Memorándum de Entendimiento (MoU) entre Codelco y SQM
Tips for Creating a Social media Content Strategy
1. Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What Does it Take to Create a
Content Strategy
2. Open Social Media: Where we tell it like it is
What’s Content Strategy?
What are you going to type in here?
3. Open Social Media: Where we tell it like it is
How much content do you need?
•Minimum number of original, engaging, compelling
content in a typical 8 hour work day
8 for Twitter (posted hourly)
3 for Facebook (spread evenly)
0.2 (1/week) for your Blog (Yes, you need one)
T 11.2 /day
56 / week (typical 5 day work week)
4. Open Social Media: Where we tell it like it is
What is Strategic Content?
• Addresses pain points
• Demonstrates your expertise
• Drives behavior
5. Open Social Media: Where we tell it like it is
How to Produce Strategic Content (1)
• Knowing your target audience comes first
Gender
Age group
Income level
Education level
Other factors relevant to your industry
Place of aggregation
6. Open Social Media: Where we tell it like it is
How to Produce Strategic Content (2)
• Listening comes second
Social conversations (there are tools for that)
Read (there are tools for finding stuff to read)
Take surveys (there are tools for that)
Pay attention to news
Sometimes you have to drop everything
and write a blog post
7. Open Social Media: Where we tell it like it is
How to Produce Strategic Content (3)
• Planning comes third
When to produce content
Check your calendar
When to post the content
Beginner: Start somewhere
Not beginner: When is your stream most
active (there are tools for that)
8. Open Social Media: Where we tell it like it is
Keep these points in mind (1)
• A prefect strategy is a moving target
You need to measure success and
adjust accordingly
• Posting content is just the beginning
You need to converse
• Use automation in moderation
Run away from those selling you a
tool claiming you can do it in your
sleep
9. Open Social Media: Where we tell it like it is
Keep these points in mind (2)
• Content can take various forms
Words
Images
Videos
Podcasts
• Be aware of copy right laws, do not copy
images from Google and use it without
permission
10. Open Social Media: Where we tell it like it is
Keep these points in mind (3)
• Have an unwavering commitment to quality
• Be consistent
• Be generous
• Always be learning
•Be creative, take risks, and do something big
11. Open Social Media: Where we tell it like it is
To Stand Out
You Need to Be
Outstanding