FSMS Mobile Advertising

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FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

Technology Business

What is FSMS?

Thursday 08 September 2011

What is FSMS?

A single web and
mobile interface that
handles users’ sms,
facebook and
twitter communication
in one convenient
stream

Thursday 08 September 2011

FSMS Community

Thursday 08 September 2011

FSMS Community

250,000 registered users

Thursday 08 September 2011

FSMS Community

250,000 registered users
50,000 new registrations every
month

Thursday 08 September 2011

FSMS Community

250,000 registered users
50,000 new registrations every
month
2,000,000 messages sent per
month

Thursday 08 September 2011

FSMS Community

250,000 registered users
50,000 new registrations every
month
2,000,000 messages sent per
month
50% enrolled as students at
University or Technicon

Thursday 08 September 2011

Why is it so popular?

Thursday 08 September 2011

Why is it so popular?

Anyone can SMS for free

Thursday 08 September 2011

Why is it so popular?

Anyone can SMS for free
One single communication
stream for all channels

Thursday 08 September 2011

Why is it so popular?

Anyone can SMS for free
One single communication
stream for all channels
Anytime anywhere convenience

Thursday 08 September 2011

Demographics - Age Proﬁle

Thursday 08 September 2011

Demographics - Age Proﬁle

Age 25-34
28%

Age 16-24
64%
Age 35+
5%
Under 16
2%

Thursday 08 September 2011

Demographics - Gender split

Thursday 08 September 2011

Demographics - Gender split

Female
55%

Male
45%

Thursday 08 September 2011

Demographics - Geo Distribution

Thursday 08 September 2011

Demographics - Geo Distribution

60000 80000
0 20000 40000
Gauteng
Western Cape
Kwa Zulu Natal
Eastern Cape
Limpopo
Free State
Mpumalanga
Northwest
Northern Cape

Thursday 08 September 2011

Advertising Opportunities

Thursday 08 September 2011

Call to Action - SMS Tags

Thursday 08 September 2011

Call to Action - SMS Tags

Target by age, gender and
location

Thursday 08 September 2011

Call to Action - SMS Tags

Target by age, gender and
location
Filter by keywords and time band

Thursday 08 September 2011

Call to Action - SMS Tags

Target by age, gender and
location
Filter by keywords and time band
Terminate on mobisites, surveys
or rich media ﬁles

Thursday 08 September 2011

Branding - Graphic Banners

Thursday 08 September 2011

Why advertise on FSMS ?

Thursday 08 September 2011

Why advertise on FSMS ?

Be relevant in conversational advertising

Thursday 08 September 2011

Why advertise on FSMS ?

Be relevant in conversational advertising
Target accurately

Thursday 08 September 2011

Why advertise on FSMS ?

Be relevant in conversational advertising
Target accurately
Minimise wastage

Thursday 08 September 2011

Why advertise on FSMS ?

Be relevant in conversational advertising
Target accurately
Minimise wastage
Deploy quickly

Thursday 08 September 2011

Why advertise on FSMS ?

Be relevant in conversational advertising
Target accurately
Minimise wastage
Deploy quickly
Enjoy above average response rates

Thursday 08 September 2011

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FSMS Mobile Advertising

1. What is FSMS? Thursday 08 September 2011

2. What is FSMS? A single web and mobile interface that handles users’ sms, facebook and twitter communication in one convenient stream Thursday 08 September 2011

3. FSMS Community Thursday 08 September 2011

4. FSMS Community 250,000 registered users Thursday 08 September 2011

5. FSMS Community 250,000 registered users 50,000 new registrations every month Thursday 08 September 2011

6. FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per month Thursday 08 September 2011

7. FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per month 50% enrolled as students at University or Technicon Thursday 08 September 2011

8. Why is it so popular? Thursday 08 September 2011

9. Why is it so popular? Anyone can SMS for free Thursday 08 September 2011

10. Why is it so popular? Anyone can SMS for free One single communication stream for all channels Thursday 08 September 2011

11. Why is it so popular? Anyone can SMS for free One single communication stream for all channels Anytime anywhere convenience Thursday 08 September 2011

12. Demographics - Age Proﬁle Thursday 08 September 2011

13. Demographics - Age Proﬁle Age 25-34 28% Age 16-24 64% Age 35+ 5% Under 16 2% Thursday 08 September 2011

14. Demographics - Gender split Thursday 08 September 2011

15. Demographics - Gender split Female 55% Male 45% Thursday 08 September 2011

16. Demographics - Geo Distribution Thursday 08 September 2011

17. Demographics - Geo Distribution 60000 80000 0 20000 40000 Gauteng Western Cape Kwa Zulu Natal Eastern Cape Limpopo Free State Mpumalanga Northwest Northern Cape Thursday 08 September 2011

18. Advertising Opportunities Thursday 08 September 2011

19. Call to Action - SMS Tags Thursday 08 September 2011

20. Call to Action - SMS Tags Thursday 08 September 2011

21. Call to Action - SMS Tags Target by age, gender and location Thursday 08 September 2011

22. Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time band Thursday 08 September 2011

23. Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time band Terminate on mobisites, surveys or rich media ﬁles Thursday 08 September 2011

24. Branding - Graphic Banners Thursday 08 September 2011

25. Branding - Graphic Banners Thursday 08 September 2011

26. Branding - Graphic Banners Thursday 08 September 2011

27. Why advertise on FSMS ? Thursday 08 September 2011

28. Why advertise on FSMS ? Be relevant in conversational advertising Thursday 08 September 2011

29. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Thursday 08 September 2011

30. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Thursday 08 September 2011

31. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Thursday 08 September 2011

32. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Thursday 08 September 2011

33. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysis Thursday 08 September 2011

34. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysis Build lasting relationships with consumers Thursday 08 September 2011

FSMS Mobile Advertising

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