2. This role was very much a means to an end
August 2011 – September 2013 DAS Technology – Field Sales Manager – National
DAS were a market leading specialist communal satellite Installation Company, responsible
for supporting and growing the Sky satellite subscription base by marketing private flats and
apartments across the UK.
● Tasked to replace a failing D2D sales team.
● Recruit train and develop the recruits.
● Cover previously uncovered areas.
● Sales presentations to national and key accounts.
● Increased team by 30 members from 10
● Increased sales by 200%
● Covered 100% of all installation up from 40%
● Increased closing rate to 1 in 3
● Delivered 10 new retirement complex companies into the business
February 1998 – March 2011 Plumbs Ltd Regional Sales Manager Midlands and
South East
Plumbs are market leaders in multichannel direct selling of own brand manufactured soft
furnishings to a mature B2C customer. 85,000 leads generated annually. Annual sales of
c£30m
● Net sales increase from £5.4million to £9.1 million.
● Responsibility for national and key accounts. Over £1million pa onto the bottom line
● Public Sector tendering and presentations. To MOD Civil Service and private
Education sectors increasing turnover by 45%
● Constantly the best regional technical first fit rate.
● 50 consultants covering the largest population in the UK.
● The best recruitment and retention of new consultants < 10%.
● Consistent and continued profitable performance with aov’s up £123
● Reduced cancellation rates by 15%
● Conversion rates up to 54.5%
● Unique and motivational presentation skills.
● Entrepreneurial and inventive sales training methods.
● Excellent interdepartmental communicator.
1994 – 1998 Gardner Merchant National Account Exec
International contract caterer selling B2B facilities management contracts in all business
sectors, now a division of Sodexho, annual sales c£350m
● Multilevel sales into blue chip B2B businesses at director level.
● Presentations at Board level status.
● Health sector and public sector sales £1million + turnover pa
● Team Leader on national contracts throughout all bidding procedures.
● Delivered 20+ new national accounts via tender