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Madgex
Onrec 2010
Social Media Dreams and
Digitally-enabled Fantasies
Simon Conroy - CEO
Madgex’s Mission:
To help job seekers find the best jobs
and recruiters find the best candidates
by delivering inspirational and
innovative online recruitment
First stage of our mission:
To be the most successful global
provider of trusted job site and
resume software and services
Why?
Technology is improving market
liquidity and reducing human costs in
the matching of best jobs and best
candidates.
We believe
technology can
improve market
liquidity
But the web is all
about relationship
mediation
Unleashing the Killer App – Larry Downes
How do you expect to find your next job?




                                                   Job Boards
                                                   Direct
                                                   Headhunter
                                                   Networking




                      Weddle’s 2009 Source of Employment Survey
79% of employers use
social media sites
             - IAEWS 2009
Recruiters want a ready pool
of well qualified and
experienced candidates
so the web is all
about relationship
mediation
Job
   LinkedIn        Boards Facebook


Search engines      Twitter
                               YouTube
              Blog


     Niche sites
                         Online recruiters
  Referral sites
                       MySpace

         Agency/ Headhunter
Step 1:
improve mutual
findability -
recruiters & people
Ambient Findability by Peter Morville
Building Findable Websites by Aarron Walter
Active vs Passive


                    20%
                                2%
                                Strategic
                                Search
                                            Active
60%                       18%               Passive
                                            Semi
Job board listings
                                            Contextual job ads
                                                Search engines (organic & paid)

                                                        Twitter job feeds

                             20%                           Aggregators

                                                          Jobs by email
                                    20%
                       60%                              Email marketing campaigns
                                                   Resume databases
Strategic search
   Social recruiting
Building Findable Websites by Aarron Walter
Independent User Experience research




                                        Usability




                                       Madgex (Star Tribune)

                                       Adicio (Seattle Times)

                                       Careerbuilder (LA Times Jobs)




           2/2
Information
SEO   Architecture
                     Marketing
Job seeker engagement
                                                                     Accessibility




                                 Jobs                           Desktop
     Web




           Jobs by                                     Mobile apps
             email


                        Web
                     widgets    Social    Mobile web
                               Networks
                                 APIs
Impact of targeted email campaigns
                                                    Marketing




                …71% increase in job applications
Job advert content optimisation   Information
                                  Architecture   SEO   Copywriting
Employer website/ facebook page/ linkedin profile

                                                    Marketing   Copywriting
Marketing   Copywriting   SEO
Maximizing your reach and application rate




                                                                   Marketing




          1/3                                Source: Madgex V3 Analytics, January 2010
Step 2: relationship
mediators want to be
an enduring mediator
of recruiters & people
Objects


    Social Media             Aggregation



Conversation      Activity
Identity           Relationships




         Objects



  Social Media               Aggregation



Conversation   Activity
Individual LinkedIn profile
Content
    Recruitment




                  Community




Professional/ niche user engagement:
     the attraction of the passive
Stackoverflow is a great
model of a professional
social media site for the
recruitment industry

It’s niche and has chosen
the right social objects for
its audience. It has a good
reputation system and it
mediates relationships
well.
Do we put professional social
networking features into job boards?
Or do we put job board features into
professional social networking sites?
Uses of Social Media for Recruiting
Unleashing the Killer App – Larry Downes
For both candidates and companies, social
media offers a way to digitize referrals, market
themselves, conduct research, publicize their
intentions and needs, and connect with those
who have similar interests and goals.
                          Jobvite Social Recruiting Report 2010
The web is all
about relationship
mediation
Focus on
Findability and
enduring
relationships
Simon Conroy
CEO
e: simon.conroy@madgex.com
t: +44 (0) 1273 775 100

www.madgex.com

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Social media recruiting dreams and digital networking fantasies

Notas do Editor

  1. Facilitating things better. Doing things humans can’t.
  2. Technology is enabling the acceleration of existing human ways of relating to each other BUT - don't be fooled: nothing magical happens.
  3. You’d expect me to put this up
  4. ...but how does this correlate with the previous stat? The answer lies in the volume of successful hires through the different sources
  5. 1943
  6. Independent User Experience We hired top US Human Factors consultancy, HFI (one of the largest and longest established human factors consultancies in the world) We asked them benchmark our Job Board platform against two of our competitors. They applied an industry standard ‘Expert Evaluation’ method, which measured the usability and general quality of the job-seeker experience HFI told us it had to be completely objective if this report was going to be published with their logo on it. There were no guarantees we’d be reflected well.
  7. 2 billion web pages with hcards
  8. Technology is enabling the acceleration of existing human ways of relating to each other BUT - don't be fooled: nothing magical happens.