Denny Russell of Sherpa Software recently presented a one-hour lunch-and-learn at work, where he shared his experiences and showed how he manages all of his social connections, and not to mention, gather key information that helps drive his everyday life. From free gifts, to discount coupons, to product ideas and inspiration, Denny walked his coworkers through the steps of how to successfully use social media tools like Twitter, Facebook and LinkedIn for their own personal benefit. Using these slides, see what he used in his teachings on how to lurk for the purpose of finding useful information for work and life in general, and how to share that same information with others.

1. Putting the “ME” in Social
Media
Getting Social in a Digital Age

2. Agenda
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Overview
Getting Started
Be a Follower
Social Monitoring
Making it Easier
Q&A

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What Happens on the Internet

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Social Networks

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Survey Results

6. You’re Doing it Wrong
“…On a daily basis, social intrudes on my life for
about 15 minutes a day, and then I go back to
ignoring it and doing real work.”
……Really?

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Everyone starts like this…

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Where do I Start?

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11. Sign-up tips
• Create a common name
• Your own brand
• Your name at(company name):
@JohnAtSherpa
• Set up your profile
• Decide what you will represent
• Provide details about yourself and what
you do
• This makes finding you easier
• Use a new email account
• One you never use (gmail)
• Forward to an email you always use

12. Additional Tips
• Protect Yourself
• Make passwords long and strong
(upper lower, #’s, special characters)
• Unique account, unique password
• Up to date Virus program
• If a link looks suspicious, don’t click it
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• Avoid posting information including:
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Travel plans
Bank account information
Your full address and birthdate
Your children’s names, school, and birthdates
Location information
Your daily schedule
See more at:
http://www.staysafeonline.org/stay-safe-online/protect-your-personalinformation/social-networks#sthash.fw4JRglF.dpuf

13. Security
preferences

14. Who to Follow
• Personal
• People you know
• Retailers you buy from
• Work related
• Competitors
• Business Partners
• Add yourself to communities that share
common interests
• Make invites personal

15. Be a Follower

16. Examples
• @Sherpasoftware
• twitter.com/#!/sherpasoftware
• https://www.linkedin.com/company/sherpasoftware
• sherpasoftware.com/blog
• facebook.com/sherpasoftware
• plus.google.com/u/0/+Sherpasoftware/posts
• Linkedin Groups
• Email Management
• Channel Partners

17. Getting Started Monitoring
How to Monitor
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Set a routine
Make it a habit
Follow new people daily
Follow # (hashtags)
Organize your following (Twitter lists)

18. Getting Started - Notifications
Set up Notifications
• Go to each tool and turn on the notifications
• Typically found in Settings/Options

19. Visit the sites

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But isn’t that overwhelming?

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Don’t get overwhelmed!

22. KISS (Keep it Social
Simple)
• My 3 Favorites:
• Hootsuite
• Flipboard
• Paper.li
• Other honorable mentions:
• Ifttt
• Scoop.it
• TweetDeck

23. Examples

24. Final Tips
• You don’t have to contribute, at
first
• Respond to requests to friend,
follow or Connect
• Tune out the Noise
• Share when you are ready to give
back
• Think about your audience and
what might be useful