends like the rise of online video and YouTube as a platform. It also covers social media content, platforms, case studies, metrics for measuring social media ROI, and tips for social media success.

1. www.twitter.com/IAmSimonDel
l
www.facebook.com/SimonDell
www.slideshare.net/SimonDell

2. Director of TwoCents Group
Branding
Graphic Design
Marketing
Advertising
Social Media
Web
Write for Marketing Magazine
Write for Jeweler Magazine
Publishing Own book this year
Lion Nathan, Heineken
Consumer behaviour
FMCG goods
Retail
Promotions
Social networking

12. Core Channels
Facebook
Blogs
Google Social LinkedIn
+
Media
YouTub
Twitter
e

18. TECHNOLOGY

24. VIDEO

25. The End of TV?
2015

26. YouTube
• Owned by Google; bought for $1.65 billion
• Ten minute and 2Gig limit on videos; partner
accounts can get more
• 103 million monthly UNIQUE visitors in May 2010
• 24 hours of video uploaded every minute
• 1.12 hours per month spent on YouTube every
month
• 5.8 billion videos streamed in June 2010 in US; 2
billion videos viewed PER DAY worldwide
• 47% of the global internet population visited
YouTube in April 2010
Ways to engage
• Creating your own channel; commenting on videos
• Share, embed videos; create content

29. CONTENT

33. PLATFORMS

38. CASE STUDIES

39. Guzman Y Gomez
Di Bella Coffee
Black Milk

40. MEASURE

41. Measuring Investment
ROI: the
return.
Quantitative Data: the numbers.
Qualitative Data: the opinions.

42. Top Tips
• Have a Plan! Set Objectives!
• Know Your Message
• Stay On Brand
• Help People Find You
• Constant & Relevant Communication
• Get Everyone Involved
• Listen! And Reply!
• “A vocal minority, but an aural majority”
• Be a Resource
• Develop Tabs