17. DIGITAL PLANNERS AND CREATIVES
They collaborate on look and feel, and tone of voice of the brand throughout digital
touchpoints (social media, mobile, website, online tools, and display media)
Visual Designers: Digital
Copywriters:
Come up with planners: they
consistent look and are making Give content a holistic
feel of the brand, approach: which
sure that all
across different content is going to
system access points. solutions are exist in which parts of
Work with digital on-brand and the system, how to
planners to make sure are achieving make that content
all parts of the system conversational, what
speak the same visual strategic and how to say where
language purpose
19. DIGITAL PLANNERS AND USER EXPERIENCE
They collaborate on brand behavior across the digital system. They decide together
how a brand should interact, respond, communicate, connect users - i.e. how the
brand interfaces with its target.
Digital
User Experience:
planners: they
are making Work closely with a digital
sure that all planner on the list of features
and functionalities, tools and
solutions are apps and the type of behavior
on-brand and they convey (playful, fun,
are achieving serious, informative, useful,
entertaining, some combination
strategic of the above)
purpose
20. DIGITAL PLANNERS AND
USER EXPERIENCE
design & conduct usability testing and
heuristic analysis
KONIGI
21. DIGITAL PLANNERS AND TECHNOLOGISTS
They collaborate on development of systemic brand solutions, filtering out those
that are not feasible and choosing the most suitable development and platform
solutions.
Digital
Technologists:
planners: they
are making Work closely with digital
planners to determine if the
sure that solutions are possible to build,
brand how much would it cost to build
solutions are them, and what solutions are
in the domain the most suitable in terms of
cost, investment, and platform.
of reality.
23. DIGITAL PLANNERS AND ACCOUNT MANAGERS
PLUS PRODUCERS!
They collaborate on coming up with the system touchpoints that need to be built
and connected, and the timeline for developing/release of each.
Digital
planners: they Account Managers:
are making
sure that all They are making sure to
support strategic vision by
solutions are working closely with the client
within the on the budget and timeline and
budget and agreeing on the expected
results.
proposed
client timeline
24. DIGITAL PLANNERS AND ACC MANAGERS
AND PRODUCERS!
understand roughly how much things
cost to make
25. CREATIVES
USER
EXPERIENCE
TECH
ACCOUNT &
PRODUCERS
26. TAKE AWAYS
• Change and embrace your new role of co-creator
• There are great tools are all around you, you need to
be crafty
• Be the one who starts the conversation, it can start you
(don’t wait for creatives, ideas come from anywhere)