2. Methodologies We Use:
Mobile usability testing
Mobile qualitative studies
Mobile quantitative surveys
Mobile research methodologies are relatively new and relatively
unknown. Which is surprising due to the fact that everyone seems
to be talking about mobile.
We utilize turnkey solutions for mobile research. You get
immediate feedback in the shape of heatmaps, clickstream
analysis and real-time data/reporting.
We’re going to be blunt here. No one has any patience for a website
or app that doesn’t work on their phone or tablet. A situation where
your user is trying to access something remotely is typically a
situation with limited time. It just has to work.
What Mobile Looks Like
3. What Mobile Surveys Look Like
Engaging
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Smart
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Features Include:
Qualitative and quantitative uses
Real-time reporting and analysis
Use on any device
Closed and open-ended questions
Customized branding and flexible design
Graphic and visual interface
Better user experience
Lack of participant boredom and fatigue
4. What Mobile Usability Looks Like
Features Include:
Real-time reporting and analysis
Setup a project with tasks and questions
in minutes
Use on any device (Android, iPhone, iPad,
etc.)
No software to download
Reporting features include clickstream
analysis, heatmaps and video playback
Lack of participant boredom and fatigue
5. Headlines from Recent News
(aka, why you can’t afford NOT to do mobile research)
• 68 percent of smartphone and tablet owners have attempted to make
purchases on their devices. However, 66 percent abandoned purchases
because of issues at checkout.
– Read More
• Attracting the most marketing dollars, mobile media advertising is
credited with having the biggest sales impact -- driving $73.8 billion in
incremental sales in the economy in 2012.
– Read More
6. Recruiting
What is the most important part of market research? Asking the right people the
right questions. We help you find these people in new, innovative and cost-
effective ways.
Our team includes people who pioneered the use of social media to find
qualified and engaging respondents. No panels. No "professional" research
participants. We recruit fresh respondents on a project basis.
Our recruiting methods have several advantages: 50% less per respondent than
traditional methods, obtain a ready-to-participate sample within 48hrs, qualified
people screened twice, use to find niche and “hard to reach” people.
7. What Recruiting Looks Like
Advantages:
Less expensive than traditional methods - 50% less
Fast – as fast as 48hrs
Qualified – multi-step screening process
Niche and "hard to reach" are easy for us
Use with any of our research methods – online,
offline, qualitative, quantitative
Cycling Enthusiasts
Baby Boomers in KC
Teens NOT on Facebook
Online Grocery Shoppers
Organic Dog Food Purchasers
8. Contact us with questions or to request pricing/proposal:
research@sidesmirk.com
646.370.5957
www.sidesmirk.com
