This presentation is a part of online marketing (seo and smo)

1. Social Search Optimization
SSO

2. WHAT IS SSO/SOCIAL SEARCH OPTIMIZATIONS?
The term SSO is derived from search engine optimization and
social Media optimization. Where we use both techniques to rank
the company’s website on search engine and for promotional activities.

3. TECHNIQUES COME UNDER SSO
On Page Techniques-
 Keyword Optimization
 Xml sitemap creation
 Anchor text creation
 Content management
 Keyword rich url creation
 Image optimization
 Bread crumbs

4. TECHNIQUES COME UNDER SSO
Off Page Techniques
 Social bookmarking
 Press release
 Directory submission
 Article submission
 Blog submission
 Search engine bookmarking
 Forum posting
 Video sharing
 Image Sharing
 Presentation sharing

5. EXAMPLE OF SSO TOOLS
Social media Tools
Linkedin, Twitter, Facebook, Google+
Tagged, Pinterest, Live Journal etc
Social bookmarking Tools
Digg, Reddit, Bookmarking.com
ziki.us, Bleep.it, etc
Press Release Sites
PR News Wire, npr.org
Newsvine.com, betanews.com,
Pressreleaser.org

6. EXAMPLE OF SSO TOOLS (CONTINUED)
Directory Submission Sites
Sitepromotiondirectory.com, archivd.com,
Dirsharp.com, etc
Article Submission Sites
Hubpages, squidoo, ezinearticles etc
Blog submission Sites
Word press, bloggeries, mylot etc
Search engine bookmarking sites
Google, Yahoo, MSN etc

7. EXAMPLE OF SSO TOOLS (CONTINUED)
Forum posting sites
chronicle.com/forums, sitepoint.com/forums etc
Video sharing sites
Youtube, Vimeo , dailymotion etc
Image Sharing sites
Photobucket, Flickr, twitpic etc
Presentation sharing sites
Slide share, speakerdeck, slidesnack etc

8. RESULTS OF SSO TECHNIQUE
 Increases online visibility on search engines
 Increases website rank
 Creates network
 Helps in generating leads
 Helps in Creating brand
 Helps in link building

9. LENGTH OF TIME IN SSO
Internet Marketing doesn’t deliver results over night. It may take weeks,
months or year to give results and as well as the competitors you have in
the market.
In low Competition results come early and in high competition it takes time
to give favorable results.
So this is how sso works

10. THANK YOU
Shraddha Nitya Prakash
Shraddhar.rj@gmail.com