Presentation of some of Shine Marketing's B2B clients where we have helped raise the volume and quality of their lead generation activity

1. SHINE MARKETING
WE B S I T E D E S I G N F O R B US I N E S S L E A D G E N E R A T I O N
A C O M P A N Y

2. WHO WE ARE:
A dedicated team of 10 designers, developers &marketing
consultants, based in South West London

3. WHO WE WORK FOR:

4. WHAT WE DO: BUSINESS LEAD GENERATION

5. CREDITPAL
WHAT WE DID THE RESULTS
• Identified core decision • Easier to set meetings
makers • Prospects are better
• Identified what prepared
information they need • Shortened sales cycle
• Created content and a from months to weeks
website structure that • Better brand
makes it easy to find recognition
• Refreshed branding
and visual style

6. WHAT WE DO: BUSINESS LEAD GENERATION

7. MARSTON &LANGINGER:
BESPOKE GLASS BUILDINGS
WHAT WE DID THE RESULTS
• Restructured homepage • Increased enquiries
to signpost the design and bookings of design
services consultations
• Created clearer landing • Lower bounce rates
pages with clear calls to
action and evidence of • Ability to manage the
their capability PPC campaign in-
• CMS allows creation of house
pages for specific
products (Pool houses,
Conservatories etc)

8. WHAT WE DO: BUSINESS LEAD GENERATION

9. COLEMANS CTTS – LEGAL SERVICES
WHAT WE DID THE RESULTS
• Refreshed the branding • Search is now the biggest
which had been grown source of new case leads
through 4 acquisitions
• More clients buy from
• Created a site with more than one service
sections editable by
each business unit • New online-only debt
• Created editable PPC collection service added
landing pages at competitive costs
• Integrated with the • Content and PPC activity
claims management now controlled by the
system for debt collection client.
cases

10. WHAT WE DO: BUSINESS LEAD GENERATION

11. KENNEDY HYGIENE
WHAT WE DID THE RESULTS
• Website in 4 languages • Reduced costs of site
that allows local-only management by 2/3
content (e.g. local • More email activity and
news & events) sales contacts
• Dynamically produced • Consistent product
product sheets for sales information managed
teams by head office
• Integrated email • Increased volume of
marketing with site online leads
content

12. WHAT WE DO:B2C LEAD GENERATION

13. LUCE BY HOTPOINT –KITCHEN
APPLIANCES
WHAT WE DID THE RESULTS
• Website integrated • Highest trafficked
with social media brand site at Indesit
activity
• Largest facebook&
• All content managed twitter following
via website CMS
• Able to allow user- • More dealer leads than
generated content other sub-brands
(e.g. photos and • Dealers actively
testimonials) requesting the brand
• “Find my nearest”
dealer locator

14. MARKETING: EMAIL MARKETING

15. ADDITIONAL SERVICES
Shine can support our clients growth
after launch with ongoing marketing
services including:
• Email Marketing
• SEO
• Online Advertising

16. FOR MORE INFO
SHINEMARKETING.COM
C O M P A N Y