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8 steps to building an online community - augmented reality

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Laurel Papworth
Laurel Papworth

8 steps to building an online community - adapted for augmented reality. My presentation at Augmented Reality Event 2011 #ARE2011 in California May 2011

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Online Community Building Augmented Reality Event 2011 Tuesday, 17 May 2011
Social Media Social Networks AUGMENTED REALITY COMMUNITIES laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks Why care about community building? laurelpapworth.com Tuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks David Maestri 185,000 MAU Zynga 17 million MAU laurelpapworth.com Tuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks Purpose and Value laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks Social Spaces & Tools laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks Social Identity laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks Influencers Empire Avenue laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks From Shallow to Deep Augmented Reality Community LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Open Platform Organisation Host and Community together 6. Collaborative Time limited, viral spiked events 5. AR Campaign Agency ads, filter forward 4. Share This Company Promotion 3. Flash Mob-by Metadata & API 2. Mashup -Devs Behaviours Not Social 1. Tiltillation laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks Tilt Flash Mob Mashup Collaborative laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks Campaigns laurelpapworth.com Tuesday, 17 May 2011
Tuesday, 17 May 2011
Social Media Social Networks #FF, hashtag, @name, RT, HT, nudge Rituals laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks Tribes/ Swarms laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks Not just developer networks Purpose/Values Tools Social Identity Influencers Campaigns Behaviours Rituals Tribes laurelpapworth.com Tuesday, 17 May 2011
Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011

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8 steps to building an online community - augmented reality

  • 1. Online Community Building Augmented Reality Event 2011 Tuesday, 17 May 2011
  • 2. Social Media Social Networks AUGMENTED REALITY COMMUNITIES laurelpapworth.com Tuesday, 17 May 2011
  • 3. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011
  • 4. Social Media Social Networks Why care about community building? laurelpapworth.com Tuesday, 17 May 2011
  • 6. Social Media Social Networks David Maestri 185,000 MAU Zynga 17 million MAU laurelpapworth.com Tuesday, 17 May 2011
  • 8. Social Media Social Networks Purpose and Value laurelpapworth.com Tuesday, 17 May 2011
  • 9. Social Media Social Networks Social Spaces & Tools laurelpapworth.com Tuesday, 17 May 2011
  • 10. Social Media Social Networks Social Identity laurelpapworth.com Tuesday, 17 May 2011
  • 11. Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
  • 12. Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
  • 13. Social Media Social Networks Influencers Empire Avenue laurelpapworth.com Tuesday, 17 May 2011
  • 14. Social Media Social Networks laurelpapworth.com Tuesday, 17 May 2011
  • 15. Social Media Social Networks From Shallow to Deep Augmented Reality Community LaurelPapworth.com ©© 2009 Community initiates and resolves 7. Open Platform Organisation Host and Community together 6. Collaborative Time limited, viral spiked events 5. AR Campaign Agency ads, filter forward 4. Share This Company Promotion 3. Flash Mob-by Metadata & API 2. Mashup -Devs Behaviours Not Social 1. Tiltillation laurelpapworth.com Tuesday, 17 May 2011
  • 16. Social Media Social Networks Tilt Flash Mob Mashup Collaborative laurelpapworth.com Tuesday, 17 May 2011
  • 17. Social Media Social Networks Campaigns laurelpapworth.com Tuesday, 17 May 2011
  • 19. Social Media Social Networks #FF, hashtag, @name, RT, HT, nudge Rituals laurelpapworth.com Tuesday, 17 May 2011
  • 20. Social Media Social Networks Tribes/ Swarms laurelpapworth.com Tuesday, 17 May 2011
  • 21. Social Media Social Networks Not just developer networks Purpose/Values Tools Social Identity Influencers Campaigns Behaviours Rituals Tribes laurelpapworth.com Tuesday, 17 May 2011
  • 22. Social Media Social Networks LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm Podcast: Social Media Business iTunes laurelpapworth.com Tuesday, 17 May 2011