SlideShare a Scribd company logo
1 of 28
Web Marketing:  Alternative Ways to Attract Business  Domenica Di Lieto Commercial Director - Shine Marketing
Web Marketing:  Alternative Ways to Attract Business  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capitalising on web opportunities ,[object Object],[object Object],[object Object],[object Object]
How to make your website your most important marketing tool ,[object Object],[object Object],[object Object],[object Object]
4 Ways to Grow Your Business Online ,[object Object],[object Object],[object Object],[object Object]
Search Engine Optimisation
What phrases do you want to rank for? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making your website more visible? ,[object Object],[object Object],[object Object],[object Object]
Ranking Well in Google ,[object Object],[object Object],[object Object],[object Object]
‘Readable by Google’ ,[object Object],[object Object]
‘Useful Content’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘Links from Other sites’ ,[object Object],[object Object],[object Object],[object Object]
Pay Per Click Advertising
Pay Per Click Advertising
Pay Per Click Advertising ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Pay Per Click Advertising
[object Object],[object Object],[object Object],[object Object],Pay Per Click Advertising
[object Object],[object Object],[object Object],Pay Per Click Advertising
Email Marketing
Email Marketing ,[object Object],[object Object],[object Object],[object Object]
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Partnerships
Affiliate Partnerships ,[object Object],[object Object]
Affiliate Partnerships
Affiliate Partnerships ,[object Object],[object Object],[object Object],[object Object]
Affiliate Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Boost online sales
Boost online salesBoost online sales
Boost online sales
Priya Ajit
 

What's hot (20)

The Modern Marketing Plan
The Modern Marketing PlanThe Modern Marketing Plan
The Modern Marketing Plan
 
Ecomm Academy - Web 2.0 for Small Business
Ecomm Academy - Web 2.0 for Small BusinessEcomm Academy - Web 2.0 for Small Business
Ecomm Academy - Web 2.0 for Small Business
 
MivaCon Chicago - Why Email marketing Is Still King
MivaCon Chicago - Why Email marketing Is Still KingMivaCon Chicago - Why Email marketing Is Still King
MivaCon Chicago - Why Email marketing Is Still King
 
Email Marketing Ppt Presentation
Email Marketing Ppt PresentationEmail Marketing Ppt Presentation
Email Marketing Ppt Presentation
 
Presentación Lorna Diwa - eCommerce Day Asunción 2015
Presentación Lorna Diwa - eCommerce Day Asunción 2015 Presentación Lorna Diwa - eCommerce Day Asunción 2015
Presentación Lorna Diwa - eCommerce Day Asunción 2015
 
Maximizing Facebook Dynamic Ad Conversions & Improving ROI
Maximizing Facebook Dynamic Ad Conversions & Improving ROIMaximizing Facebook Dynamic Ad Conversions & Improving ROI
Maximizing Facebook Dynamic Ad Conversions & Improving ROI
 
Ecommerce Personalization Beyond Amazon
Ecommerce Personalization Beyond AmazonEcommerce Personalization Beyond Amazon
Ecommerce Personalization Beyond Amazon
 
How to Fix Three Common eCommerce Problems
How to Fix Three Common eCommerce ProblemsHow to Fix Three Common eCommerce Problems
How to Fix Three Common eCommerce Problems
 
Startup Customer Acquisition - Marketing Channels for Startups
Startup Customer Acquisition - Marketing Channels for StartupsStartup Customer Acquisition - Marketing Channels for Startups
Startup Customer Acquisition - Marketing Channels for Startups
 
10 Ways to Make Your Affiliate Program Stand Out
10 Ways to Make Your Affiliate Program Stand Out10 Ways to Make Your Affiliate Program Stand Out
10 Ways to Make Your Affiliate Program Stand Out
 
Paid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
Paid Search Monitoring: Uncover the Threats Lurking in Your CampaignsPaid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
Paid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
 
Overview of Internet Marketing
Overview of Internet MarketingOverview of Internet Marketing
Overview of Internet Marketing
 
The Retargeting Series: Foundational 3-Audience Retargeting
The Retargeting Series: Foundational 3-Audience RetargetingThe Retargeting Series: Foundational 3-Audience Retargeting
The Retargeting Series: Foundational 3-Audience Retargeting
 
Impression Marketing presentation to ESTA- Electronic Security & Technology A...
Impression Marketing presentation to ESTA- Electronic Security & Technology A...Impression Marketing presentation to ESTA- Electronic Security & Technology A...
Impression Marketing presentation to ESTA- Electronic Security & Technology A...
 
