2. NAME- SHREYASI MITRA
ROLL NUMBER- 84
SECTION- B
PROJECT FIELD- PRINT MEDIA COVERAGE ON FOOD
PROJECT GUIDE- MR. SANTWAN CHATTOPADYAY
DEPARTMENT- Adult, Continuing Education & Extension Centre
COURSE- POST GRADUATE DIPLOMA IN MASS COMMUNICATION
JADAVPUR UNIVERSITY
CCoonntteennttss::-- PPaaggee NNoo..

3.  Introduction 04
 Aims & objectives 05-06
 Hypothesis 07
 Research Methodology 08
 Content Analysis 09-15
 Survey 16-20
 Pie DiaGram 21-31
 Expert Interviews 32-34
 Conclusion 35
 Acknowledgement 36
 List of Sources 37

4. (Page-04)
IIInnntttrrroooddduuuccctttiiiooonnn:::
Good food is a basic need of every human body. It is of prime importance in the attainment
of normal growth and development. The role of food nutrition can’t be neglected. The
health hazards from over nutrition are on increase in mortality and higher incidence of many
diseases. So the nutrition of people throughout the world is one of the greatest
international problems of the present day. Food is something which everyone loves to have.
Without food no one can survive. Food is something which every media wants to cover.
People consume food for nutritional benefits. Food gives us strength, nutrition, such as fats,
proteins, vitamins or minerals. Historically, people secured food through two
methods: hunting and gathering and agriculture. Today, the majority of the food energy
required by the ever increasing population of the world is supplied by the food industry.
Food safety and food security are monitored by agencies like the International Association
for Food Protection, World Resources Institute, World Food Program, Food and Agriculture
Organization, and International Food Information Council.
Today, food stalls, restaurants, cafes are more than the consumers. Different types of
cuisines are available right now in Kolkata and it’s really tough for everyone to know about
all the restaurants at the same time. Print media give the platform to know about many
restaurants, any specific food of any specific restaurants, chef’s special menu etc, which no
other media helps in details. In this century, in the world of social media apps, like zomato,
food panda, etc., which all are given the knowledge of restaurants details, print media are
still doing better than the applications. From newspapers and magazines we can get to
know about food, food, art, restaurant details, food festival, recipes, etc. the different food
bloggers are also using this medium to share their experiences apart from blog writing.

5. (Page-05)
AAAiiimmmsss aaannnddd ooobbbjjjeeeccctttiiivvveeesss---
The basic aim of the Restaurant Joints in giving advertisement in print media is to reach to
the mass regards any introduction of any new food items or opening of new branches of any
food outlets in an nearby the city. The emphasis is on reaching to all classes of the society
and to access the people of various earning grades, cause still in these eras of smartphone
and monopoly of Facebook, Whatsapp, still a vast majority of the people are still very much
addicted to the essence of an early morning tea accompanied by the Newspaper in hand,
before embarking on the grinds of daily life. So for those people and for those classes of
people still not having access to smartphone for their primary source of news and keeping
abreast of the latest happenings in the world is via going through the Newspaper and
magazines in local languages is the most convenient way.
So the prospective hotels, Restaurants, by giving add in the newspaper they have wide
access to the mass, including class, and in the preferred language of their choice, so they
get a wide publicity and amongst them for foodies like we all Kolkatans are getting to know
the news of happenings of Ellis Utsab, or Alphonso Festival to name a few, and can give our
taste buds a treat of a lifetime. So it’s a win win situation for both the parties involved, the
interested parties get their pockets filled in by welcoming new clients and for the foodies its
like another war own by tasting another set of foods.

6. (Page-06)
Apart from the special menu or any seasonal recipes the restaurants are also working on the
ambience of that restaurant. In the restaurants there are different ages of people can go, so
the ambiance should be maintained neutrality by the owner or the staffs of the restaurants.
Decoration is also a thing which helps the ambience to stand carefully.
Quality is also an important element of this section. If I have everything in my restaurant's
decor, chef, good ambience, but if my food quality is bad or not up to the mark then my
customers will not be happy at all. So I have to work on every section if I own a restaurant.
And I also have to mention everything with good photographs so readers can get a
complete idea before coming. A customer always wants good service, care, help, support,
taste etc.

