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Discovery Channel
Use Case: Distribution




Proprietary and Confidential
Use Case: Distribution

Impact                                                                   Playout Server
                                                                                                                               Syndication
  File based vs. Tape                                                   @PlayoutCenter
                                                                                   Live
  Delivery resulted in over                                                                                                      Partners
  $2M savings annually                          50Mb/s
                                                                                 Playout
                                                              1
  Labor Savings from                            MPEG File
                                                                             DNE
                                                                                   Conform
                                                                                                   Transcode
                                                                             XML
  automating processes =                                                     App
  $300K Annually
                                                       Network
  Enables Discovery to Scale
  their Digital Media                                                        3         4      5
  Business – 18 partners and
  growing                                                                                                  Network                      7
                                                                   1                           6
                                                                                                                                       IPTV




                                                Operator
                                                             Content             CMM         QC
                                                               Store
                               1.   Content Asset is automatically received from play out center into Content Store
                               2.   Operator Schedules Job – selects Asset and Profile (defines Content Format and
                                    Destination)
                               3.   Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)
                               4.   Asset is moved to Conform to add autio tracks, insert promos or remove ad breaks
                               5.   Asset is moved to Transcode where content is transformed into profile format.
                               6.   Asset is sent to QC
                               7.   Asset is delivered to partner location

 Copyright 2010 Signiant Inc                                                                                           2   | Proprietary and Confidential

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Discovery Channel Use Case

  • 1. Discovery Channel Use Case: Distribution Proprietary and Confidential
  • 2. Use Case: Distribution Impact Playout Server Syndication File based vs. Tape @PlayoutCenter Live Delivery resulted in over Partners $2M savings annually 50Mb/s Playout 1 Labor Savings from MPEG File DNE Conform Transcode XML automating processes = App $300K Annually Network Enables Discovery to Scale their Digital Media 3 4 5 Business – 18 partners and growing Network 7 1 6 IPTV Operator Content CMM QC Store 1. Content Asset is automatically received from play out center into Content Store 2. Operator Schedules Job – selects Asset and Profile (defines Content Format and Destination) 3. Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks) 4. Asset is moved to Conform to add autio tracks, insert promos or remove ad breaks 5. Asset is moved to Transcode where content is transformed into profile format. 6. Asset is sent to QC 7. Asset is delivered to partner location Copyright 2010 Signiant Inc 2 | Proprietary and Confidential

Notas do Editor

  1. ChallengeDistribute content to syndication partners to increase revenue.Reduce cost associated with manual file processing and tape delivery to increase profitability.SolutionSigniant CDM and Media Exchange software with custom templates defining the Distribution and Format Profiles.ResultsLabor Savings: Eliminated the manual processing of files resulting in a cost $300k annual savings.File Based Delivery: Eliminated the delivery of tape resulting in $2M annual savings.Business Enablement: Enabled relationships with Syndication Partners that would not accept content on tape.