The value of analytics in digital marketing, for UCD lecture, May 8th

1. UCD
Innovation
Academy
Lecture, Ma
8th, 2015

2. Hi, Simon Cocking,
Irish Tech News, Geek Time, Dublin Growth Hackers,
Tweakyourbiz, journal.ie, Sarahpaddleswim

3. Analytics : good for
your business
By
@SimonCocking

4. 1. Analytics, intro
On all major platforms,
including Google, Facebook, Twitter,
Wordpress

7. 2. What they tell you?
User age, gender, geolocation,
browser, device, operating
system used to help find ideal
customers.

8. 3. Why is this useful?
Target your ads, social media
strategy, and campaigns to reach
your optimal market

9. 4. How can I learn how to use
Analytics?
Google Analytics academy, you can do
free courses
https://analyticsacademy.withgoogle.
com/explorer

12. http://learn.wordpress.com/

13. Twitter Analytics also https://analytics.twitter.
com/about
And Facebook too https://www.facebook.
com/help/search/?q=insights
Link to the presentation on slideshare
http://www.slideshare.net/SimonCocking/why-analytics-are-
useful-nov-7th-41243974

14. Neil Patel’s Quick Sprout is a useful tool & a great blog

15. http://www.alexa.com/ & http://www.similarweb.com/ are useful for
assessing other websites

16. Thanks, you’ve been awesome!
@SimonCocking http://sarahpaddleswim.
wordpress.com/