7. (Page-07)
HHHyyypppooottthhheeesssiiisss:::---
The major aim of any Business House of today is at first
creating a distinguishing mark in the mind of its clients so that it is able to leave a lasting
impression in their mind so that at any given time those people will give priority to those
concerns which have successfully imprinted a brand image of theirs in the minds of the
people.
The major aim of any Business House of today is at first creating a distinguishing mark in the
mind of its clients so that it is able to leave a lasting impression in their mind so that at any
given time those people will give priority to those concerns which have successfully
imprinted a brand image of theirs in the minds of the people.

8. Secondary motive is commercial aspects once the customers start preferring for example,
company A from company B then it is obvious with more addition of customers in their
profile company A will generate more revenue than B, so company A hereby enjoys better
popularity score amongst public both in terms of quality and profitability.
But given the rate at which new set of eating out places is coming up every now and then
though they are not left out any stones unturned in terms of promotion and advertisement,
but they are falling short of benchmarks in terms of the quality of the food served. So
though some age old and renowned Restaurants are falling behind the rat race of today’s,
promotional and advertising campaign, cause nowadays more emphasis is being given on
packaging and branding rather than the Intrinsic value, but despite the odds on any given
day Print media will win my comfortable margin given its competition with Social media ,
cause still Social media is accessible to only 10% while other 90% of the population still for
them the Print media is still the staple source of news.
(Page-08)
RRReeessseeeaaarrrccchhh mmmeeettthhhooodddooolllooogggyyy:::---
The study of conducting research is research methodology. “Research” is composed of two
syllables of ‘re’ and ‘search’. ‘Re’ is a prefix meaning ‘again’ or ‘over again’ or a ‘new’ and
‘search’ is the latter meaning to examine closely and carefully or to ‘taste and try’.
Methodology is the systematic, theoretical analysis of the methods applied to a field of
study. It comprises the theoretical analysis of the body of methods and principles associated
with a branch of knowledge. Typically, it encompasses concepts such as philosophical or
theoretical frameworks, theoretical model, phases and quantitative or qualitative
techniques.
A methodology does not set out to provide solutions - it is, therefore, not the same as a
method. Instead, a methodology offers the theoretical underpinning for understanding
which method, set of methods, or best practices can be applied to a specific case, for
example, to calculate a specific result.

9. It has also been defined as follows:
1. "The analysis of the principles of methods, rules, and postulates employed by a
discipline.
2. "The systematic study of methods that are, can, be, or have been applied within a
discipline".
3. "The study or description of methods"
Here as per the topic research methodology has been done in three steps following the
content analysis, survey work and the expert interview.
(Page-09)

10. AAA... CCCooonnnttteeennnttt AAAnnnaaalllyyysssiiisss
(Page-10)
Content analysis of the topic is being based on daily newspaper supplements and magazines
of Kolkata, cover different articles on various foods and restaurants. Calcutta Tims, T2,
Graphity Saptahik Bartaman, Hangla Hensel helped me to build my project much more
informative. These newspaper supplements and magazines helped me to take the reference
ideas for my topic “print media coverage on food”.
CALCUTTA TIMES (THE TIMES OF INDIA):-
The research work for this project on Calcutta Times from April 2016 to August 2016.
From the April edition,dated 5th April there was a story about Ice Cream written by
Sristhti.Dasgupta@timesgroup.com. Different kinds of Ice cream TUTTY FRUTTY, NOLEN
GUR ICE CREAM, FRESH ALPHONSO SUNDAE, FRUIT FUSION etc from the various ice cream
joints had been published by the writer.

