1. Making Maps Exciting
By Simarprit Singh
CEO, Compare Infobase Limited.

2. Our Brands
MapsofWorld.com
●4 Million visitors each month
●Frequently ranks in top 1000 sites in USA
●Largest collection of thematic maps
●Free maps + rich content
●Custom mapping services
MapsofIndia.com
●3.5 Million visitors each month
●India’s #1 map site, #2 travel site
●Free maps + rich content
●Custom mapping services

3. The Opportunity
● Spend more time on Social Media
than traditional mediums combined.
● Constantly mobile and connected.
● Consume digital content at a fast
pace.
● Live on variety of platforms.
The New Users

4. The Opportunity
● 1.15 billion
Users on Facebook.
● 100 hours
of video uploaded to YouTube each minute.
● 400 million
Average number of Tweets sent per day.
● 20 billion minutes
Average time spent on Facebook per day.

5. The Challenge
● Building a community
● Provide value
● Stay relevant
● Engagement

6. Action Plan
Content Strategy
Build content around maps, Infographics, re-purpose
content, stay topical, stay consistent
Embrace Facebook
24/7 engagement cycle, Investment for new likes,
conversations
Diversify
Open engagement on new channels: Slideshare,
Instagram, Tumblr, Pinterest & Twitter

7. Results
Facebook
MapsofIndia:
943,500 likes
MapsofWorld
53,800 likes
MapsofWorld (Travel)
258,400 likes

8. Results
FrydayPoll.com
●Content rich Infographics
every week since Jan 2012
●86 weekly campaigns on
○ Twitter
○ Facebook
○ Slideshare
Case in point
●Slideshare
●Instagram
●Twitter

9. Key Takeaways
1. Think Community Building
2. Content Strategy
3. Make it Measurable

10. Thank You
Simarprit Singh
singh@infobase.in
www.mapsofworld.com
www.mapsofindia.com