Social Media for Festivals, Events and Conferences
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How social media marketing can help you get the word out about your festivals and special events. For the Texas Coastal Bend Regional Tourism Council, presented in October 2012 in Port Aransas, Texas. Their website: http://www.txcoastalbend.org/ My team and I do online and in-person training in social media for tourism and hospitality at Tourism Currents - http://www.tourismcurrents.com
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Social Media for Festivals, Events and Conferences
- 1. Firestar ter! Social Media for Event Mar keting & Building Community
- 2. What's In This For You? @SheilaS @TourismCurrents
- 4. What To Do First: STOP! @SheilaS @TourismCurrents
- 5. 3 Basic Questions (yep, they still apply) ● What are your overall event marketing goals? ● Who is your market? ● Where are they online? @SheilaS @TourismCurrents
- 7. Overall Event Goals ● Before: awareness, registration, anticipation of value …. “Can't wait” ● During: sharing (onsite & off,) excitement …. “So glad I came” ● After: sharing, excitement for next year …. “I was there, so glad I went” @SheilaS @TourismCurrents
- 8. HOLY COW, let me at 'em! Is it social media time yet? Patience, grasshopper.... @SheilaS @TourismCurrents
- 9. Avoid Drowning ● Do your homework ● Know where to find your market ● Get in front of them by listening first.... ● ….and have a plan @SheilaS @TourismCurrents
- 10. OK, it's time now....Boo-Yah! @SheilaS @TourismCurrents
- 11. Before During @SheilaS After @TourismCurrents
- 12. Social Media - Before Possible goals before the event? Raise awareness Word-of-Mouth excitement Encourage sharing Connect attendees Support sponsors & Expo exhibitors @SheilaS @TourismCurrents
- 15. Social Media – Before ● Facebook Event pages ● Facebook status updates ● On Facebook Pages ● On people's personal profiles @SheilaS @TourismCurrents
- 18. Social Media – Before ● LinkedIn Event Pages ● LinkedIn updates ● On Company Pages ● On personal profiles ● In Groups @SheilaS @TourismCurrents
- 22. Social Media – Before ● Blog posts ● Your blog and others ● Speaker preview videos ● Photos and video from previous events @SheilaS @TourismCurrents
- 25. Social Media – Before ● Preview podcasts ● Conference venue info ● Conference town info @SheilaS @TourismCurrents
- 27. Social Media - During Possible goals during the event? Share content value among attendees Connect attendees Share with those not there Support sponsors & Expo exhibitors Share fun social moments @SheilaS @TourismCurrents
- 29. Social Media – During ● LinkedIn updates continue ● Facebook updates continue ● Live radio show on Blog Talk Radio ● Ustream live video stream ● Tweets with hashtag ● Photos, photos, photos @SheilaS @TourismCurrents
- 33. Social Media - After Possible goals after the event? Share among attendees Share with those who missed it Help your industry knowledge base Support sponsors Build more connections! @SheilaS @TourismCurrents
- 34. Share The Afterglow! @SheilaS @TourismCurrents
- 36. Social Media – After ● Summary blog posts & link posts ● Facebook Pages & profiles ● Tweets – save on Chirpstory/Storify ● LinkedIn status updates, Group discussions, in Answers ● SlideShare for presentations @SheilaS @TourismCurrents
- 41. Social Media's “Killer App is....” ….year-round discussion and @SheilaS community @TourismCurrents
- 47. Let's talk about Hutchinson, KS @SheilaS @TourismCurrents
- 48. Takeaways ● It's networking & human relationships ● Time + persistence = payoff ● Social media is social communications ● Meet your market where they are ● Help attendees to share & grow ● Be more than a one-off event @SheilaS @TourismCurrents
- 49. Photo Credits ● Deb Brown & Colton: ● SoMeT tattoo: Anne BJMcCray Flickr Hornyak on her blog ● Stop sign w/rabbits: ● People mover: KS State Fair Nationaal Archief on Flickr Commons ● Cat + beer: pinguino on Flickr ● Rules: Gord McKenna on Flickr ● Build a barn: BJMcCray on Flickr ● Mr. Miyagi: ampedAsia ● Hutchinson KS blogger fam ● Don't drown SAR swimmer: tour: BJMcCray on Flickr DVIDSHUB on Flickr ● Yell practice: TX A&M Cushing Library on Flickr @SheilaS @TourismCurrents
- 50. Thanks for your time! Sheila Scarborough TourismCurrents.com @SheilaS @TourismCurrents