11. On 22nd June, there was a story about different kinds of Mocaktails written by SHREESHA
GHOSH. The stories gave various information of Mocktails to beat the summer sun. Famous
restaurants like Hopipolla, The Great Booze story, Vault etc. published their best mocktails
to the readers eye.
(Page-11)
On 8th June, STRAWBERRIES hit the food story. Various recipes about strawberries was
written by Ismat.Tahseen@timesgroup.com. The nutritional benefits of strawberries,
dessert bites, fun ways with strawberries, were there.
In August I found stories on wafers, Janmastami special food stories and many other
different kinds of stories.

12. T2 (THE TELEGRAPH):-
In the July edition dated 23th July Food writer of The Telegraph Deborima Ganguly wrote a story on
Black rice. The goos and bad benefits of black rice, the nutritional benefits, how to cook etc.
(Page-12)
In the August edition dated 10th
Aug there was a story about seafood. The beneficial nature of
seafood, the taste, where to go, the pocket pinch etc.

13. Onnyo Samay (Ei Samay):-
In the July edition there was a article about how to bake. The proportional figure, techniques were
there in the story which would help to the readers about the baking process.
(Page-13)
Apart from that in the August editions there were many recipes in the paper.

14. 07.09.2016 recipe on Kebabs
09.09.2016 recipe on Egg
(Page-14)
11.09.2016 recipe of Wraproll

15. Hangla Hensel:-
Hangla Hensel is a magazine featured on food. It’s a monthly magazine, its comes once in a month.
Different types of articles on food, recipes are featured in this magazine.
(Page-15)
Audiences can send their recipes though mail, letter and the best recipes are published in this
magazine.

16. Graphiti (The Telegraph):-
Graphiti is a weekly magazine of The Telegraph. It comes on Sunday. Different kinds of food stories
are being covered in this magazine. Famous chefs write their experiments,experience and give
recipes. Food value, Nutritonal value are given sometimes. The time period which I research on
Graphiti is between June-August.
Saptahik Bartaman:-
Research Time :- July
(Page-16)

17. BBB...SSSuuurrrvvveeeyyy
(Page-17)

18. Survey Questions:-
1. Does print media help you to find restaurants or food?
 Yes
 No
2. There are several articles on food on different occasions or season. Do you follow the
utility, usefulness, and recipes?
 Yes
 No
3. There are few supplements like CT, T2 and magazines like Hangla Hansel, Grihini who
frequently give the different articles on food. Is it helpful to know about or it needed to
cover by the print media more?
 Yes ( )
 No ( )
4. What kind/ type of food you want to be covered?
 Chinese/ Continental/ Indian/ Muglai/Thai
5. Would you like to prefer to try a new recipe/to visit a new restaurant after it comes on
newspaper or magazine?
 Yes, Of course
 Not necessary
6. Which medium is helpful for a new try on food?
 News papers
 Magazines

19. (Page-18)
7. Select 5 types of the qualities that you would most like to see in a supplement/magazines,
as per your area.
 Great taste
 Organic menu
 Charging menu
 Known brand
 Affordable food
 Fast service
 Celebrity chef
 Friendly ambience
 Decorations
 Location
8. Which supplement you follow?
 Calcutta Times (TOI)
 T2 (The Telegraph)
 Onnyo Samay (Ei Samay)
 Any other
9. Which magazine you follow?
 Hangla Hansel
 Grihini
 Any Other
10. Today, this time social media has taken up the level of promotion of many new
restaurants on the social sites. But as traditional media news paper/magazine still hold their
position for promoting. Do you agree or not?
 Yes
 No

20. (Page-19)
 Percentage of the Survey Questionnaire:-
1. Does print media help you to find restaurants or food?
 Yes (76.66%)
 No (23.33%)
2. There are several articles on food on different occasions or season. Do you follow the
utility, usefulness, and recipes?
 Yes (83.33%)
 No (16.66%)
3. There are few supplements like CT, T2 and magazines like Hangla Hansel, Grihini who
frequently give the different articles on food. Is it helpful to know about or it needed to
cover by the print media more?
 Yes (80%)
 No (20%)
4. What kind/ type of food you want to be covered?
 Chinese (36.66%)
 Continental (13.33%)
 Indian (40%)
 Muglai (23.33%)
 Thai (6.66%)
5. Would you like to prefer to try a new recipe/to visit a new restaurant after it comes on
newspaper or magazine?
 Yes, Of course (90%)
 Not necessary (10%)

