Content isn’t limited to books and web anymore—it has jumped to web and social apps, mobile-friendly sites, mobile apps, digital books, and interactive book apps. More than ever, editors are needed every step of the way. Content strategist, writer, editor, and founder of Pybop, Shelly Bowen, talks about the next era of editing.

1. Shelly Bowen | @shelbow | shelly@pybop.com

2. • Context & Landscape
• Mobile Web
• Mobile Apps
• Digital Books
• The Agile Editor
• Mobile Editing Tools
Let’s Look Ahead.

4. 2012
70%
50x
85% People using mobile devicePeople using mobile device
while watching TV.while watching TV.
Mobile Internet usage is expected to grow inMobile Internet usage is expected to grow in
the next 3 years.the next 3 years.
Email opened on a mobile device.Email opened on a mobile device.

6. • Mobile friendly sites
• Mobile specific sites
• Responsive design for mobile
• Social apps built for web (aka web apps)
• Mobile emails
What Is Mobile Web?

8. • iOS, Android, and Windows
• Productivity / Useful
• Entertainment
• Education & Information
• Interactive book apps
• iTunes, Google Play,Windows Phone
What Are Mobile Apps?

9. • Google spreadsheet: image
inventory, interactions, sounds,
manuscript, bugs,
wishlist
• Manuscript: English, Spanish, Mom,
Dad
• Masterfile --> supporting image
documentation --> masterfile
Example:Content Needs
All Fixed Up
iPad, iPhone 6.0+
English, Spanish
25 pages
menus
information
about
COPPA compliant

11. • iPad iBooks,Amazon Kindle, B&N Nook,
Kobo, various tablets (Google Play)
• Traditional and Multi-Touch ebooks (iBooks
Author), Read & Play™ (B&N)
• Traditional: ePub, MOBI, PDF
• Word, Adobe InDesign
Ebook Basics
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki

13. • Rapid iteration
• Be there from beginning to end and back
• Space is THE issue
• Be ready to roll with the changes
• Proofing is OMG-important again
The Agile Editor
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
KickoffKickoff
Wireframes /Wireframes /
IAIA
Feedback &Feedback &
ChangeChange
BuglistBuglist
v

15. • Jumpchart: website planning & wireframing
• Invisionapp.com: web and mobile mockup and
UI prototyping
• GatherContent: website organization and
content management
• Screenshots and comments (PDF, PPT,
Keynote)
• Google Drive, DropBox + Skype Sharescreen
• UDID
Mobile Editing Tools
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki

16. 16
QUESTIONS?
Shelly Bowen | @pybop | @shelbow
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