More than Just Lines on a Map: Best Practices for U.S Bike Routes
Video Sharing Sites - Heather and Sheliza
1.
2. What are Video Sharing Sites?
“A website that allows users to upload and
share videos to either the general public or
invited guests.”
Share
Store
Upload
3. Who Uses Video Sharing Sites?
General public
Organizations
2 billion videos are viewed a day on YouTube as of
May 2010
48 hours of YouTube content is uploaded every
minute as of March 2010
4. How to Use Video Sharing Sites
Sign up
Upload
Share
17. Useful for B2B
Showcase products and services
Testimonials
Video appeared most frequently, and in over 70 per
cent of Google search results, images were second
and appeared in over 30 per cent of results.
18. Useful for B2C
Allows customers to learn about your company
Can educate customers about your products/uses/how
to use them (ex. Tutorials)
Helps spread the word
Free commercial space
19. For-Profit vs. Non-Profit
For Profit Not For Profit
LEGOClubTV Covenant House
56, 631 subscribers 628 subscribers
47,942,867 views 142,0512 views
Example Example
http://www.youtube.com/watc https://www.youtube.com/wat
h?v=MCpuful18JY ch?v=LCDtCVR01Kg
20. White Label Providers
Company’s who produce video’s for marketers
Offer professional video making services
eg. Canadian Firm Planta
http://www.youtube.com/watch?v=rIyxdHJ7mKI&featur
e=player_embedded
21. Informational and Educational
Informational Educational
Informational Educational
http://blip.tv/SpaceRip/ http://www.youtube
seeing-the-formation- .com/user/vidz4kid
of-planets-5928342 s?v=YUtvaCGx05
g
22. Entertainment
CommunityChannel
Nat Tran
1,223,310 Subscribers
http://www.youtube.com
/watch?v=W0bwCrZA34
I
24. Going Viral
Becomes popular through sharing
How to go Viral:
Stay current
Keywords and tags
Attract a big name
Be interesting, not boring!
Example: http://www.youtube.com/watch?v=u-yLGIH7W9Y
25. Benefits of Video Tagging
Helps your audience find your video
Helps your video rank well
Using tags from a similar successful video can help
your video show as a “related video”
Example: http://www.youtube.com/watch?v=1vyfVlhXgSU
26. Best Video Formats
Microsoft Media Video (.wmv) small file size and fairly
good quality
Motion Picture Experts Group (.mp4) very popular for
sharing video’s, recommended by YouTube
27. Best Video Formats Cont’d
Apple Quick Time (.mov) big files and high quality.
Flash Video (.flv) most common format, uses adobe
flash, small files, streams fast, can play while loading,
great for longer videos, sharing sites like YouTube
convert videos to flash.
28. Best File Size
Depends on your sharing site
YouTube maximum file size 20GB
Blip.tv 1.4GB maximum size
Vimeo 500MB a week
29. Associated Costs
Amateur: Free (not including equipment costs)
Semi-Pro (hobbyist): $200-$750
Pro (professional team, professional tools eg. corporate
video): $1,000-$3,000
Premium (“wow” factor, advertisement): $5,000-
$50,000
Top of the line (top talent, premium quality): $100,000+
Sites like animoto charge by month $3.00+
30. Looking To Get Started?
http://computer.howstuffworks.com/internet/basics/vide
o-sharing1.htm
http://desktopvideo.about.com/od/desktopeditinghardw
are/u/GettingStarted.htm
http://www.toprankblog.com/2009/10/video-seo-basic-
tips/
http://www.youtube.com/t/about_getting_started
http://desktopvideo.about.com/od/youtubegooglevideo/
ht/How-To-Make-Youtube-Videos.htm
One of the best known video sharing sitesMaximum upload length 15 minutes –unless further information is provided (like phone number) then it is extended Maximum file size 20GBMost content unloaded by individuals
Social networking site featuring videos New artists and bands500MB limitation20 minute limitation on uploads
professional platform - Servicing small to large businesses registration required to use the website when a video is uploaded on viddler and shared on another website, if a user clicks on that video it directs the user back to your site. This is good because it brings the viewer back to the origin and to a page the creator has full control over Replaceable video feature without changing embed code Can create separate user profiles for each team member and manage their individual functionality Contest manager - Contest manager allows you to easily manage multiple contests at once.
- weekly restrictions on uploads, 500MB/weekPLUS and PRO account available businesses cannot use basic or PLUS accounts, they MUST USE PRO at a costVideo school teaches users how to create better videos with higher qualityVideo enhancer allows users to add filters and music to videos “couch mode” – sit back and watch random videos
web series which are organized into different categoriesBefore you can upload and share videos on blip.tv, you need to submit an application when you register. It includes a description of your series, how often you will upload new videos, and a sample of your video for them to judge. content can be uploaded 50x per day, but if it is deemed low quality or wont attract as many viewers, it can be limited to 3x per day
Video Sharing site focused on humorous entertaining videosTargeted towards males between ages 15-35If a video makes it to their main page the user can choose to sell or lease the video to Break.com for upwards of hundreds of dollars
Producer of an online video platformCosts upwards of $99/monthHosts and publishes video’s for usersGives a polished professional look
-internet television company –they focus on major production movies, independent works, and user generated contentHighly categorized – by channels, groups, categories … all 3Also has musicHas an internal forum
Based in Paris, FranceVideo sharing site similar to YouTube in most waysMaximum upload length 60 minutes but only 4GB of storage space
Video appeared most frequently, and in over 70 per cent of Google search results, images were second and appeared in over 30 per cent of results.great potential to build awareness and establish trust before a transactionHelps with visibility with search – can be found more easily Testimonials
Allows customers to learn about your companyWhether the company is new,trying to change perception, promote a new product or service, or just remain in the consumers mind-Can be used to educate consumers (tutorials)-don’t pay per view, as in commercial time on tv
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a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email.How to go viral1. Focus on current events and trendsLast year, trend was Gangnam style, shift girls say went viral, charlieIf you stay current, there is a better chance people will find your video because they are searching for the topic2. use keywords and phrases in your title and description pay attention to hashtags of popular videos related to your topic and include them so your video can appear with theirs as well3. get noticed by someone big, if you can capture the attention of someone influential and get them to share your video4. use humor, shock value, something unexpected. People want to see something different, and something different will be shared