1. “ It was fun, simple and having to find runners was right up my alley. I can't wait for the next
whurkorder!”
From Indiana
University
“ This experience was genuinely a lot of fun. As a marketing major I feel this has given me a
preview of working in the real business world. Living on a campus with so many peers makes
it easy to distribute promotional items and even easier to spread the word via social media.
Some people I spoke with were concerned with the product's moderately expensive prices.
That being said, the free Hoka One One items have definitely been getting attention verbally
and online around UNH. Overall this was an exciting experience and I am very grateful for
being given the opportunity to work with the whurkforce.”
From Univ. of
New
Hampshire
“ After finding runners who ran on a consistent basis, it was easy to convince how great Hoka
OneOne shoes are and to take the coupon to snag such a great deal. Overall, I think this went
really well. Like I mentioned earlier, it was a little harder to find such a specific profile at a big
school, but I got 10 that will all hopefully order the shoes like they all said they would!”From Univ. of
Oregon
“ I would just like to say don't knock the shoe before you try it. I think that are some of the best I
could've ever run in, and I will never run long distance in any other brand of shoe again. Hoka One
One is the new age for running shoes and I am sure that everyone will love them soon! I would just
like to thank the whurk team for all of their hardwhurk. I am sure that obtaining clients is not easy
and I appreciate every opportunity you all provide us. I can't wait for the next whurkorder!!”
From Texas Tech
Univ.
What Students are saying…
Question #3
Which is most important factor in
selecting a running shoe?
1. Comfort
2. Cost
3. Appearance
4. Durability
Question #2
How would you rate the likilhood
of a HOKA ONE ONE purchase?
1 1070%
No thanks Definitely
Question #1
How would you rate the receptiveness /
appearance of the HOKA ONE ONE
minded people you engaged?
80%1 10
Hated Loved
200
Idenfied runners on campus received
redemtion cards
40
Social Mentions and examples of Social
engagement seen throughout
60
Questions asked to gain insights about
HOKA ONE shoes
2 Social Mentions3 Questions to Ask10 Redemption Cards20 Campus Influencers
whurkorder details…
@NicoleeBiondi is so excited to check
out @HOKAONEONE gear!!
#getpumped #keeprunning
@whurkforce
@mcollis42 Big thank you to
@whurkforce and @hokaoneone for
making me feel like I'm running on a
temperpedic mattress
Finally tried out my Hoka's and I'll never
go back to Nike as a long distance
shoe again. These are literally the
BEST. Thanks again for letting me try
them out @hokaoneone !
Went for a run in my new
@HOKAONEONE shoes! It's like
running on clouds ☺ ️ @whurkforce
Hoka One One engaged whurk
to raise brand awareness amongnst runners in the
18-24 year old demographic.
The below images and quotes are examples of social
content generated by the whurkforce:
We got
to whurk.
Trial whurkorder for: