This document discusses content strategy and search engine optimization (SEO). It provides tips for creating effective content, including having a content strategy and classification system in place. Individual pieces of content like blogs, images, and social media posts are identified as SEO tools. The document also distinguishes between homepage and landing page content and goals. Throughout, it emphasizes the importance of great content for driving traffic.

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Compare Infobase Limited
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Content Play in SEO
Compare Infobase Way Since 1998

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Straight to the point
• http://simarprit.com/2010/01/24/india-today-the-magazine-is-dying/-
What works
• http://simarprit.com/2010/02/19/dont-say-bhagwwan-hai/ -
What doesn’t
• http://simarprit.com/2008/01/12/jet-airways-vs-kingfisher-airlines/ -
What stays

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Essentials of Content
 Nothing beats great domain name content
 Nothing beats great URL content
 Nothing beats spoken English
 Nothing beats native vocabulary
 Size does matter, where short works, long doesn’t
 Respect the medium & let medium drive the content

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Content Strategy
 You need a content strategy & you need a content strategist to look
after it.
 Because Content Drives Traffic
 Because Users may not read online
 Because Internet is fast becoming “all about a conversation”
 Because Content needs classification
 Because you lay out Navigation Command center for your site
 Because UGC exists
 Because Crowd Sourcing exists
 Because Style Sheets & Content Guidelines rule

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Content Breakdown
 Tweets are SEO tools
 Blogs are SEO tools
 Image content is SEO tool
 Video description is an SEO tool
 Your comments on popular sites are SEO tools
 Of course: meta tags & Alt tags are SEO tools –But there is a whole
universe beyond them

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Content Statement Definition
 We want girls/ladies in the age group of 14 -35, preferably
Caucasians based in the US with disposable income beyond
$40,000 per year in their pockets
 We want baseball fans of any age group, any race but based
in the US to come to our site
 We want teachers and students, mothers and professionals in
any age group from anywhere in the world who want to know
more about “Our world”

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Homepage Vs Landing Page
 Define the objectives
 They always have some radically different purpose
 Goal defines the strategy, always
 Homepage content is all about “Showcasing your wardrobe”
 Landing-page content is all about making her buy that dress. That Dress.

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What Works
Passion
Editorial Responsibility
Monitoring Responsibility
Focus on Takeaways
Plagiarism
Sources & their credibility

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