Presentation for the PRIVATE INVESTIGATORS ASSOCIATION OF VIRGINIA April 19th, 2012 Guidance for do it yourself online marketing.

1. Presentation for the
PRIVATE INVESTIGATORS ASSOCIATION OF VIRGINIA
April 19th, 2012
ONLINE MARKETING
SELL YOUR SERVICES 24/7
WITH NO HEAVY LIFTING
Sherri Arnaiz
www.sherriarnaiz.com

2. A FEW STATS • In 2012, the audience of internet users in the
U.S. will expand by 3.1% to 239
million, representing 75.6% of the total
population.
In other words…
More than 3/4 of the total population will be
online in 2012
• Smartphone users will reach 106.7 million in
2012, up 18.4% from 2011
• Facebook will reach 143.4 million US users in
2012, up 8.2% from 132.5 million in 2011
• About 2/3 of web users will use social
networks in 2012 [160 million]
• More than 90% of social network users will be
on Facebook in 2012
From: http://mediacrushllc.com/2012/internet-statistics-2012/

3. SO HOW AM I
GOING TO
FIND YOU?
• Search online
• Referrals-friends or
professionals
• Visit the PIAVA site or
other trade site
• See an ad

4. MAKE IT EASY • Use consistent keywords to describe your services
FOR ME! • Have lots of listings so I keep seeing your name
• Have a professional and credible profile
• Make contact information easy to find

5. GET LISTED
• www.getlisted.org
*ANYWHERE*
THAT MAKES • Backlink building is one
SENSE of your best time
investments
• Keep a file with all your
log in info and notes

6. GOOGLE
OPTIONS
• Place Page
• Offers
• Photos
• Keywords
• Adwords
• http://www.google.com/places/

7. ADDITIONAL • www.manta.com
SITES FOR • www.insidenova.com
LISTINGS • www.ubl.org
• www.superpages.com
• www.insiderpages.com
• www.local.com
• www.smartguy.com
Look for industry specific sites to
add your listing.
No need to pay for a listing, most
have free options.

8. SOCIAL MEDIA
• Facebook
• Linked In
• Twitter
• Blog (guest blogger)
• Podcasts
• Google +
• Email Lists
If you aren’t using Social Media, observe
what other PIAVA members are doing and
how they are doing it to see if you think it
would be valuable for you.

9. MEASURE EFFECTIVENESS!!
• www.google.com/analytics
• www.statcounter.com
• Your web host may have
statistics
Monitoring your web traffic will
help you evaluate your listings –
add or discontinue a paid listing

10. • By spending a few minutes
every day or even an hour a
COMMIT TO week you will make
SURFING! significant progress
• Enlist the aid of a teenager!
• Gather possible sites then
evaluate
• Spy on your competitors
– Link:
www.domainname.com
– Try this at
www.altavista.com