Using social media to attract meetings and conferences to your town
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This document provides guidance on how social media can help towns and cities attract more conferences and events. It recommends identifying the target market for meetings and how the town can appeal to that market. Social media is presented as a tool to connect with meeting planners and event professionals through platforms like LinkedIn, Twitter, blogs and more. The key takeaway is that social media is part of an overall networking strategy that takes time but can significantly boost a town's ability to host more conferences and events.
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Using social media to attract meetings and conferences to your town
- 1. Fill That Conference Center: How Social Media Can Help You Bring More Events to Your Town Sheila Scarborough, Tourism Currents
- 3. Who is your market for meetings?
- 4. What can your town offer them?
- 5. How social media helps them pick YOU
- 6. What To Do First: STOP!
- 8. Yes, you must still ask the basic questions; social media does not change that.
- 18. Medical & health care conferences?
- 21. Passion Play
- 22. Bikers
- 23. Foodies
- 26. HOLY COW, let me at 'em! Is it social media time yet? Patience, grasshopper....
- 28. Know where to find the people who plan meetings
- 29. Get in front of them
- 30. Now, meet the planners....
- 32. Meeting Planners
- 37. For Eureka Springs: Victorian Preservation Assn.
- 39. TSNN - Trade Show News Network
- 40. MPI - Meeting Professionals Int'l
- 42. Note: Some may not be familiar with what a CVB or DMO can do for them. Do not assume.
- 43. OK, it's time now.... Social Media! Boo-Yah!
- 44. Alltop.com Event Planning Channel TradeShows Channel Blogs
- 45. LinkedIn Build Company Profiles Groups Answers
- 46. Twitter Connect with Twitter accounts in your market #AssnChat #EventProfs
- 47. Video and Images Video examples: Columbus & Indy Virginia Beach Convention Center (Flickr) Rhode Island Convention Center (Facebook)
- 48. Other Ideas CVB and/or Convention Center blog Add venues to Foursquare, Gowalla, Facebook Places Podcast (radio show) on Blog Talk Radio Upload presentations to SlideShare
- 49. New service DMAI's empowerMINT Connects meeting planners with CVBs and DMOs One-stop RFP www.empowermint.com
- 50. Let's talk about Hutchinson, Kansas Yes, your town can do this, too
- 52. Takes time, but payoff can be significant
- 53. Social media is a tool and a method
- 54. Meet your market where they are
- 55. Make sure they know what you can do
- 56. Any town with moxie can do this
- 58. Stop sign w/rabbits: Nationaal Archief on Flickr Commons
- 59. Rules: Gord McKenna, Flickr Creative Commons
- 60. Medical mannequin: Texas A&M Health Science Center
- 62. Don't drown: SAR swimmer courtesy DVIDSHUB, Flickr
- 63. Yell practice: TX A&M Cushing Library on Flickr
- 64. Hutchinson KS blogger fam tour courtesy BJ McCray on Flickr
- 65. Thanks for your time! Sheila Scarborough Tourism Currents www.tourismcurrents.com