1. Comparison Of L.I.C. With Its Competitors By- Sheetesh Rajpoot Roll No. 0102927015

2. Content INDUSTRY OVERVIEW COMPANY PROFILE INSURANCE SCHEMES OF LIC COMPETETORS SWOT ANALYSIS RECOMMENDATIONS & ANALYSIS 2

3. Insurance Industry In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the insurance; an insured, or policyholder, is the person or entity buying the insurance policy. 3

4. Why do we need insurance? 4

5. What Is Life Insurance Life insurance is a contract that pledges payment of an amount to the person assured (or his nominee) on the happening of the event insured against.The contract is valid for payment of the insured amount during: -The date of maturity, or -Specified dates at periodic intervals, or -Unfortunate death, if it occurs earlier.

8. LIC has launched its SATELLITE SAMPARK offices.

10. SWOT Analysis 9

12. BRAND NAME

13. CUSTOMER REACH

14. DISTRIBUTION NETWORK

15. PROMOTION

16. WEAKNESS

17. OPERATION SERVICES

18. OLD WAY OF PROMOTION

19. DELAY IN SERVICES10

21. INCREASE IN THE RISK PROFILE OF INVESTORS

22. TARGET RURAL AREAS

23. THREATS

24. COMPETITORS

25. WEATHER CYCLES

26. NEW SUBSTITUDE PRODUCT EMERGING.

27. SECURITY FACTOR11

28. Mission & Vision Mission "Explore and enhance the quality of life of people through financial security by providing products and services of aspired attributes with competitive returns, and by rendering resources for economic development." Vision"A trans-nationally competitive financial conglomerate of significance to societies and Pride of India."

29. Members On The Board Of The Corporation ShriD.K. Mehrotra, (Current-in-Charge & CHAIRMAN, LIC )Shri T. S. Vijayan, (Managing Director, LIC )Shri Thomas Mathew T. (Managing Director, LIC )Shri A.K. Dasgupta, (Managing Director, LIC )Shri R. Gopalan, (Secretary, Department of Economic Affairs, Ministry of Finance, Govt. of India.)

30. LIC operates all over India. 14

31. Organisation structure of LIC Chairman Managing Director Executives Directors Chiefs Zonal Managers Regional Managers Divisional Managers 100 Seniors Divisional Managers Marketing Managers

32. Organisation structure of LIC Sales Managers Senior Branch Managers (Head of the Branch) Assistant Branch Managers Sells Development Officers Different Agent 16

33. Insurance Plan’s of LIC ENDOWMENT PLAN MONEY BACK PLAN SPECIAL PLANS FOR CHILDRENS PLANS PENSION PLUS 17

34. Competitors SBI LIFE HDFC LIFE ICICI PRU LIFE BAJAJ ALLIANZ TATA AIG Birla sun life. ING Vysya. Aviva. Kotak Mahindra old mutual. Max new York. Met life. 18

35. Awards Received in 2010-11 19 Readers Digest Trusted Brand CNBC Awaz Consumer Award Power Brand Award

36. MARKET SHARE 20

37. GrowthProfile

41. 25

42. 26

43. (Q) WHICH INSURNACE COMPANY PREFERRED BY THE INSURER? a-LIC . b-SBI. c-ICICI. d-BAJAJ ALLIANZ. e-other’s

45. It needs to apply different set of rules and treatment strategies to different customer segments. However, to personalize interactions, insurers are required to capture customer information in an integrated system.

46. The Group Insurance scheme is required to be promoted.

47. Premium should be less.28

48. Thank U…….! 29