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George Chatzopoulos
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International Marketplaces:
Rules of survival for a small fish
in a big lake
or how the big fish can help a small one grow bigger

A21
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A21

Global e-commerce sales will top

$1.25 trillion
in 2013
Cross Border Trade in numbers
Year

Revenue

2013
2018

$105B
$307B

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Δ%

Customers

Δ%

+200%

94M
130M

+43%

x3

A21
Global/Cross Border Trade

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A21

$144b
21% of Total

GLOBAL VIEW

2012

Growth Rate

12%

$226b
33% of Total

$256b
37% of Total

Growth Rate

10%

Growth Rate

20%

$36.8b
5% of Total
Growth Rate

17%

$21.6b
3% of Total
Growth Rate

20%

Source: Forrester Research Inc. and eMarketer

6
Global/Cross Border Trade
GLOBAL VIEW

by 2016

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A21

$224b
20% Overall
Growth Rate

12%

$327b
29% Overall

$489b
43% Overall

Growth Rate

10%

Growth Rate

20%

$62.4b
5% Overall
Growth Rate

17%

$44b
4% Overall
Growth Rate

20%

Source: Forrester Research Inc. and eMarketer

7
Global Powerhouses

397
MILLION

$83B

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A21

$16B

397 million active global consumers
across eBay and Amazon
-Company earnings calls
Marketplaces
• Amazon’s revenue
from 3rd party
sellers is higher
than its own shop!!
($16,1b vs $14.5b)
• And the gap is
getting bigger
• Ebay, Rakuten etc.
are experiencing a
similar trend

Amazon Retail Revenues

Amazon 3rd Party Sellers

Source: ChannelAdvisor Analysis on Amazon Q1-2013 financial results report
http://www.amazonstrategies.com/2013/04/amazon-q1-2013-results-seller-highlights-third-party-marketplace-deep-dive.html

Amazon Retail

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A21
Visit us at

5 things to watch
for cross border trading

A21
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A21
Scale
matters

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A21
Logistics: Shipping Fees
€ 1,34
€ 14,00 +

3KG
parcel

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A21
Together is Better than Alone
FBA

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A21
Visit us at

A21
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Know your
market

A21
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A21
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Differentiate
your brand

A21
Visit us at

A21
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Communi
cate

A21
Visit us at

A21
Visit us at

A21
Visit us at

A21
What’s our vision

Visit us at

To empower brands, producers &
retailers to effectively impact consumer
behavior at the last mile of the
purchasing process and increase sales

A21
What do we do

Visit us at

We connect brands/ retailers to multiple
digital touch-points across several verticals,
through a uniquely distinct distribution
network to actively promote and sell their
products to the right audiences at the right
time

A21
Fragmentation & Complexity
E-Commerce channels over the last decade GMV in £b

Sources of consumer demand are
increasingly fragmented and complex

Source: Public reports from eBay, Amazon, Google, Shopping.com and ChannelAdvisor estimates based on our transactional data.

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A21
ShoppingNetwork & ChannelAdvisor
Global Clients

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A21
Day in the Life of an E-Commerce Manager

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A21
Day in the Life of an E-Commerce Manager

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A21
Visit us at

A21
Maximize Online Visibility & Sales

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A21
One platform
to control everything

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A21
A team to help your business grow
Logistics

Localizati
on
Tax
issues /
Exports

Legal
Services
Brand
Commun
ication
Market
Strategy

Returns
manage
ment
A team to help your business grow
Logistics

Pay as
you go

Search
Engines

Localizati
on
Tax
issues /
Exports

Legal
Services

$105B / 94M buyers market
Market
Strategy

Online
Markets

Managed
Service

Brand
Commun
ication
Returns
manage
ment
Visit us at

A21
Thank you
George Chatzopoulos

www.shoppingnetwork.gr
wesell@shoppingnetwork.gr

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International Marketplaces: Rules of survival for a small fish in a big lake