21. (Page-20)
6. Which medium is helpful for a new try on food?
 Newspapers (33.33%)
 Magazines (66.66%)
7. Select 5 types of the qualities that you would most like to see in a supplement/magazines,
as per your area.
 Great taste (96.66%)
 Organic menu (20%)
 Charging menu (40%)
 Known brand (35%)
 Affordable food (53.33%)
 Fast service (66.66%)
 Celebrity chef (20%)
 Friendly ambience (35%)
 Decorations (26.66%)
 Location (56.66%)
8. Which supplement, you follow?
 Calcutta Times (TOI) (13.33%)
 T2 (The Telegraph) (63.33%)
 Onnyo Samay (Ei Samay) (16.66%)
 Any other (13.33%)
9. Which magazine you follow?
 Hangla Hansel (50%)
 Grihini (3.03%)
 Any Other (46.66%)

22. 10. Today, this time social media has taken up the level of promotion of many new
restaurants on the social sites. But as traditional media news paper/magazine still hold their
position for promoting. Do you agree or not?
 Yes (90%)
 No (10%)
(Page-21)
pppiiieee
DDDiiiaaagggrrraaammmsss

23. (Page-22)
1. Does print media help you to find restaurants or food?
 Yes (76.66%)
 No (23.33%)

24. According to the survey Print media help 76.66% of readers to find restaurants and food and
23.33% of readers don’t get benefit from print media to find any restaurants and food.
(Page-23)
2. There are several articles on food on different occasions or season. Do you follow the
utility, usefulness, and recipes?
 Yes (83.33%)
 No (16.66%)

25. According to the survey, 83.33% of readers said they follow the occasionally and seasonal
recipes, its usefulness and utility. 16.66% readers said they didn’t follow the seasonal recipes.
(Page-24)
3. There are few supplements like CT, T2 and magazines like Hangla Hansel, Grihini who
frequently give the different articles on food. Is it helpful to know about or it needed to
cover by the print media more?

26.  Yes (80%)
 No (20%)
80% of readers said that the food stories which come in the newspaper supplements like CT,
T2 and magazines like Hangla Hensel, Grihini, it is helpful to know about the recipes, food
stories. 20% of the reader said that the print media need to get improve about the recipes,
stories, etc. As per their opinion, there are various types of food which everyone should
know. If the print media don’t provide those stories its not possible to know for everyone.
(Page-25)
4. What kind/ type of food you want to be covered?
 Chinese (36.66%)

27.  Continental (13.33%)
 Indian (40%)
 Muglai (23.33%)
 Thai (6.66%)
40% of readers want Indian food to be covered in the print media. 36.66% of readers want
Chinese food to be covered in the print media. In the 36.66% readers the youth specially
want the Chinese foods in the print media. 23.33% readers want Muglai items to be covered.
13.33% readers want continental food to be covered in print media. and lastly 6.66% people
want Thai food to be covered in print media.
(Page-26)
5. Would you like to prefer to try a new recipe/to visit a new restaurant after it comes on
newspaper or magazine?

28.  Yes, Of course (90%)
 Not necessary (10%)
According to the survey 90% of people follow the story of opening a new restaurant in city or
when a recipe comes in the print media. 10% readers don’t follow the story of this particular
matter. They follow the Social sites.
(Page-27)
6. Which medium is helpful for a new try on food?
 Newspapers (33.33%)

29.  Magazines (66.66%)
As per 33.33% readers follow the stories which come in the newspaper.The
maximum people 66.66% follow magazines. As per them, the picture quality of a
magazine paper is much more visually attractive than a newspaper page. So readers
love to have magazines than newspapers. They said magazines information are much
more informative than the newspapers.
(Page-28)
7. Select 5 types of the qualities that you would most like to see in a supplement/magazines,
as per your area.

