2. Takeaways3 Action PointsObjective of
today’s session
Introduction to
Strategeek
RoadmapContent of the
presentation

3. Full-Service Digital Marketing Agency
Independent SBU of MVRK Studios

4. Brands we have worked with...

5. COMMWARD Awards
2012
Silver Award – Online
Marketing Campaign
2013
Silver Award – Social Media
Campaign
Silver Award – Integrated Digital
Campaign
2014
Grand Prix– Video for Web

6. Asia’s Most Influential Digital Media Professionals
Managing Director, Strategeek
Cited by CMO Asia as one of Asia’s Most
Influential Digital Media Professionals
The award is conferred upon "Industry Digital &
Social Media leaders, mentors and master
collaborators whose work has earned them
exceptional repute.

7. #1 Most Socially Devoted Brand in the World
Robi Axiata Limited
Q3 2015
http://sociallydevoted.socialbakers.com/

8. Some Social Media Work

9. Objective
What is our goal?

10. Seeking the Optimal budget
0
500
1000
1500
2000
2500
3000
3500
0 200 400 600 800 1000 1200 1400 1600
DailyPeopleReached(x1000)
Daily Ad Budget (US$)
Minimum Reach (millions)
Maximum Reach (millions)
Average (millions)

11. Objective
To achieve optimum results from our marketing
efforts, keeping our constraints in mind

12. FAN-bassadors
Endorsements from your biggest fans

14. Rapunzel’s Secret has so many
potential fan-bassadors!

15. How to Activate them
• Discounts
• Gift Vouchers
• Invitations
• Shout Outs (recognition on Facebook page)
• Personalized Thank You Letters

16. Ideal Fan-bassador profile
• Lots of social media followers
• Considered expert in your field
• Celebrity
• Non-commercial
• Actual Fan!

17. PR > AdsGet people talking

18. Earned Media vs Paid Media
PR Ads
People talking about you
High credibility
Free (but be incentivized)
Harder to control
You talking about you
Low credibility
Paid (always)
Easy to control

19. How to Activate them
• Build your story and get it published
• Ask people to spread the word
• Incentivize word-of-mouth
• Contests
• Discounts on check-in/review

20. Optimizing Your Ads
Boost your results

21. Why advertise?
• Reach a larger audience quickly
• Guaranteed exposure
• Control over target audience
• Works with any budget

22. Media Objectives
Relevance Cost
ReachFrequency
- Engagement
- Conversion

23. Types of Content
Made for Mass Awareness
TVCs
Product Visuals
Made for Engagement &
Conversion
Social Media Campaigns
Social Media Regular Content
Mobile Apps [Robi Store Locator]
Microsites [Robi Youth Club]

24. Understand the terms
• Impression: each time an ad is shown
• Reach: unique people who have seen the ad
• Frequency: number of times each unique person has seen the ad
• Total Impressions = Total Reach * Average Frequency

25. Facebook advertising objectives
• Gain Likes
• Boost post engagement
• View video
• Traffic to website
• Install mobile app

26. Tips for optimization
• Know your objective
• Use the corresponding ad type
• Target as specifically as possible
• Think of lookalike audiences, not just demographics
• Use better creatives
• A well-made creative can give 2x-5x more results than a mediocre
one!

27. Square visuals look better on mobile news feeds.

28. 2x better engagement

30. Should you buy likes?
• NEVER buy likes from someone who sells them in bulk!
• Fake likes are harmful for a page, and a waste of money
• Use FB ads for a quick boost, but don’t use likes as your only metric of
success

31. To sum it up…
• Discover and empower your FAN-bassadors
• Make the most of PR and get better traction than paid media
• Optimize your ads by:
• Knowing your objective and utilizing the right tool to achieve it
• Targeting your audience appropriately
• Utilizing engaging creatives

32. THANK YOU!
Sidrat@strategeek.com.bd
www.strategeek.com.bd

33. Assignment
• Prepare a SWOT analysis of your own FB page.
• How can you incorporate the tips mention in this ppt?
• Identify 5 Facebook pages (local/global) in your industry that you
would like to benchmark yourself against.
• Rate their content.