1. An introduction to Marketing
Automation
August 14, 2012
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2. What is marketing
automation anyway?
Software
A tool
A platform
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3. Marketing automation
isn’t…
CRM
Email marketing
A replacement for good people
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4. A system for supporting
marketing’s primary
activity - lead generation.
In order to generate, nurture and convert leads, marketers need to manage the
targeting, timing, and content of outbound marketing messages in response to
prospects inbound actions and online behaviors.
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5. What does Marketing
Automation actually do?
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6. How does it work?
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15. Reporting
Visits for all Sources
Visits for Social Media
Leads for all Sources
Customers for all Sources
Prospects
Prospect Record
Lead Management
Lead Record
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16. How much could I be
expected to spend for a
Marketing Automation
solution? Keep in mind that MA comes in many
flavors and sizes. You can spend less and
you can spend a lot more. These are some
broad costs to license a platform but are
Small Business - $400-$1,500/month not what your marketing budget should be.
Medium Business - $1,200 -$3,000/month
Large Business - $2,500 - $5,000/month
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17. We are the marketing
department you wish
you had.
One Red Bird lives, breathes and sleeps marketing.
We don’t mean old style “let’s launch an expensive ad campaign and try to win awards
marketing” but marketing that is accountable, measurable and dedicated to the same
things the rest of the company is – growing revenue.
By outsourcing marketing management to us, our clients get the awareness, leads and sales
they need.
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18. Why our clients use us for
marketing management?
They have become over reliant on sales. Many B2Bs have focused on selling at the
expense of marketing despite the decreasing effectiveness of traditional sales activities.
As a result in-house marketing resources are under-developed and unprepared to take an
active role in revenue creation.
It is the most cost effective route. Creating in-house expertise and is not a simple or
inexpensive thing to do. By partnering with marketing experts like One Red Bird, our
clients begin to use marketing to generate awareness, leads and sales quickly and at far
lower costs.
Staying up-to-date is too much work. As marketing, media and technology converge it is
harder than ever to stay current on B2B marketing tactics, tools and channels and so
many companies just forget about it. As a result real opportunities to engage prospects
and customer are missed.
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19. One Red Bird is a marketing services firm that transforms how B2B marketing can be used to
drive revenue performance and fuel business growth. With deep expertise in marketing
automation, content creation and strategy, One Red Bird can develop, streamline, and maximize
any demand generation program.
Chris Hokansson is the principle consultant and founder of One Red Bird. With over 15 years of
strategy, management and marketing experience, Chris has worked with some of the largest and
most successful brands in North America including FedEx, IBM, Microsoft, Aviva and the
Vancouver 2010 Organizing Committee to design, optimize and enable their marketing.
One Red Bird Marketing Inc.
www.oneredbird.ca
905.510.9194
Oakville Ontario Canada
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