30.  Great taste (96.66%)
 Organic menu (20%)
 Charging menu (40%)
 Known brand (35%)
 Affordable food (53.33%)
 Fast service (66.66%)
 Celebrity chef (20%)
 Friendly ambience (35%)
 Decorations (26.66%)
 Location (56.66%)
Taste is a main important of of any food. So when someone is going to any restaurants they
prefer the taste than anything else. So 96.66% of readers have preferred the taste. Service is
a another important element so 66.66% readers have preferred fast service. A good service
can also build a good image of a restaurant. After service the third important element is
location. 56.66% people said the location of any restaurant really matters. 53.33% readers
want affordable food. 40% of readers want charging menu. 35% of readers want friendly
ambience. 26.66% readers want decoration, how well the restaurants are decorated. 20% of
readers want celebrity chef and 20% of readers want organic menu
(Page-29)
8. Which supplement, you follow?

31.  Calcutta Times (TOI) (13.33%)
 T2 (The Telegraph) (63.33%)
 Onnyo Samay (Ei Samay) (16.66%)
 Any other (13.33%)
According to the survey 63.33% of readers read t2 from The telegraph, 16.66% readers read
Onnyo Samay, a supplement of Ei Samay,13.33% readers read Calcutta Times from The Times
of India and another 13.33% readers read other newspaper or their supplements.
(Page-30)
9. Which magazine you follow?

32.  Hangla Hansel (50%)
 Grihini (3.03%)
 Any Other (46.66%)
According to the 50% readers, they follow Hangla Hansel which is a complete magazine on
food. 3.03% readers follow Grihini and 46.66% readers follow other magazines.
(Page-31)

33. 10. Today, this time social media has taken up the level of promotion of many new
restaurants on the social sites. But as traditional media news paper/magazine still hold their
position for promoting. Do you agree or not?
 Yes (90%)
 No (10%)
90% readers said Social media has taken up the level of promotion of any new restaurants on
the social sites. As per the readers they follow Facebook, Zomato, etcs. So they get to know
about many things about the restaurants from the social sites. Apart from that there are
many cookery pages which give the recipes, items, different kind of food. So they get
benefitted by that. 10% people said they don’t get benefits from social sites.

34. (Page-32)
CCC... EEEXXXPPPEEERRRTTT IIINNNTTTEEERRRVVVIIIEEEWWWSSS

35. (Page-33)
IIINNNTTTEEERRRVVVIIIEEEWWW GGGIIIVVVEEENNN BBBYYY::: --- SSSOOOUUUMMMYYYAAA MMMUUUKKKHHHOOOPPPAAADDDYYYAAAYYY
(((OOOWWWNNNEEERRR OOOFFF WWWOOOOOODDDSSSTTTOOOCCCKKK 111999666999)))
DDDAAATTTEEE::: --- 111444TTT HHH
AAAUUUGGGUUUSSSTTT,,, 222000111666
IIINNNTTTEEERRRVVVIIIEEEWWW MMMEEEDDDIIIUUUMMM::: --- TTTHHHRRROOOUUUGGGHHH MMMAAAIIILLL
1. Do you think traditional mass media have still beaten any other media?
 Yes. We are still in the transition phase where not everybody has accepted the social
networking media etc. Thus traditional mass media is something which people still
look up to for relating with the outer world.
2. What is the potentiality of print media covering food stories in this audio-visual age?
 Although social media is a strong competition to print media, but its existing
popularity among the general mass cannot be denied. Thus print media still holds
immense potential to cover food stories and make them popular. The most relatable
examples would be the Telegraph T2 and the Calcutta Times. Their coverage and
review still holds much more gravity than any other media.
3. Give your opinion on how print media help on cover food stories?
 Print media basically helps the food joints reach out to the mass encashing its own
popularity. And since they are aware of the mass of population following them it
becomes easier for them to reach out with their stories to the general mass. Thus
although social media holds a strong foot in regards to publicity people still want a
print media review on their food story to build their image.
4. Can you suggest that there is any other chemistry on this topic?
 No such suggestions.
5. What is the future of print media?
 Like mentioned earlier it is a known fact that social media is a tough competition to
print media for sure, but the years of reliability and trust that the print media has