The State of Amazon’s Brand Gating Policy & Protection
The State of Amazon’s Brand Gating Policy & ProtectionThe State of Amazon’s Brand Gating Policy & Protection
The State of Amazon’s Brand Gating Policy & Protection
 
Email Marketing: Getting Started With Segmenting.
Email Marketing: Getting Started With Segmenting.Email Marketing: Getting Started With Segmenting.
Email Marketing: Getting Started With Segmenting.
 
Marketing Bootcamp December 2017
Marketing Bootcamp December 2017Marketing Bootcamp December 2017
Marketing Bootcamp December 2017
 
Boost online sales
Boost online salesBoost online sales
Boost online sales
 
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing CampaignsHow to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
 
Why Omnichannel Selling Is Now Tablestakes In Ecommerce
Why Omnichannel Selling Is Now Tablestakes In EcommerceWhy Omnichannel Selling Is Now Tablestakes In Ecommerce
Why Omnichannel Selling Is Now Tablestakes In Ecommerce
 

Similar to Fine Foods Fair 2008 - Web Marketing : Alternative Ways To Attract Business

Tips to Generate More Leads
Tips to Generate More LeadsTips to Generate More Leads
Tips to Generate More Leads
RGI, Inc.
 
Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009
Gidon Ariel
 
Importance of Digital Marketing For Ecommerce Business
Importance of Digital Marketing For Ecommerce BusinessImportance of Digital Marketing For Ecommerce Business
Importance of Digital Marketing For Ecommerce Business
Ravin Kapadia
 
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyStop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Chris Marocchi
 
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
WordCamp Edmonton 2011
 

Similar to Fine Foods Fair 2008 - Web Marketing : Alternative Ways To Attract Business (20)

An intro to internet marketing
An intro to internet marketingAn intro to internet marketing
An intro to internet marketing
 
Online Marketing 101
Online Marketing 101Online Marketing 101
Online Marketing 101
 
10 Simple Web Strategies to Make Your Web Marketing Click
10 Simple Web Strategies to Make Your Web Marketing Click10 Simple Web Strategies to Make Your Web Marketing Click
10 Simple Web Strategies to Make Your Web Marketing Click
 
Tips to Generate More Leads
Tips to Generate More LeadsTips to Generate More Leads
Tips to Generate More Leads
 
Way to get business leads
Way to get business leadsWay to get business leads
Way to get business leads
 
Recruiting Non-Traditional Value Added Affiliates
Recruiting Non-Traditional Value Added AffiliatesRecruiting Non-Traditional Value Added Affiliates
Recruiting Non-Traditional Value Added Affiliates
 
Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009
 
Digital marketing presentation
Digital marketing presentationDigital marketing presentation
Digital marketing presentation
 
Importance of Digital Marketing For Ecommerce Business
Importance of Digital Marketing For Ecommerce BusinessImportance of Digital Marketing For Ecommerce Business
Importance of Digital Marketing For Ecommerce Business
 
New Business Acquisition
New Business AcquisitionNew Business Acquisition
New Business Acquisition
 
SBDC Online Marketing Checkup - PPT
SBDC Online Marketing Checkup - PPTSBDC Online Marketing Checkup - PPT
SBDC Online Marketing Checkup - PPT
 
Internet Marketing Boot Camp
Internet Marketing Boot CampInternet Marketing Boot Camp
Internet Marketing Boot Camp
 
Digital marketing channel
Digital marketing channelDigital marketing channel
Digital marketing channel
 
Digital Marketing 101: Everything You Need To Know
Digital Marketing 101: Everything You Need To KnowDigital Marketing 101: Everything You Need To Know
Digital Marketing 101: Everything You Need To Know
 
Shivani.pptxhjfhukdgfbghhruhdkuhhkhkhkhh
Shivani.pptxhjfhukdgfbghhruhdkuhhkhkhkhhShivani.pptxhjfhukdgfbghhruhdkuhhkhkhkhh
Shivani.pptxhjfhukdgfbghhruhdkuhhkhkhkhh
 
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyStop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
Effective Marketing in a Digital World - Jeff Schneider WordCamp Edmonton 2011
 
7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...
7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...
7 Ways To Explode Your Retail Sales By Translating Your Offline Skills Into A...
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing Strategies
 

Recently uploaded

Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 

Recently uploaded (20)

CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 

Fine Foods Fair 2008 - Web Marketing : Alternative Ways To Attract Business