Mais conteúdo relacionado FMI Releases New Report on the Life Science Multichannel Campaign Management Market 2016-20261. Life Science Multichannel Campaign Management
Market Value Share, Analysis and Segments 2016-2026
November 2016
©2015 Future Market Insights, All Rights Reserved
Report Id : REP-GB-1639
Status : Ongoing
Category : Healthcare, Pharmaceuticals & Medical Devices
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4. Life science multichannel campaign management system helps companies to orchestrate, define and
communicate their product offers to customers through social, mobile, call centres, direct mails and
websites. Digital marketing is an integral part of multichannel campaign management that includes
addressable advertising/branding, transactional marketing and contextual marketing. In short
multichannel campaign management is a marketing process that extends through channels like video,
web, mobile, kiosks, terminals of point of sales, digital signage and social applications. Global companies
have urged for advanced version multichannel campaign management solutions to get the valuable
information from the customers and plan for new ways for customer retention and acquisition of new
customers. The traditional marketing practices have reformed due to the implementation of such kind of
multichannel campaign management solutions implementations. The global life science multichannel
campaign management market is expected to expand at a modest CAGR in the forecast period.
Global Life Science Multichannel Campaign Management Market: Drivers and Restrains
The major drivers for global multichannel campaign management market are trending digital marketing,
technological advancements, advanced mobility solutions such as tablets, smartphones, and other kind
of hand held devices. Also the ease of marketing through these multichannel campaign management
solution and better service to the customer through these solutions are propelling the growth of this
market.
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Life Science Multichannel Campaign Management Market
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5. However, the restrains for this market can be the factors like rapid technological advancements, due to
which the companies needs to keep pace with the upcoming technology and their costly implementation
can hamper the global life science multichannel campaign management market. Also most of the
customers are still not accessible to the technologies needed to avail the benefits of these kind of
multichannel campaign management solutions, this can again act as a barrier in the growth of global life
science multichannel campaign management market.
Global Life Science Multichannel Campaign Management Market: Segmentation
On the basis of Services, the global life science multichannel campaign management market can be
segmented as follows:
System implementation
System integration
Training & support
Consulting
On the basis of applications, the global life science multichannel campaign management market can be
segmented as follows:
Life Science Multichannel Campaign Management Market
©2015 Future Market Insights, All Rights Reserved 5
6. Advertising
Branding
Promotion
Selling
On the basis of end-use industry, the global life science multichannel campaign management market can
be segmented as follows:
Pharmaceuticals
Retail
Healthcare
Transportation
Telecommunications
Life Science Multichannel Campaign Management Market
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7. Information technology
Tourism
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Global Life Science Multichannel Campaign Management Market: Region Wise Outlook
The global life science multichannel campaign management market can be divided into seven regions,
namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and Middle
East and Africa. Asia Pacific is the leader in the global life science multichannel campaign management
market due to the upcoming retail, transportation and tourism industry in this region. China and India are
the major contributors in this region for the growth of the market. North America is following Asia Pacific
in term of the market share in global life science multichannel campaign management market owing to
its ever increasing pharmaceuticals industry and the existing information technology sector. Europe is the
next major contributor in the market due to its significant automobile sector and the other retail industry
flourishing in this region due to the automobile sector. Latin America and Middle East and Africa are at a
nascent stage in global life science multichannel campaign management market but are expected to
expand at a significant growth in the forecast period.
Life Science Multichannel Campaign Management Market
©2015 Future Market Insights, All Rights Reserved 7
8. Global Life Science Multichannel Campaign Management Market: Key Players
Some of the key players in the global life science multichannel campaign management market are:
Teradata
Adobe Systems Incorporated
Marketo, Inc..IBM Corporation
SAP AG,Infor
Salesforce.com,SAS Institute Inc.
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campaign-management-market
Life Science Multichannel Campaign Management Market
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