36. (Page-34)
gained is not to be denied. People have been and will still be blindly following the
print media and thus the future is nowhere dark for them.
6. ‘Any particular style for this story’- What is your opinion?
 Yes. We target the young audiences through swiggy. Not all young,another
audiences within 50 are also font of different types of apps and social network. So its
helpful to catch them also.
7. In this era of social media what is the target audiences who follow the food stories in
Print media?
 Target audiences could be the segment of the age group of 40 and above, who are
not too well accustomed to social media yet. Target market could also be the
population mass in the sub-urban/rural parts of the country for whom informations
from the print media are the most authentic and genuine.
8. How do print media give impact to the youth of this generation?
 Print media is an indispensable tool of the society and it helps the youth as well to
follow information, advertisements, marketing campaigns etc like their previous
generations as well. But many a times the youth might even gather a wrong and
misleading picture of the society and self as mostly the pictures and advertisements
shown in the newspapers showcase things or people to the optimum level of
perfection which is not the case in reality. Thus along with doing good to the society
they might equally harm it as well.
9. ‘Newspaper vs. Magazine’- Which medium is heavier?
 Newspaper according to my opinion as I think it reaches out to more people on a
regular basis than magazine does.. They are a source of daily information and
worldwide news to the world, whereas although magazines provide an indepth
knowledge about many a things but the information is not too regular. Thus I think
newspaper is a print media which people relate to much more than magazines.
Because as they say- ‘ Magazine is a luxury whereas is a necessasity.

37. (Page-35)
CCCooonnncccllluuusssiiiooonnn:::---
Everyone, generally follow food stories very much. Food is something which everyone loves
to follow or if they don’t like them, atleast they overview what type of food the articles are
talking about. One should follow all the food stories from different cuisines and if possible
would to try all. Food is something what we would love to experience. A simple food can be
made deliciously with creativity. I myself called a foodie and food is something which
everyone loves to pay attention. Today print media are more advanced and they try to give
all the food stories from different origin. Food is an experimental thing. Nowadays social
media have taken up the promotional level to a high point. But from that point as a
traditional media, print media too gives a huge competition to the other media. Print media
has the detailing information of any food stories are much informative than the social media.
The project tries to showcase the utility of food stories on print media. Newspaper
supplements and magazines are giving the information so informative.Apart from than
2when a food story comes in print media or a recipe comes in print media or there is a story
of any new restaurant opening or special menu, the maximum people especially the
housewives would love to try the new recipes or would love to visit the restaurents.
Seasonal food stories like Ilish-utsav or Aam-utsav are being covered by the print media.
Apart from the housewives young readers are very food of Page-3 stories. And generally
food stories come in the page-3 Supplements.So they pay their attention too in these
stories. All type of age group love to read food stories and they love to try for once.
Bengalis love food. It’s our heritage since the emerge. Bengalis are famous for their ‘Macher
Jhol’,’Mishti Doi’ and the heritage ‘Rosogolla’. Seeing such a mindset of people it’s gives us
immence pleasure and joy.

38. (Page-36)
AAAccckkknnnooowwwllleeedddgggeeemmmeeennnttt:::---
Thanks to my Project guide Mr. Santwan Chattapadyay for helping me in the project. Thanks
to all the people who helped me in the survey work. Thanks to the experts for the valuable
time and for giving the interview.

39. (Page-37)
List of Sources:-
All the information used in the project are taken from various sources which include:-
1. Wikipedia.com
2. Youtube.com
3. foodmania.com
4. thetelegraph.com
5. thetimesofindia.com
6. sanjeevkapoor’s blog
7. Facebook page of tasty
8. Zomato.com
9. Foodpanda.com
10. eisamay.in
Newspapers and magazines used for the collection of articles and research work includes:-
1. T2 (The Telegraph)
2. Calcutta Times (The Times of India)
3. Onnyo Samay (Ei Samay)
4. Grihini
5. Hangla hensel
6. Saptahik Bartaman
7. Graphiti