Lead Scoring Aligning Sales Marketing
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Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
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Lead Scoring Aligning Sales Marketing
- 1. Aligning Sales and Marketing with Effective Lead Scoring Techniques
- 4. From Too Many “Leads” … to Not Enough?
- 14. How is a lead defined? Download a Whitepaper 5000 Employees VP Sales $100M Company Evaluating Solutions Has 2009 Budget Needs Fit Solution Visited Website Last Week
- 15. Grouped into Categories Download a Whitepaper 5000 Employees VP Sales $100M Company Evaluating Solutions Has 2009 Budget Needs Fit Solution Visited Website Last Week Demographic BANT Activity
- 19. No. Of Closed Opportunities (or $) Activity/Behavior Download WP A E-Book campaign Web Activity In Last 5 Days Visited website >10 times Viewed Online Demo Subscribes To Newsletter Nurture Campaign Tradeshow Visit Landing Page Offer Use your sales data to learn
- 25. Example – Tradeshow Leads
- 26. Tracking a Lead From First Tough to Lifetime Customer Scoring is key to determining the hand-off between Marketing and Sales Marketing Qualified Inquiries Sales Qualified Sales Accepted Impressions Marketing Sales New Business
- 30. Vtrenz Leads the Pack in Marketing Automation “ According to JupiterResearch analysis of nine vendors in the marketing automation space, Vtrenz stands out of the pack in both business value provided by the product and market suitability, which is a measure of the track record of the company.”
- 31. Questions To learn more download our Vtrenz Lead Management Workbook at www.vtrenz.com William Schnabel Vice President and General Manager, EMEA Silverpop wschnabel at silverpop.com www.silverpop.com
Notas do Editor
- Lead Scoring Aligning Marketing and Sales with Effective Lead Scoring Techniques- Will Schnabel, VP International, Silverpop Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. Will Schnabel, vice president and general manager of Vtrenz, will explore this challenge and provide information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This highly informative session will teach you how to accelerate the sales cycle through automated lead scoring.