Pharma Social Sushi Slam a 5min Pecha Kucha presentation done completely in rhyme and with music (Jazz song: "bumpin" by Till Brönner) ;)

1. Discovered too late I had to do a Pecha Kucha
Had to find something quick and hurry up mucha
In fact for a while now I’ve been meaning to express
My thoughts on our industry, talk about our progress
Our achievements and efforts- Something different, you know,
Not the usual stuff about our reputation being low

2. But I had a big problem, I was afraid you would laugh
Tell me it’s all about money and increasing earnings by half
I had another problem that was even bigger
I’m no good with time and thus you’d snigger
As I get all tangled up in my words and my thoughts:
The slides would advance, my tongue be tied in knots

3. So I decided to use music, English rythm and rhyme
Which being German is crazy, but it’ll keep me on time
I would thus like to tell you though I don’t know a lot
About how patients have changed while you have not
I would also like you to carefully listen
To what pharma is doing well without any suspicion

4. Pharma produces medicines that can save people’s lives
Drugs that help children and their mothers survive
It researches cures for diseases like cancer
And funky stuff like Endothelial nitric oxide enhancer
So why is it that, despite these advances
Pharma’s reputation never enhances

5. Well, I believe it’s because if we’d saw a sushi dish
We’d refer to it as 250 gramms of cold dead fish
It’s this cynical vision that if we’d open our heart
We’d only reap criticism, be torn apart

6. Yet patients today want care and connection
They demand information but also support and affections
They will search for the answers and are not afraid to ask
and you can help them with this incredible task

7. “We are not allowed to, our hands are tied
We would love to, believe us, we tried”
But our lawyers wont’t let us “, you’ll say
And point your fingers to the FDA
Yet there is no single rule, nor any regulations
That forces you to be dull in your communications

8. In fact Boehringer just launched a new game on faeebook
that allows people to understand pharma’s outlook
You can set up your laboratory and develop new drugs
Against some of the world’s most potent drugs.
Then all your experiments explode and you lose all your money
Which, at least in the game, is really funny

9. We also need to involve patients from the start
Phase I through Phase IV have the patient at heart
We need to learn how to reach out and crowd source
Because if we don’t, it’s the patients that will have us outsourced

10. Boehringer, again adopted this mission
By asking everyone for their submission
Of ideas to drive awareness on stroke prevention
Which brought them new solutions and media attention

11. Physicans also need our help and assistance
A lot of them suffer from social media resistance
They are skeptical and often afraid
Overwhelmed by this information in which they have no fate
Pharma can help them overcome their fears
By connection patients to physicians and physicians to their peers

12. This is what Pfizer in the UK has done
Their Monday opportunity to talk is not only fun
it allows men to talk to doctors anonymously
which in this specific condition can be key

13. So: Stop, collaborate and listen
Because patients are on a brand new mission
You can say all the right things but still show your affection
For the patients that need to feel your connection
Yet it starts with something very basic
You have to STOP what you’ve been doing sofar – let’s face it!

14. It is time: Social media reaches millions of patients each day
And you have to be there to assist them along the way
It is time to put quality health information
In the hands of engaged and empowered patients.

15. Pharma and social media got off to a bumpy start
But for patients its been a love affaire that will not tear apart
So now is the time for pharma take off to the social media sky
Time to take concrete steps and to learn how to fly