This presentation shows you how to create a content marketing strategy including creating buyer personas, understanding the sales cycle and developing a content road map.
27. Top of the Funnel
Questions they have:
How do I…?
What’s the best…?
Should I…?
How do I address this
problem?
28. Top of the Funnel
Content:
How to Guides
Best Practice Examples
Templates
Idea Posts
Instructional Videos
29. Top of the Funnel
Indicators they’re
ready to move on:
Sign up for a demo
Visit your pricing page
Download multiple offers
Request more info
30. Middle of the Funnel
Questions they have:
How can YOU help?
Do I need this?
What can I expect?
Am I making the right
choice?
What do I need to consider?
31. Middle of the Funnel
Content:
Case studies
Results & analysis
Decision tools
Demo/Trial
32. Middle of the Funnel
Indicators they’re
ready to move on:
Several discussions with
sales
Decision-makers
brought in
Final proposal
33. Bottom of the Funnel
They’re a customer!
Repeat purchase
Up sell
Support
Customer feedback
Evangelists
35. PIPER PARALEGAL SERVICES
“We help small businesses
collect outstanding accounts
from their customers and
assist with small claims
court when customers don’t
pay.”