1. Stop the Boring pre roll ads

2. Burger King
• Burger King Corporation is founded by
James McLamore and David Edgerton
in 1954, beginning the BK® legacy of
flame-broiled beef and commitment
to quality ingredients and friendly
service
• The ‘Whooper’ is the most important
item in their menu list
• In 2010, burger king co-orporation
was acquired by 3G Capital, a global
multi-million dollar investment firm,
making it a privately-held company
• Everyday more than 11 million guests
visit Burger king restaurants over the
world

3. Analysis
• Youtube is the go-to video
streaming place on the internet.
• People enjoy watching videos on
youtube but they hate the pre
roll ads that come before it
• Burger King marketing
department took this as a
challenge and made around 64
pre roll ads tailored according to
the videos the audiences would
be watching
• Which would feature two actors
taking about the amazing offers
going on at Burger King

5. Objective Behind the Campaign
• To make the boring ads before
watching any video interesting
• The main Target were youngsters from
the age of 18-35, who are more likely
to visit youtube on a regular basis
• The pre ads gets the most number of
view by default but the audiences hate
to watch it according to the survey by
the burger king
• They grabbed this opportunity to
advertise their product and this
advertisement was considered to be
one of the best

6. Results
• The results were
phenomenal
• The targeted audiences
enjoyed the pre roll ads
showed by the burger
king
• They not only had a lot of
views on the channel but
theirs sales also hit a high
record

7. Stop the boring Pre roll ads
• Credits:
– Burger King Marketing: James Woodbridge
– Creative Director: Levi Slavin
– Creative Team: Simon Vicars, Brett Colliver
– Group Account Director: Victoria Graves
– Senior Account Manager: Anna Holloway
– Director: Helena Brooks
– Producer: Fraser Brown
– Agency Producer: Katie Knight
– Production Company: Flying Fish
– Media Agency: Y&R, NZ

8. Conclusion
• The idea was a challenge
• This was one the most innovative
ideas where the people would
come to know about the offers at
Burger King more innovatively
• The personalization was one of the
key tools which made the ad
famous
• However more videos would add to
more variety to the existing
• More tools in the area of
advertising can be explored