The holidays are the best times to run Facebook contests. In this infographic we provide 12 really easy contest ideas you can implement in minutes, right now! Not the holidays? Don't worry, these ideas can be adjusted to work all year long! Like this resource? Find more free resources here: https://shortstack.iljmp.com/1/moreresources

1. DAY 1
For more Facebook contest
tips and best practices, visit
www.SociallyStacked.com
12
LAST-MINUTE
FACEBOOK HOLIDAY
CONTEST IDEAS
The holiday countdown has begun! Need some last-minute
Facebook holiday-contest inspiration? Here are 12 engaging
ideas that you can get up and running on your brand’s
Facebook page in minutes – whether you use apps or run
simple Timeline promotions. Cheers!
Time it takes to set up a photo contest: 10-20 minutes*
Festıve Fact
Facebook users love photos! In fact, a typical Facebook user posts
an average of 217 photos each, every year.
of Facebook users
say they are likely
to share a link to a
holiday contest or
giveaway.
Holiday “Costume”
Photo Contest
THEME IDEAS:
ugliest holiday sweater, best Santa
Claus/Mrs. Claus or elf
Christmas Tree/Fireplace Mantle
Decorating Photo Contest
THEME IDEAS:
hand-crafted ornaments, nature, patriotic, animal, retro, etc.
Family Photo Contest
THEME IDEAS:
most creative and/or awkward family holiday photos
63.4%
Time it takes to set up an essay contest: 10-20 minutes*
Festıve Fact
An essay is really just a contest that involves text rather than video or
photo.
increase in contest
submissions during
the holidays.
Recipe Contest
Entrants upload their favorite holiday recipe (you can also choose to
require a photo for entry).
Storytelling Contest
Fans share a short description of their
favorite holiday tradition.
Dear Santa Letter
Contest
Fans write letters to Santa about why
they should win your prize.
A Product-a-Day
Giveaway
Line up prizes for each day of your
giveaway.
A Promotion-a-Day
Giveaway
Reveal a unique promotion code for a
discount or free shipping that expires
at the end of each giveaway day.
A Combination Giveaway
Share products and digital prizes (e.g., coupons, discounts, promo
codes) throughout the duration of your multi-day giveaway.
66%
Tip: Decide ahead of time if the winner is chosen randomly or by your community.
Tip: Let your Facebook community vote for their favorite entry.
Tip: Choose winner randomly using a comment/Like importer tool.
Brands that host
contests see a
Recipe
Dear Santa
Time it takes to set up: 30 seconds
Festıve Fact
Now that Facebook lifted the requirement that contests be hosted on
apps, it’s easy to put up an engaging status update that works as a
contest, too.
more engagement
than other kinds of
status updates.
“All I want for Christmas is
______________________.“
Finish this sentence and you’re entered to win [prize].
“The movie/song that best captures the holidays
for me is ______________________.”
Post the title of your favorite holiday movie/song title here
and you’re entered to win [prize].
“I found out the truth about Santa Claus
______________________.”
Let us know your story here and you’re entered to
win [prize].
182%
Fill-in-the-blank
status updates
receive
Time it takes to set up: 20-40 minutes*
Festıve Fact
Multi-day giveaways, in which you give out prizes every day for a certain period
of the month (say, “12 Days of Christmas”) often get the best engagement on
Facebook because fans come back again and again to enter.
growth in app
views during the
holidays.
47%
Businesses that host
apps see a
TIMELINE PROMOTIONS
50% OFF
USE CODE 1234
* Time to set up if using a ShortStack template.
STATISTICS FROM:
• Crowdtap: https://bit.ly/1hwdfTw
• Simply Measured: https://bit.ly/1cWWXx0
• Social Barrel: https://bit.ly/1hwdvSk
• Shopify: https://bit.ly/1cWX8sn
• Aggregated data from ShortStack of more than
50,000 active Facebook Pages and 300,000
custom Facebook Page apps that serve more
than 1.4 billion Facebook fans.
TIMELINE PROMOTIONSTIMELINE PROMOTIONS
FREE
SHIPPING
Tip: Choose a prize that’s relevant to your brand so fans are motivated to stay
in touch after the contest ends.
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