"When is the best time to send your email campaign?" The correct answer to this question is, "When the recipient is most likely to be in his or her inbox." What if you could schedule your mailing and know that it was going to reach each recipient at the precise day and time he or she was most likely to be checking emails? What if results showed that marketers who have done this saw a 30 percent to 100 percent increase in email-generated revenue? This Webinar presented an overview of Silverpop's Send Time Optimization feature and tactics you can use today to begin optimizing your email send time. Webinar Was Held May 21, 2009 and presented by Richard Evans and Loren McDonald. More information and a recorded version of the Webinar can be found here: http://www.silverpop.com/marketing-resources/webinars/silverpop-email-marketing-webinars/best-time-to-send-emails-webinar.html

1. In Search of the Ideal Email Send Time May 21, 2009

2. Speakers & Agenda Richard Evans Product Marketing Manager Loren McDonald VP, Industry Relations Agenda Best Send Time Is….? Why Send Time Matters More Than Ever What is Send Time Optimization? Case Study Results Questions & Answers

3. Best Time to Send Email is …

4. 350,000,000 Search Results Popular search question

5. Research Says…

6. Best Day for Deliverability? Monday

8. On Monday, your recipients are recovering from the weekend and will not be in business mode yet. They may have a number of things to do on this day and are not quite interested in offers or solicitations.

9. On Friday, they are interested in wrapping things up. If someone starts something on a Friday, it may be forgotten over the weekend.

10. You will want to avoid holidays or any major vacation times.Source: BusinessEmailLists.com

11. Best Day - Open Rates? Wednesday Source: eROI/MarketingCharts

12. Best Day – Click-Through Rates? Saturday! The highest average click rate - 5.0% - was on Saturday, which had the lowest open rate, however: 18.7%. Source: eROI/MarketingCharts

13. Best Day – Click-Through Rates? Wednesday Source: EmailLabs/eMarketer

14. Best Day / Days To Send Email?Posted By:Billd724 on 7/25/2005 3:56 AM (CST) Posted by: AndrewSAccepted Answer 7/25/2005 4:22 AM (CST) Really difficult question to answer, I usually find that all prospects (or suspects) are different in their email habits.As a general rule:1. avoid weekends - lots of spam get sent over the weekend period2. avoid evenings - again, lots of spam at the weekend and you may get included in a 'mass delete'3. avoid fridays and mondays - for individuals these are usually busy days for getting things done.4. avoid public holiday periods and summer holiday rushes5. Mid -day / mid-week always seem safest.Good Luck Source: MarketingProfs Avoid everything… except Mid-week and Mid-day

15. Best Time of Day? (clicks) As for the best time of day for open and click rates, during the heaviest email volumes (8 AM to 5 PM), there’s a marked upward trend as time passes, eROI said. That is, both open and click rates gradually increase: From a low of 2.6% at 8 AM to a high of 6.4% at 4 PM (down to 5.2% at 5 PM), in the case of click rates. 4 pm! Source: eROI/MarketingCharts

16. Best Time of Day? (Opens) As for the best time of day for open and click rates, during the heaviest email volumes (8 AM to 5 PM), there’s a marked upward trend as time passes, eROI said. That is, both open and click rates gradually increase: From a low of 21.4% at 8 AM to a high of 34.1% at 5 PM, in the case ofopens. 5 pm! Source: eROI/MarketingCharts

17. Industry Experts Tell Us… Weekends Test It Tuesday, 10 am After School Wednesday, 8 am Buy My Report

18. Hmm, Best Send Time?

19. But Seriously, Why Send Time Matters More Than Ever Loren McDonald US Attendee: +1 516 453 0014, access code 659-994-817 UK Attendee: +44 (0) 161 660 8220, access code 659-994-817

20. Relevance = Right Message + Right Time

21. Overloaded Inboxes, & New Entrants

22. Email is Competing for Mindshare

23. Same Email… May Be Read In Multiple Environments Web Browser Web Version PC client Mobile Client Social Network RSS Feed

24. Email Habits Vary Yahoo researchers recently developed a model for email user behavior that splits email users into two classes: “e-mailaholics” that send, and presumably read, email all the time, and… “day laborers” that send, and presumably read, email during standard business hours. Source: Word to the Wise/Technology Review/Yahoo

25. Time Variables Are Endless

26. Send Time Matters Most… Because we are all individuals

27. One Size Fits All = A Failed Approach

28. The Right Time Of Course Is… …when each individual recipient is most likely to respond: The time when they consistently open and act on your emails.

29. What is Send Time Optimization? Richard Evans

30. It’s about Relevancy Segmentation Targeting

32. It’s the next step in engagement

33. How does it work

34. It takes a lot of these

35. And these…

36. To get this… Analyzes a range of past recipient behavior Predicts the ideal send time for each recipient Adjusts for changes in individual behavior Delivers your email to one or one million recipients, each at the ideal time Eliminates time zone challenges for international senders

37. The Results

38. We’ve checked and double-checked

41. Click rates increased 30%

42. Total revenue generated increased 75%

43. Average value per order grew 35%“ Using Silverpop’s Send Time Optimization feature has allowed Little Tikes to take a more sophisticated approach to our email marketing with no extra effort on our end. - Julie GibsonEmail Coordinator, Little Tikes ”

44. Across the board Open rate: 20% to 50% increase Click rate: 30% to 50% increase Revenue: 52% to 75% increase Avg. order size: 35% to 50% increase

45. How to get these results

46. Two ways

47. For Silverpop Clients

48. For the rest of callers Dial us at 1-888-SI….

49. A quick test Export your email data from a recent send Group recipients by their open time Test your next send 50% get the email at the standard time 50% get it at the hour of day they last opened

50. Contact Information Richard Evans revans@silverpop.com Twitter: @rlevans Loren McDonald lmcdonald@silverpop.com Twitter: @LorenMcDonald www.silverpop.com/sto www.silverpop.com Twitter: @Silverpop