SIS -Unlocking the Value of Subscriber Information for Advanced Advertising

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Sigma Systems presented at the Cablelabs Summer Conference 2008

SIS – Unlocking the Value of Subscriber Information for Advanced Advertising Brian Cappellani CableLabs Summer Conference 2008

[object Object],[object Object],[object Object],[object Object],Cable’s Opportunity with Advanced Advertising

SCTE 130 Standard SCTE 130 defines an architecture for advanced advertising

Subscriber Information System (SIS) ,[object Object],[object Object],[object Object],Demographic Data Viewing History Data Subscriber Information Service (SIS) SMS Data Demographic Data Viewing History Data SIS Client SIS Client SIS Client Viewing History Data Other Subscriber Data SIS Interface

Sigma SIS Product Architecture SIS Configurator SCTE 130 SIS Web Services API Inference & Analytics Engine AQ Designer Policy Sigma Active Mediation Platform Other Data Repositories Subscriber AQ Database 3 rd Party Demographics Sigma SMP VOD/PPV Usage Data Tru2way Usage Data Other Data Repositories

SIS Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SIS -Unlocking the Value of Subscriber Information for Advanced Advertising

1. SIS – Unlocking the Value of Subscriber Information for Advanced Advertising Brian Cappellani CableLabs Summer Conference 2008

2.

3. SCTE 130 Standard SCTE 130 defines an architecture for advanced advertising

4.

5. Sigma SIS Product Architecture SIS Configurator SCTE 130 SIS Web Services API Inference & Analytics Engine AQ Designer Policy Sigma Active Mediation Platform Other Data Repositories Subscriber AQ Database 3 rd Party Demographics Sigma SMP VOD/PPV Usage Data Tru2way Usage Data Other Data Repositories

6.

7. Brian Cappellani [email_address] 416-365-3966 Thank You !