Mais conteúdo relacionado Semelhante a Lorna Slott ATT new frontier (20) Lorna Slott ATT new frontier1. Small Cell, DAS, Wi-Fi
the New Wireless Frontier
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Lorna Slott
Area Manager Midwest Region, Antenna Solutions Group
AT&T Services, Inc.
lorna.slott@att.com
September 19, 2013
2. Network Business
Drivers
Catalyst for In-
Building Wireless
Small Cells & Wi-Fi
offload
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3. Network Business Drivers
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
US Mobile
Data Traffic
petabytes
4. Demand More More!
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US Mobile
Data Traffic
petabytes
Mobile data volume growing exponentially
Smartphone sales outnumber PC sales
Congested macro networks
Wireless providers looking for more tools to supplement the macro network
5. Tremendous Wi-Fi Growth
5
19K
21K
27K
30K 32K
2008 2009 2010 2011 2012
Venues
20M 85.5M
382.1M
1.23B
2008 2009 2010 2011 2012
Connections
• In 4Q12, 705.5M connections were made to the
AT&T Wi-Fi Network – More than 5000
connections per minute
• +40% connections made in 4Q12 from mobile
smartphone and tablet devices versus 2011.
2.7B
• Since 2008, expanded Wi-Fi to more types of
venues – including hotels, restaurants, retail
locations, stadiums, airports, universities, and
hot zones
• In 4Q12 mobile devices carried +3x more
data traffic than 4Q11.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
6. Network Business Drivers
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
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AT&T is one of the
leading smartphone
providers in the U.S.
1Q'10 2Q'10 3Q'10 4Q'10 1Q'11 2Q'11 3Q'11 4Q'11 1Q'12 2Q'12 3Q'12 4Q'12 1Q'13 2Q'13
35% 36%
39%
43%
46%
50%
53%
57%
59%
62% 64%
67%
72% 73%
AT&T Smartphone Penetration
7. © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
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Catalyst for In-Building Wireless
• Smartphone adoption – Nearly 75% of AT&Ts postpaid
customers have a smartphone. Typical smartphone user
consumes 50X more data.
• LEEDS – RF cannot penetrate window coating in Leadership
in Energy and Environmental Design buildings.
• Wireless-only households & workplaces – Wireless penetration now exceeds
100%
• Municipal Public Safety requirements - National Fire Protection Association codes
mandate emergency first responder radio coverage in all commercial and large
office buildings.
• Dense urban – Ensure coverage in office buildings above the 10th floor.
• Municipal restrictions – Due to zoning restrictions may be difficult to expand
macro network.
8. Network Business Drivers
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Nearly 80% of worldwide
data connections initiate
inside a building
RF Design strategy must
transition from an outside-
in to inside-out
methodology
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
9. AT&T’s Antenna Solutions Group
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• AT&T’s Antenna Solutions Group
(ASG) is responsible for
extending the capabilities of
AT&Ts wireless network within
large public venues providing our
customers the best mobile
broadband experience
• Once the venue is under
contract, ASG will turn over
responsibility to AT&Ts Towers
group to market the system to
the other wireless carriers.
www.atttowers.com
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
10. © 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Small Cell Comparison
Solution Description Technology # Users Cell
Radius
DAS Typically fed by a macro or micro base
station. High power, multi-frequency,
multi-carrier.
UMTS
HSPA+
LTE
Up to 1,800
users per base
station
Up to 3
miles
Wi-Fi A wireless access point connects a group
of wireless devices to an adjacent wired
LAN.
802.11b
802.11g
802.11n
Up to 200 users
per a 3-radio
access point
65 feet
Microcell Short-range base station used for
enhancing indoor and/or outdoor
coverage.
UMTS
HSPA+
32 to 200 users Up to ≈1
mile
Metrocell High-capacity, low power device that fills
in coverage holes within buildings.
UMTS
HSPA+
16 to 32 users 10,000 –
20,000
square feet
Picocell Typically used for indoor applications
such as office buildings, airports, and
malls.
UMTS 32 users Up to 750
feet
Femtocell A small, low-power cellular base station
typically used for a home or small
business.
UMTS 4-6 users 40 feet
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11. High Level Architecture
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12. Small Cells Growth
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Small cells are anticipated to grow 2000%- from 3.2 million in 2012 to 62.4
million by 2016
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Source: http://www.smallcellforum.org/newsstory-small-cells-to-make-up-almost-90-percent-of-all-base-stations-by-2016
13. Small Cells
for your home, office and neighborhood
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
14. Wi-Fi Offloading
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Many of AT&Ts smart phones will automatically
authenticate on AT&Ts Wi-Fi networks, benefits:
Customer
• Higher data rates
• Does not count towards wireless data cap
Venue Owner
• Potential to create custom “landing” page
• Custom applications
•Revenue opportunities through increased sales
Carrier
• Offloads traffic from macro network
• Better wireless spectrum utilization
• Wi-Fi per MB cost less than equivalent capacity on
macro network
Cisco forecasts that 46% of handset
& tablet traffic will be offloaded in
2017
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, Feb 2013
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15. Thank-you!
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© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.