Social media has been used to raise awareness for social and political issues through hashtags like #Ferguson and #DelhiGangRape. It has also been effective in fundraising, with the Ice Bucket Challenge raising $8 million in a few days in 2014. While social media is good at spreading awareness, volunteers and donations are still needed to create real change. Social media also helps humanize organizations and build communities around issues.

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Social Media
Doing Social Good
By: Sierra Sullivan

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#Ferguson brought awareness to police brutality
and the racial divide (8)

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#DelhiGangRape
brought attention to
violence and rape in
India. (8)

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Resulting in changes in the
laws and in sexual
education (8)

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Hashtags can “educate, heal
and provoke change by sheer
strength of vocal numbers.
And it doesn't cost a thing.”
(8)

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Social media have played -as in the case in
Syria- a pivotal role in political mobilization,
awareness raising, lobbying and networking (5)

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“Social media and Internet amplifies
events simply because even events in
small, remote places get into the
spotlight.” (5)

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“The social network is also efficient at
spurring advocacy among charity
supporters… for example, the Human
Rights Campaign sought to encourage
public support for legalizing same-sex
marriage by asking people on Facebook
to replace their profile photos with a RED
version of the group's logo, an equal
sign” (7)
2.7 million people updated their profile
photos the day after the campaign was
announced, compared with the same day
in the previous week. (7)

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Social media can
also raise money,
not just
awareness

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The Ice bucket challenge raised
$8 million between August 14
and 18 alone. (9)

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“800 percent over what was
raised during the same period
last year” (9)

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Not only personal donations,
companies will sometimes
donate if you share or post.
“Click below to post to your
Facebook feed and we'll give
an extra $1 to ( ____charity)
on your behalf,” (2)

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“If you want to have an impact, a
click is not enough.” (6)
“Keep them engaged after the
hashtag stops trending.” (6)
“Social media alone will not solve
all the world's problems ” (8)

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When you share, like
or hashtag, it is only
spreading awareness,
volunteering and
donating make a
difference.

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Social media is not just for companies or non-profit
organizations, individuals are using sites to raise money for
their schooling.

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“Armando Garcia, 24, has
raised $2,905 on the site in a
month.” (3)

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Not only is social media good for bringing awareness to events
and charities, social media can help create a sense of community

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“They also put a face to your
organization, which humanizes what
might otherwise seem like a faceless
entity that's difficult to connect with.”
(10)

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“Social networks are highly
successful tools for large
businesses to showcase
their brands.” (4)
“For a campaign message
to be effective and become
part of the mainstream, it
needs to be adapted
around such expressions of
interests.” (1)

21. Citations
1. Adhikari, A. (2014, May 21). How Charities Can Use Social Media For Digital Campaigning. Retrieved
June 10, 2015, from http://www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-
social-media-digital-campaigning
2. Castillo, M. (2014, January 25). Fundraising through online social networks: A field experiment on peer-
to-peer solicitation. Retrieved June 10, 2015, from
http://mason.gmu.edu/~rpetrie1/JPubEcon_Fundraising_through_online_social_media_2014.pdf
3. Farzan, A. (2015, April 28). Ivy League students are asking strangers to help pay the thousands they owe
in tuition. Retrieved June 11, 2015, from http://www.businessinsider.com/columbia-students-
crowdfunding-tuition-2015-4#ixzz3b8wi7bSK
4. Habib, S. (2014, June 5). The Fading Lines Between Social Networks And What it Means For Our World.
Retrieved June 11, 2015, from http://www.huffingtonpost.com/stephanie-lynch-habib/the-fading-lines-
between-_b_5447809.html
5. Hassan, Kawa. "Making Sense of the Arab Spring: Listening to the Voices of Middle Eastern
Activists." Development 55.2 (2012): 232-38. Web.
6. KIELBURGER, C., & KIELBURGER, M. (2015, April 10). A click is not enough to have impact on world.
Retrieved June 11, 2015, from http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html
7. Moore, C. (2014). Choose the Social-Media Networks That Fit Your Charity's Mission. Chronicle Of
Philanthropy, 26(6), 39-40.
8. Sharma, R. (2015, January 12). Social Media as a Formidable Force for Change. Retrieved June 11, 2015,
from http://www.huffingtonpost.com/ritusharma/power-of-social-media-dem_b_6103222.html
9. Sharma, R. (2014, October 20). Stop Pouring Ice on Clicktivism. Retrieved June 10, 2015, from
http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html
10. Sharma, R. (2014, September 8). Why Nonprofit CEOs MUST Embrace Social Media. Retrieved June 11,
2015, from http://www.huffingtonpost.com/ritusharma/why-nonprofit-ceos-must-e_b_5571738.html