What is a Facebook Share or retweet worth? Social Media Revenue
1. Social Media Monetization and Revenue
ConnectNow CNow
wordle.net
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2. Social Media Monetization and Revenue
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3. Social Media Monetization and Revenue
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4. Social Media Monetization and Revenue
Traditional Media is Circulation
Social Media is Exposure and Reach
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5. Social Media Monetization and Revenue
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6. Social Media Monetization and Revenue
ROI = Return on Investment
on Community Engagement
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7. Social Media Monetization and Revenue
Social Media is Return Visits
Customers visit a site 9x more stay 5x as long
(Source: McKinsey)
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8. Social Media Monetization and Revenue
Attention Economy: Earned not Bought
4x un-aided brand recall vs SEM
(Source: NFO)
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9. Social Media Monetization and Revenue
Customer to Customer: C2C sales
Social Recommends: $0-10 vs $10-$400
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10. Social Media Monetization and Revenue
Social Customer Service and Technical Support
5x-10x more cost effective than phone support
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11. Social Media Monetization and Revenue
Chompon - Customer Shares to Customer
Facebook Share $14 Facebook Like $8
Twitter Tweet $5 Twitter Follower $2
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12. Social Media Monetization and Revenue
Eventbrite - Attendee Shares to Attendee
Facebook Share: $2.52, Tweet 43c,
LinkedIn: 90c email: $2.34 ($1.78 average)
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13. Social Media Monetization and Revenue
Just Giving - Donator to Donator
Just Giving: Facebook Share (6 needed per donation) $8 per like.
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14. Social Media Monetization and Revenue
ROI = Return on Investment
on Community Engagement
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15. Social Media Monetization and Revenue
ROI Return on Investment vs COI Cost of Inaction
Apple loses $4.6 bn due to Social Media
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16. Social Media Monetization and Revenue
Watch the Markets AND Social Media
Stock Movement in Realtime
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17. Social Media Monetization and Revenue
API Monetization
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18. Social Media Monetization and Revenue
Salesforce - transactions in CRM, iOS,
over 40% of all of Salesforce.com traffic comes from their API
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19. Social Media Monetization and Revenue
Amazon - transactions on Facebook, iPhone (API)
Amazon: 140,000 registered developers. Third-party sellers = 28% of
Amazon’s second-quarter unit sales, or $490 million.
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20. Social Media Monetization and Revenue
eBay - transactions on Facebook, iOS, Blogs
25,000 developers with 1,900 certified applications. 8 billion API
requests, transactions up 84 % annually.
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21. Social Media Monetization and Revenue
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